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What You Need to Know About Millennial Blog Readers

Hubspot

Takeaway: Most millennials have a smartphone and probably use it to read your blog content. To make sure their experience is enjoyable make sure your blogs are optimized for desktop and mobile. 75% of millennials watch video on social media daily. Source: HubSpot ). Source: HubSpot ). Source: HubSpot ).

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What the Future Holds for Business Blogging

Hubspot

And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it''s right in my wheelhouse as HubSpot''s blog manager -- I thought I''d share with you what I think the future of business blogging holds. from Velocity Partners.

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8 Questions to Evaluate if That New Social Network is Worth Your Company's Time

Hubspot

Whether it’s Facebook or Twitter, LinkedIn or Google+, a company’s online presence and brand is often enhanced through engagement and interaction on such social media sites. New social networks are born every day. Trying to keep up with the latest social trends alone is overwhelming. Let's get to it.

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Business Blogging Turns 20 This Year (Plus 12 More Stellar Stats and Facts)

Webbiquity

The original term “weblog” was shortened to just “blog” a year later, and that term was named Merriam-Webster’s word of the year in 2004. Business blogging is now commonplace. Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content.

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Focus on Content in B2B Marketing

Industrial Marketing Today

Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head. More and more B2B marketers are shifting their marketing budget out of expensive pay per click (PPC) advertising and traditional media and into content creation, optimization and social media.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. billion mobile internet users. Overall, there are 3 billion social media users. About 57% of industries have gained a customer through their business blog.

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12 Social Media Tools for B2B Pre-Event Marketing

Online Marketing Institute

Mobile There’s a variety of mobile marketing options to consider for your event. You can use pre-event text voting to get attendee feedback, use QR codes on marketing materials like posters and print ads, and mobile apps can be created to provide event details, agendas, locations and other pertinent information.