KoMarketing Associates
AUGUST 19, 2013
Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. B2B Google+ Search Engine Marketing Blog'
Sprout Social
JANUARY 16, 2020
The same rules apply to viral marketing in which followers and customers share a brand’s content because their message or ad is buzz-worthy. Although the brand saw some criticism for their bait-and-switch, the numbers don’t lie in terms of how viral marketing campaigns can produce results in the form of buzz and media attention.
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Buzz Marketing for Technology
JANUARY 26, 2010
When you think about the search behavior of the average person online – we are mostly conditioned to search in very routine ways like pulling up a Google search page, using the toolbar in your browser etc. Maybe apps like foursquare could have a business to business version in the near future. Stumble upon something good?
Marketing Insider Group
SEPTEMBER 4, 2012
Content Strategy and Content Marketing may be the marketing buzz words of 2012 but their meaning is still debated by many in our industry. Let me know what you think in the comments below and follow the conversation on Twitter , LinkedIn , Facebook or Google+. Content Marketing Terms Defined. The Content Marketing A-Team.
Chris Koch
DECEMBER 2, 2011
But then I see something like HP Technology Services (HPTS)’ “Where’s the Humanity in Your Technology” campaign, or Hitachi Data Services ( HDS )’ Social Media Buzz campaign. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? Let them win stuff.
Chris Koch
DECEMBER 2, 2011
But then I see something like HP Technology Services (HPTS)’ “Where’s the Humanity in Your Technology” campaign, or Hitachi Data Services ( HDS )’ Social Media Buzz campaign. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? Let them win stuff.
Altitude Marketing
OCTOBER 17, 2018
One of the keys to success for business-to-business companies is knowing how to run a B2B marketing campaign. This could be generating awareness and buzz around a new product launch , lead generation for an existing product or service, a company rebranding , a response to major industry news or regulations, or just about anything else.
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