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Guest Editor: The Why and How of B2B Podcasting

The Customer

While podcasting technically pre-dated Facebook and Twitter, it didn’t gain its executive-awareness raising stature until some time after Serial won a Peabody in 2014 and MailChimp was laughing all the way to the bank as an early-in, low CPM sponsor. Our focus is the more narrow business to business ecosystem.

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Tools I use to amplify social campaigns

Biznology

SOCi is a platform that allows you and your team to sort through piles and piles of content from across the social mediaphere, including content on Facebook using keywords and categories in order to collect the best, most relevant, news and content that is as close to bespoke to their needs short of writing it all yourself.

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9 Content Marketing Articles You Shouldn’t Miss

Marketing Insider Group

It may not be an exhaustive list but here is the list of top news sources that I use to stay on top of the latest and greatest in the world of business and marketing. I invite you to visit these sites, subscribe to their RSS feeds or follow them on twitter. The Content Marketing Checklist. The Content Marketing A-Team.

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4 Tips for B2B Marketing on Facebook

Online Marketing Institute

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 A couple of months ago, we talked about ways to engage your fan base on Facebook.

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Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So I Googled “content curation&# and lo and behold, it returned 77,600 results. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. I hit the mother lode!

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. Let’s see how Google Analytics can help you do just that. These statistics are easily and readily available from your dashboard in Google Analytics. In Google Analytics look at Traffic Sources > Keywords.

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5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

It takes extensive knowledge, expertise, experience and a lot of detailed work in order for your website to be ranked high for specific keywords and phrases in Google and other major search engines. Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague. And yes, it does cost money.

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