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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

Marketing is increasingly charged with managing not just communications and lead generation, but the end-to-end customer experience. How can they optimize that experience, without incurring excessive costs that can’t be passed along to price-sensitive buyers? HubSpot ). Lead quality > lead quantity?

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Is Blogging Right for my Business? The Benefits of a Business Blog

NuSpark Consulting

The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. Thought leadership, SEO, lead generation? So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. What are your goals?

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11 Safeguards to Prevent Business Blogging Embarrassment

Hubspot

This boosts your credibility, moves people through your site, bolsters lead generation, and creates potential for inbound links in the future as you establish yourself as a link sharer, not a link hoarder. Did you optimize the content? You're (probably) not business blogging just for fun. Connect with HubSpot :

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Everything You Need to Sell Your Boss on Business Blogging

Hubspot

You've been reading up on search engine optimization, and have started applying the best practices to your website. To get the time, you'll have to lobby your boss for more resources, and that means convincing your boss that blogging is actually worth your time, your effort, and his money. This blog post (how meta is that?)

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. We’ve also tried to use statistics that are no more than two years old unless otherwise noted. About 57% of industries have gained a customer through their business blog.

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Executive Summary: A CEO's Guide to Online Marketing

Hubspot

Online marketing, or inbound marketing as well call it at HubSpot , has many moving pieces. Instead, it is your job to understand how the costs, results and data surrounding online marketing impact the overall health and performance of your business. View more presentations from HubSpot Internet Marketing.

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How to Create an Amazing Company Blog

Marketing Insider Group

I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors. While cultivating a winning business blog requires commitment and planning, it’s not as hard as most business owners think. Brand awareness.