You've been reading up on search engine optimization, and have started applying the best practices to your website. All of that has been pretty easy to integrate into your day to day marketing responsibilities, but there's one thing you really want to make more time for: blogging. Writing blog content on a regular basis requires time that you just don't have. To get the time, you'll have to lobby your boss for more resources, and that means convincing your boss that blogging is actually worth your time, your effort, and his money. This blog post (how meta is that?) MORE >>

This idea was originally based on showing up in prospects’ search results as your B2B company provided solutions to their business issues. By the way, these are three posts from B2B companies who understand how to drive business by creating content. from Eloqua Blog. from Marketo blog. from Hubspot blog. It fuels your business blog, website, email marketing, search engine optimization, and well pretty much everything else. from The B2B research blog. Content is not shared if doesn’t provide any value. MORE >>

And yes, businesses are beginning to understand its potential to help them achieve their marketing goals. To help you stay ahead of the curve, we've put together a handy cheat sheet that businesses and marketers can use to make the most of Facebook. Create a Business Page, Not a Profile: First things first. To maximize Facebook's business potential, you need to create a Business Page, not a Personal Profile, to represent your brand. Already created a Profile for your business? Facebook now allows you to easily convert it into a business Page.). MORE >>

&# If you’re a business to business marketer, you ought to check it out. Email Testing 101: Getting Started - Marketing Genius Blog , June 15, 2010 If you are currently doing email marketing, you have probably heard it before: testing will improve the effectiveness of your email marketing efforts. In this post we’ll focus on optimizing response rates. Great B2B Marketing Stats (in a GREAT format!) - CK’s B2B Blog , June 13, 2010 As marketers, data, statistics and factoids are our friends. marketers and business owners. Write the blog. MORE >>

His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. The recent economic crisis changed the way that businesses and consumers spend money. Salespeople are being invited into the buying process much later, are expected to present and propose, and then wind up chasing the business. If you're a B2B marketer, LinkedIn should be an invaluable source of lead generation for your business. Post links to your articles, blogs, events, and lead generating offers to drive site traffic and generate leads. MORE >>