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B2B Lead Generation Blog: Word-of-mouth marketing gets BtoB people buzzing

markempa

I wrote a post a while back you might want to check out, " Word of Mouth Marketing relies on reputation not branding. " The BtoB article concludes, "In the end, word-of-mouth is only effective if it complements strong, traditional marketing techniques." " How do you feel about this conclusion?

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B2B Lead Generation Blog: How to leverage word of mouth for more leads

markempa

« Velocity of Lead Follow-Up Is Critical To Winning the Complex Sale | Main | B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards » How to leverage word of mouth for more leads I liked this post by Joe Cullinane, author of 21st Century Selling , over at his WOMP blog. Be visable.

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B2B Lead Generation Blog: Word of Mouth Marketing relies on reputation not branding

markempa

« New PDF Tracking Gives Us Pause | Main | Podcast: Landing Pages for Lead Generation » Word of Mouth Marketing relies on reputation not branding The premise of my post is that B2B marketing and B2C marketing are different. Word of mouth is all about our reputation. Word of mouth is all about our reputation.

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64% of Small Businesses Don't Consider Social Media Important [Data]

Hubspot

As a business, do you fully understand how social media can benefit your marketing strategy? I ask this because, according to research released by eMarketer today , it seems like a lot of small businesses are confused about how engagement in social media can help achieve their business goals. Wait a minute.

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B2B Lead Generation Blog: Social Media Pundits Disconnect from B2B Marketing

markempa

« The Physics of Trigger Events for Lead Generation | Main | Online Lead Generation and Management Strategies that Get Results » Social Media Pundits Disconnect from B2B Marketing As someone in B2B, do you feel left out of the social media buzz? There are simply more consumer buyers than business buyers. Its about results.

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B2B Lead Generation Blog: The Lead Generation Advantage for Small Businesses

markempa

» The Lead Generation Advantage for Small Businesses According to John Jantsch , small businesses have a decided advantage [over big companies] to do highly personal marketing. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 I tend to agree. I tend to agree.

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B2B Lead Generation Blog: Will Writing a Business Book Generate Sales Leads?

markempa

« Marketing That Reaches Decision Makers In Big Companies | Main | Podcast Segment 4: Selling to BIG Companies » Will Writing a Business Book Generate Sales Leads? If you have more than a passing interest in writing a business book, this is worth checking out. Comments Will Writing a Business Book Generate Sales Leads?