Hubspot

JANUARY 13, 2014

Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. But how do you know if all that commitment is actually leading to a positive ROI? 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits. Where is the traffic to your blog coming from?

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Hubspot

JUNE 28, 2011

It's a great way to boost your website's ability to get found in search engines , it's an awesome tool for exhibiting industry thought leadership, and it truly helps to encourage discussion and community-building around your brand. Carefully crafted blog posts can do wonders for your lead generation efforts. That's right.

Optimization 28

Optimization Conversion Lead Gen Banners 28

Hubspot

OCTOBER 11, 2012

And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. But if you’ve been consistently blogging for a while, you probably have all the business blogging basics down pat. Step 1: Blog Frequently.

RSS 28

RSS Landing Pages Ad Frequency Lead Gen 28

Go Beyond SEO

JULY 27, 2018

70 percent of law firms generate new cases just from their website. You could be losing business when potential clients come to your website simply by misrepresenting yourselves or not having accessible information. Lawyer Blogging. Blogging is an incredible marketing tool for a number of reasons.

Budget Programs 84

Budget Programs Work Management Planning Marketing Management 84

Go Beyond SEO

JULY 27, 2018

70 percent of law firms generate new cases just from their website. You could be losing business when potential clients come to your website simply by misrepresenting yourselves or not having accessible information. Lawyer Blogging. Blogging is an incredible marketing tool for a number of reasons.

Budget Programs 68

Budget Programs Work Management Planning Marketing Management 68

BuzzSumo

DECEMBER 17, 2020

In most cases the general focus of our content will be set by business purpose. Business blogs must focus on topics that support the product offering. To support the business, with a profitable blog , content creators take a static subject area and write about it over and over again in (hopefully!)

Marketing & Strategy 145

Marketing & Strategy Marketing Strategy Content Marketing SMB 145

Go Beyond SEO

JULY 27, 2018

70 percent of law firms generate new cases just from their website. You could be losing business when potential clients come to your website simply by misrepresenting yourselves or not having accessible information. Lawyer Blogging. Blogging is an incredible marketing tool for a number of reasons.

Budget Programs 60

Budget Programs Work Management Planning Marketing Management 60

Hubspot

AUGUST 10, 2011

Blog posts can be a great outlet for linking to other content. Improve blogger relations by giving other bloggers' content some link love, or increase chances for lead generation by linking to relevant, downloadable content like ebooks and webinars on your own site. Learn How to Correct Common Business Blogging Mistakes.

Blogger 28

Blogger Lead Gen Sales Qualified Leads Landing Pages 28

Hubspot

APRIL 3, 2012

His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. Let's dive into how the sales game has changed in recent years, and the tools sales professionals have used with success to adapt to this new landscape. 2) Don't ignore the less popular social tools.

Salesforce.com 28

Salesforce.com Ideal Customer Profiles Enterprise Management Marketing Proposals 28

Hubspot

DECEMBER 29, 2011

As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever. How will your business keep up? Nearly 40% of US companies use blogs for marketing purposes.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

JUNE 21, 2010

Does your business blog have a unique, recognizable voice? If it doesn't, you could be in trouble, since voice is one of the most important elements of a successful blog , according to our top inbound marketing of the past week. So what is voice, and how can you express it through your blog? Get started today!

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Blogger Lead Ranking 28

Hubspot

MARCH 27, 2012

There are plenty of ways to resurface your best blog content so it gets more visibility than just a day or two on your blog's homepage. We know how much time and effort it takes to create content, so why not squeeze the most ROI out of your business blogging with these ideas to resurface your blog content?

Top of Funnel 28

Top of Funnel Bundling Best Practices Lead Nurturing 28

Hubspot

AUGUST 5, 2011

True, email is one of those marketing tools that offers a lot of testing options. Although it's probably the most commonly tested internet marketing tool, there are probably many of you out there who don't do any email testing. Business Blogging. You can also include CTA buttons in your blog's sidebar or top banner.

