article thumbnail

B2B Marketers: Is Your Online Brand Working?

B2B Marketing Traction

According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. Email marketing is an excellent way to stay in front of buyers once they find you. inbound marketing Role of the CMO b2b marketing plans'

article thumbnail

Schubert B2B Names New Digital Content Specialist

Schubert B2B

Downingtown, Pa- Schubert B2B, a top-tier business-to-business marketing agency in the Philadelphia area, has hired Jackie Oberholtzer as their newest Digital Content Specialist. in Communication Studies with a focus in PR and Marketing. Jackie is a graduate of West Chester University with a B.A.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Schubert B2B Names New Digital Content Specialist

Schubert B2B

Downingtown, Pa- Schubert B2B, a top-tier business-to-business marketing agency in the Philadelphia area, has hired Jackie Oberholtzer as their newest Digital Content Specialist. in Communication Studies with a focus in PR and Marketing. Jackie is a graduate of West Chester University with a B.A.

article thumbnail

Social media is only one part of your B2B inbound marketing engine. Is it time for a tune-up?

MLT Creative

But I read a book first: Inbound Marketing , by Brian Halligan and Dharmesh Shah. It opened my eyes to how social media fits into the marketing mix. Social media for the purpose of marketing your business isn’t about frivolous chit-chat. Download advanced content from our B2B Marketing Idea Series:

article thumbnail

9 Content Marketing Articles You Shouldn’t Miss

Marketing Insider Group

So from “content curation” to “content syndication” we’ve got your glossary of terms right here, Search, Social and Content – The Keys To Inbound Marketing. The simplest definition of Inbound Marketing is to attract new customers. The Content Marketing A-Team.

article thumbnail

Only B2B - Untitled Article

Only B2B

Douglas has been recognized by LinkedIn in their Sophisticated Marketing Guide as a top marketer, and his blog is known internationally as a resource for marketing-related technology research and discovery. Connect with Douglas: Linkedin | Website | Twitter | Blog | Facebook | YouTube. Two words: Gated content!

article thumbnail

The Ultimate Inbound Marketing Glossary

SmartBug Media

I remember my first marketing job like it was yesterday. My boss, the marketing director at the time, asked me: “Do you know what inbound marketing is?”. I knew marketing was about branding, sharing product information, and understanding consumer psychology. My boss told me about inbound versus outbound marketing.