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22 Exceptional Business Blogging Guides, Tips & Tactics

Webbiquity

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog? Two Guides to Business Blogging Benefits.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? ” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Citing these and other statistics, Laurie Sullivan ponders the meaning of the term “search engine.” Is a Blog Still Important in 2011?

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Is blogging coming back or trailing off? Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

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Is Blogging Right for my Business? The Benefits of a Business Blog

NuSpark

The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. Are my audiences really interested in my thoughts?  So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. “I’m not convinced a blog is right for my business, plus I’m concerned over time and resources.  Give me some reasons how a blog on my site can contribute to lead generation and business growth”. blog is a wonderful tool. blog. 2.

Why Every Business Blog Needs Evergreen Content

Hubspot

When it comes to the different types of content you can publish on a business blog , there is a world of possibilities. But among all those variations of blog content is a very important one that often gets overlooked. That, my friend, is evergreen content , and every blog could use some. What Is Evergreen Blog Content? Examples of Evergreen Blog Content.

Smart B2B Content, Awesome B2B Content and the Grid

Social Media B2B

This idea was originally based on showing up in prospects’ search results as your B2B company provided solutions to their business issues. By the way, these are three posts from B2B companies who understand how to drive business by creating content. from Eloqua Blog. from Marketo blog. from Hubspot blog. It fuels your business blog, website, email marketing, search engine optimization, and well pretty much everything else. from The B2B research blog. Content is not shared if doesn’t provide any value.

How To Turn Your B2B Blog Into a Golden Egg-Laying Goose

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer With the right marketing alchemy and gestation, a blog can produce valuable awareness, preference and leads for your company. So now that we know not to kill the goose, we thought it would be helpful to show how to re-engineer a similar situation, but with a business-to-business blog instead of a goose.

SEO & Blogging = a Match Made in Heaven?

Writtent

SEO and blogging form the backbone of content marketing, something that every serious business and marketer should be doing today to grow their online presence. It’s hard to attract business with a few static web pages; those won’t bring you traffic, leads, and sales, or develop your brand. Blog writing and search engine optimization can, however. Learn it well.

20 Handy B2B Lead Generation Resources

PureB2B

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. Blogs, Slideshares, and Infographics. They also have this really neat infographic about the role of content in B2B lead generation, as well as a SlideShare presentation on why businesses should outsource their lead generation initiatives. Hubspot.

How to Arm Your B2B Blog for Maximum Marketing Firepower

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer With the right aim, B2B companies can use blogging to increase awareness and preference, attract qualified leads, boost sales and grow their business. Now, all companies have websites, but those on the forward edge of the marketing battlefield are blogging. The best blog titles are actionable, keyword-conscious (i.e.

The Ultimate Facebook Marketing Cheat Sheet

Hubspot

And yes, businesses are beginning to understand its potential to help them achieve their marketing goals. To help you stay ahead of the curve, we've put together a handy cheat sheet that businesses and marketers can use to make the most of Facebook. Create a Business Page, Not a Profile: First things first. Already created a Profile for your business? link] at [link]. 3.

Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic

Writtent

Over 2 million blog posts are published to the web each day. Visitors will share on their social channels and link to your content on their blog, you’ll become more effective at converting subscribers, and your social influence will grow: Image credit: Orbit Media. Jay Baer recommends using interesting excerpts to increase your ReTweets and shares, such as quotations and statistics.

11 Copywriting Tips and Hacks to Make Your Content More Appealing

Writtent

Ever wonder about the difference between quality content, and the sorts of blogs you can’t help but share on your personal Facebook page? Can you define the x-factor behind blogs which feel like a conversation with a best friend, and the ones that put you to sleep? If you can say it more simply, cut the extra words and let statistics and expert quotations do the talking.

20 Handy B2B Lead Generation Resources

PureB2B

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. Blogs, Slideshares, and Infographics. They also have this really neat infographic about the role of content in B2B lead generation, as well as a SlideShare presentation on why businesses should outsource their lead generation initiatives. Hubspot.

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12 Social Media Tools for B2B Pre-Event Marketing

delicious b2bmarketing

LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), so your event may show up in their recommendations. Blog Create a blog for the conference and source content from speakers and attendees. Once your event is created, invite your connections to attend.

The Sales Game Has Changed: Here's How to Adapt

Hubspot

His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. The recent economic crisis changed the way that businesses and consumers spend money. Salespeople are being invited into the buying process much later, are expected to present and propose, and then wind up chasing the business. Connect with HubSpot

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The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]

Hubspot

I love reading great writing, which is what we aim to deliver consistently on this blog. and statistics from the recently released 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report from HubSpot All-in-one Marketing Software. 16) 34% of businesses cannot or do not calculate inbound marketing ROI in 2013. 95) U.S.

6 Brilliant Tips to Boost Blog Conversion

Hubspot

Smart business bloggers understand that conversion rate is a very important metric for measuring the success of blogging efforts. So if you're consistently tracking your blog's key success metrics, what do you do when you notice a conversion rate decline? Take a look at your arsenal of blog CTA and the offers they reflect. Optimize Evergreen Blog Content With New CTAs.

Executive Summary: A CEO's Guide to Online Marketing

Hubspot

Online marketing, or inbound marketing as well call it at HubSpot , has many moving pieces. Instead, it is your job to understand how the costs, results and data surrounding online marketing impact the overall health and performance of your business. As a busy CEO, you likely don’t have much time. View more presentations from HubSpot Internet Marketing.

Top 5 Inbound Marketing Articles to Start the Week: Cranking Out Content

Hubspot

Starting to feel the daily grind of blogging? If you're a business blogger who is trying to make the most of your blog by regularly cranking out content, chances are you're familiar with the pressure. In this week's top inbound marketing article, Chris Brogan shares his thoughts and tips on consistently creating remarkable blog content. 1. Connect with HubSpot

Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

Lessons a BtoB Marketer can Learn from “Breaking Bad” - Fearless Competitor , June 17, 2010 Have you heard of AMC’s critically acclaimed series “Breaking Bad?&# If you’re a business to business marketer, you ought to check it out. Email Testing 101: Getting Started - Marketing Genius Blog , June 15, 2010 If you are currently doing email marketing, you have probably heard it before: testing will improve the effectiveness of your email marketing efforts. In this post we’ll focus on optimizing response rates. marketers and business owners. Write the blog.

Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Traffic numbers may have been down in August, but the quality of blog posts certainly wasn’t.  If you were on vacation like me, you might have missed some of these great posts.  report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community.  And it’s become an imperative point of presence for businesses (or has it ?). Most are blog posts, but I’ve also included some eBooks. SEO vs. What’s Up, Blog? Is this how you greet your blog? Blogging is hard work. Optimization (78).

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Like most questions in business, the answer is, “it depends,&#   but I’d like to offer a couple practical ideas that might help you when this inevitably comes up at your company. While it’s ok to post your blog posts to Twitter, etc., Un-clog your blog. Google Website Optimizer. Gladwell. 

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