Convince & Convert

SEPTEMBER 7, 2010

The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

JULY 5, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search I Get By With a Little Help From My Friends July 5th, 2010 |Written (..)

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Convince & Convert

JULY 27, 2010

Indra Gardiner covered social media law in a way that I cannot. Mike Cassidy made me (and a lot of other people) think differently about the intersection of social media strategy , and business objectives. link] [link] Lanc.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

MARCH 4, 2010

However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Is anyone out there? Does anyone care? What’s the Point?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

AUGUST 24, 2010

The Revolution is Coming I don’t think I’ve announced it publicly yet, but the final title of the new book from Amber and me (coming in February, 2011) is: The Now Revolution: 7 Moves to Transform Your Business with Speed, Smarts and Social Media Many, many thanks to everyone who voted on possible titles, and provided suggestions.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Do you see social media participation as one of the hurdles businesses now need to successfully clear? Absolutely.

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

Convince & Convert

MAY 13, 2010

Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent. Facebook Fan Pages are email newsletters with smaller pictures. Linkedin is for people you know. Facebook is for people you used to know. I know this one isn’t mine.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JUNE 17, 2010

Indeed, I use Twitter for all of the reasons above (especially to meet new people), but for me and my business, I have two core, measurable goals. For us, it has helped expand our consulting business, which is a real measure. By far and away it has been our best means of getting our story out, and capturing business.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

JUNE 29, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Cognitive Surplus – Use Social Connectivity to Change the (..)

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Online Marketing Institute

JANUARY 4, 2011

Mark joined the interactive marketing fray in early 2000 in business development with Lycos/Wired Digital and then AOL Time Warner. › Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? a leading SEO company headquartered in Dallas, TX, with offices in Overland Park, KS and Clearwater Beach, FL.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Convince & Convert

JULY 26, 2010

Let’s say you’re a small business owner who wants your brand to appear in Google when someone searches for your product or service in your area. But what if you’re a big business with lots of SEO already? Does that drive business to you? Social media has changed the way we communicate. Spread the net.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

FEBRUARY 19, 2010

Social Integration in an Instant One of the outstanding new add-on features of NutshellMail is their Facebook app, which enables Facebook fan page managers to easily add an email newsletter tab to the page. Subscribers then receive a digest of all the content posted to the fan page. This, I'll try.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

SEPTEMBER 14, 2010

However — and this came up frequently at the recent Social Media AZ event — in B2B applications, they haven’t been as useful because people still often use a different e-mail address for personal and business use. So, in your experience, are there products making those cross-references?

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

FEBRUARY 10, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Integrating Email and Social Media with Flowtown February 10th, (..)

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Great for small businesses.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

FEBRUARY 5, 2010

link] Social Email Guy By the way: nice crowdsourcing / co-creation / collaboration Chris Rogers I initially like #3 best, however, not a big fan of the screened back logo – i.e. if #3 was a bit less busy, it would be my favorite. link] Social Business Bank Option 1. You are what make all of this worthwhile. No question!

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

AUGUST 19, 2010

And once the system was set up and the business rules determined, the company spends almost no time managing the program. But after that, Western River spends a few minutes a day on oversight and interaction, freeing up the rest of their time to actually run their core business. said Brandon Lake, Vice President of Western River.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

JUNE 22, 2010

The problems with that are clearly one of culture (truly believing that every customer is a reporter), and of definition (thinking that social media is somehow driven by Twitter and Facebook). You have to work on a pilot program – maybe even in secret – to show social media’s impact on customer satisfaction.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

MARCH 10, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Social Conversation a Myth? I must say, that has to be the BEST business card idea I've ever seen. Just got my copy in the mail.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JULY 20, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

MAY 5, 2010

JaneNation will package its findings through newsletters, seminars, and other research programs, and also connects brands with female consumers (for a fee, natch). From a business standpoint, it’s brilliant. link] Marcelo Bacchi Online Community With Purpose and a Plan: Lisa Beatty was at a cross-roads.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Convince & Convert

JULY 21, 2010

because the plaintiff’s wife learned about her husband’s infidelity directly from the online florist who, despite a privacy policy on its site, sent a card to their home thanking him for his business. Having a privacy policy or a social media policy is not enough. She promptly divorced him so he turned around and sued them.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Convince & Convert

MAY 11, 2010

During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). Social media makes it possible.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

MAY 27, 2010

If you use Wufoo to power your forms, you can hook up Flowtown to investigate, score, and sort your form submissions, and then alert you based on custom business rules. Sounds like it could really help businesses out in the social media realm. Let’s say you have a white paper for download on your site.

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Convince & Convert

JUNE 24, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S. Businesses on Twitter should just read some Harvey MacKay books. Santosh460 hh Social media marketing agency Awesome Post! It's not rocket science. Be patient. Be yourself.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

JUNE 7, 2010

He writes in a breezy, accessible, invigorating style that makes Delivering Happiness the rare business book that is also a genuine page turner. The book concludes with a few pages about the science of happiness, and how personal and business happiness can be inextricably linked.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

APRIL 20, 2010

While this is important for a blog like mine, it’s flat-out critical for e-commerce companies, and others that are blogging for business. You might be surprised, says @jaybaer [link] [link] business Does your Blog have a Long Tail? – [link] [link] Susan Beebe Does Your Blog Have a Long Enough Tail?

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

APRIL 6, 2010

I recommend using a mixture of your Top 25 phrases and some that are highly relevant to your business, but perhaps aren’t sending as much traffic as you’d like at present. Your scenario may of course vary, but for illustration purposes let’s assume you have a Twitter account, Facebook fan page, blog, and email newsletter.

Paid Content 145

Paid Content Ad Building Branding Brand Identity 145

Convince & Convert

SEPTEMBER 21, 2010

It is profoundly important for business to realize that social media isn’t a set of tools or “the place to be.&# It is profoundly important for business to realize that social media isn’t a set of tools or “the place to be.&# Sessions start October 5.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

JULY 6, 2010

As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices. link] [link] WebPro360 And, it's not just about businesses 'tooting' their own horn.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

AUGUST 10, 2010

The more you can understand about the person on the other end of the phone, the higher the likelihood of a positive business outcome. If they are social media savvy, you can follow up via Twitter direct message. JB : Will these tools ever truly benefit the small business? That’s achievable for most small businesses.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

MAY 26, 2010

Place making social media (Foursquare, Gowalla, et al) will continue to gain traction over the next 18 months. The reviews business will be transformed by geo-location. Facebook fan pages are email newsletters 2.0 Make sure you’re tying together your email program and your social media program.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

JULY 15, 2010

When it comes to creating a social media strategy , there is one, often overlooked piece of the puzzle that falls through the cracks. Something along the line of “we tried a blog but it wasn’t a success” or “we have a Facebook page, but it isn’t doing anything for our business.” The who is doing what piece of the puzzle.

Social Media 141

Social Media Paid Content Media Act-On 141

Convince & Convert

MAY 25, 2010

will range from 11% (the relatively mature email marketing), to 34% (social media). What other aspects of the marketing services business are likely to grow like that? This focus on specificity rather than generality applies to business development, too. Direct mail? Get Your Foot in the Door Selling One Service. Embrace Math.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

JULY 28, 2010

for most business travelers, it’s also incredibly helpful. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook? You can be helpful, too.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150