Online Marketing Institute

NOVEMBER 28, 2012

B2B: Business Media. Design & Production. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. 22 percent use social media for a better understanding of market perceptions of their own brands and or products.

B to B 40

B to B Paid Content Social Media CMS Development 40

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

JUNE 15, 2010

I make my living providing marketing services including designing and marketing industrial websites. However, I think it is a new and permanent reality of the current economy and have learned to adjust my business model accordingly. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

MAY 26, 2010

But not easy to execute because there usually is a disconnect between what your prospect wants to hear and what you want to say about your company and its products and services. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Sounds simple, right? All Rights Reserved.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

SEPTEMBER 3, 2010

She defines it as “Contagious content must educate them [prospects and customers] about what they need to know, apply your company’s unique expertise in addition to your product and prove you walk your talk through the sharing of evidence. Are your company, products and services visible in various online channels used across the stages?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

NOVEMBER 16, 2009

Of course, you don’t have to copy word for word any of the examples from above, you are the only one who can decide which approach works best for your product, service or list. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. He is the Founder & President of Tiecas, Inc. –

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

OCTOBER 2, 2010

Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix. Email strategy: FreightCenter.com teamed up with email service provider Delivra to devise an email marketing strategy. Resources

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Online Marketing Institute

NOVEMBER 1, 2010

Or you can attend the MarketingProfs Business-to-Business Forum , May 3 through 5, 2010, in Boston, MA, were Forrester will jointly present more on this topic. Their activities enrich and inform our products and services.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Industrial Marketing Today

MAY 3, 2010

Are you pre-selling a product or service? You don’t want to create another of those unless you are planning to sell advertisement space on your business blog. Write about what matters to your readers: You are passionate about your company and want to write everything about its products and services. of Tiecas, Inc.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

AUGUST 20, 2010

For example, segment your products and services by application and/or industry. Give them hardcore specifications typically found in product spec sheets. The first thing an engineer wants to know is do your products, parts and components meet his/her design specifications and standards?

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JUNE 8, 2010

You are well aware of the fact that the Internet has completely and permanently changed the way industrial buyers purchase technical products and services. Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JULY 9, 2010

Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads. You need to rethink your business model first and fast. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Zoominfo

AUGUST 11, 2022

Even though these laws are specific to residents in their respective states, we recommend that your privacy policies adhere to the strictest measures, because it may not always be clear where consumers reside. California does include a limited B2B data exemption that is set to expire at the end of the year.

Privacy 100

Privacy Opt-out Opt-in Privacy Policies 100

Industrial Marketing Today

JULY 20, 2010

The answer lies in shifting from traditional company product marketing to customer problem oriented marketing. We need to develop customer-centric solutions-based marketing content instead of product-centric features and benefits marketing collateral. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

JUNE 3, 2010

Learn to connect the dots – many times product managers and engineers have very deep knowledge about their products and the problems they can solve. Be a ruthless editor – business owners and product developers are passionate about their offerings. Privacy Policy | Site designed by AMAInteractive a div.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 27, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. I service industrial companies, as you do. Privacy Policy | Site designed by AMAInteractive a div. He is the Founder & President of Tiecas, Inc. – Kerry OMalley September 28, 2010 at 4:01 pm Excellent post, Achinta.

Social Media 60

Social Media Social Marketing Media Planning 60

Sana Commerce

FEBRUARY 11, 2023

B2B2C, B2X, B2E: Breaking down business barriers Business lines are blurring — and they have been for some time now. Where B2B and B2C businesses used to stick to their own arenas, technology has made it possible to explore different channels. Sana Commerce respects and protects your privacy. Welcome to the club.

Work Management 98

Work Management Marketing Management Marketing & Strategy Cross-Selling 98

Online Marketing Institute

NOVEMBER 8, 2010

Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. While the Regus brand has a strong presence throughout the world, there was a lack of awareness in the NYC area about the convenient services and business solutions that the company has to offer.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

OCTOBER 29, 2010

But what about the use of social media between businesses? Business-to-business (B2B) social media is a different animal. Businesses are mostly using it to develop thought leadership and customer service. Social media’s power to spread a message across the web isn’t as relevant.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Sana Commerce

FEBRUARY 11, 2023

B2B2C, B2X, B2E: Breaking down business barriers Business lines are blurring — and they have been for some time now. Where B2B and B2C businesses used to stick to their own arenas, technology has made it possible to explore different channels. Sana Commerce respects and protects your privacy. Welcome to the club.

Work Management 59

Work Management Marketing Management Marketing & Strategy Cross-Selling 59

Online Marketing Institute

NOVEMBER 18, 2010

The truth is that if you are in the business of providing great value to your customers, or you are solving certain problems remarkably well, blogging will enable you to communicate this to your prospects in an effective, cheap and efficient way (if youre not providing great value then you shouldnt be in business at all).

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Huptech Web

OCTOBER 27, 2023

Provide gated access to in-depth product demos or walkthroughs of your eCommerce solutions. In gated content, it’s crucial to recognize that the B2B (Business-to-Business) and B2C (Business-to-Consumer) purchasing journeys are distinct. Build trust with trust signals like privacy policies.

eCommerce 52

eCommerce Marketing & Strategy Marketing Strategy Webinar Metrics 52

Online Marketing Institute

DECEMBER 23, 2010

As a marketer, you wouldn’t know what all your customers were doing with your products, or even how to reach them. For example, you can ask customers to share their successes on your wall and get feedback on new product features. So no matter how serious your product is, inject some humor and levity into your page.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Industrial Marketing Today

OCTOBER 26, 2009

Use a free tool like Google’s Keyword Tool to find search terms and long-tail keywords that people are using to search for information related to your products and services. Here you can add a link to your Home page or a product page. Add a link to your privacy policy in the footer. This instills confidence.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Industrial Marketing Today

JULY 1, 2010

Buyers of technical products and services do look to vendors for providing relevant information for solving their problems. Even though B2B customers consider product features and price very important, what they are really looking for is a remarkable sales experience. He is the Founder & President of Tiecas, Inc. –

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Online Marketing Institute

NOVEMBER 2, 2010

Events Conferences Digital Cream 2011 Digital Cream Dubai Past Conferences Social Events Digital Ski 2011 Past Social Events Jobs View Jobs Post a Job More Blog Press Releases Consulting Services Supplier Directory Member Directory Forums Best Practice Supplier Selection Other Topics Innovation Awards How to enter Why enter?

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Online Marketing Institute

NOVEMBER 4, 2010

Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. While the Regus brand has a strong presence throughout the world, there was a lack of awareness in the NYC area about the convenient services and business solutions that the company has to offer.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

NOVEMBER 2, 2010

But what about the use of social media between businesses? Business-to-business (B2B) social media is a different animal. Businesses are mostly using it to develop thought leadership and customer service. Social media’s power to spread a message across the web isn’t as relevant.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JUNE 22, 2009

The best copywriting looks the prospect squarely in the eye and says, “I’m going to sell to you and… Read more… Doug Kessler | April 4th, 2008 | one comment March 2008 17 credibility builders that make your claims believable Anyone can claim anything they like about their product or service. Claims are empty.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Industrial Marketing Today

AUGUST 24, 2010

Probably the best reason I’ve read is by Linda Rigano, Executive Director of Strategic Services at ThomasNet. You’d arm them with information about your products and how people use them. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Copyright © 2010 Tiecas, Inc.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60