Internet Marketing 28

Internet Marketing Tactics Webinar Metrics Top of Funnel 28

Hubspot

APRIL 6, 2012

While we've always considered ebooks to be one of the best lead-gen content assets at a marketer's disposal, the fact that on-the-go content is only carving out more of a place in today's increasingly mobile world makes them an even smarter choice as a marketing offer. 2) A Visual Cover. 7) Social Sharing Buttons.

Design 28

Design Top of Funnel Work Management Marketing Management 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

OCTOBER 28, 2016

For many businesses, the key to making sales is to first generate leads. But leads don't grow on trees. Some marketers have trouble generating enough leads to feed their sales team. Others just have no idea where their leads are coming from. Need help diagnosing your website's lead gen issues?

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Hubspot

MAY 20, 2013

14) 41% of CMOs/CEOs report that inbound generated the positive ROI they sought last year. 16) 34% of businesses cannot or do not calculate inbound marketing ROI in 2013. 16) 34% of businesses cannot or do not calculate inbound marketing ROI in 2013. Business Blogging. Tweet This Stat. The ROI of Inbound Marketing.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Hubspot

APRIL 26, 2013

When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. Furthermore, blogging also plays a critical role in the ''Convert'' stage, since we all know how effective it can be for lead generation.

Top of Funnel 28

Top of Funnel Business Blogging Marketing Automation Services Sales Qualified Leads 28

Hubspot

JULY 10, 2018

Lead generation for B2B is not about chasing a “secret method” that results in a ton of leads. Instead, building the best lead generation strategy for your business is more about understanding tried-and-tested channels, and finding the most effective combination of tactics for your unique goals.

Paid Content 100

Paid Content Lead Ranking Lead Scoring Lead Gen 100

Hubspot

OCTOBER 21, 2014

Here''s an excerpt from our downloadable checklist on B2B lead generation on Facebook as an example: 3) Contests. They can teach you a lot about your audience while engaging them, growing your reach, driving traffic to your website, and -- drum roll, please -- generating leads! How do you convert blog readers into leads?

Landing Pages 28

Landing Pages Lead Gen Lead Leads 28

Single Grain

OCTOBER 16, 2019

I know what you're thinking: What business owner has the time to build a blog from scratch? It doesn't matter if you're a one-person-band or the CEO of an international company, the thought of creating a business blog is a daunting prospect. 3 Benefits of Business Blogging. What Is Good Business Blogging?

Business Blogging 73

Business Blogging Linkbait Business Marketing Budget 73

Online Marketing Institute

JANUARY 4, 2011

Two factors are at work here: Blog content that is frequently updated and loaded with your team’s most important keywords lead to greater visibility on search engines. Plus, social sharing tools now enable your readers to share that content with their extended networks, further extending your reach and visibility.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Hubspot

JANUARY 13, 2014

Think about how cool it''ll be to tell your boss that your blog post actually generated not just a site visit, not just a lead. Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. but an actual paying customer!

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Webbiquity

NOVEMBER 12, 2013

20- to 30-year-olds (Gen Y), act like no other previous generations. 20-something business buyers are roughly twice as likely to seek information or advice from social media as the generation before them (31- to 40-year-olds) and almost four times more likely to than the baby boomers (51- to 60-year-olds). Relevanza ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

20- to 30-year-olds (Gen Y), act like no other previous generations. 20-something business buyers are roughly twice as likely to seek information or advice from social media as the generation before them (31- to 40-year-olds) and almost four times more likely to than the baby boomers (51- to 60-year-olds). Relevanza ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Hubspot

JUNE 23, 2011

So blogs are really good at this because blogs typically are almost articles, and a lot of business blogs are how-to articles. So you either are going to have a place for them to sign up for an email, a place for them to fill out a lead gen form, to buy a product, to subscribe to your blog.

Work Management 28

Work Management Marketing Management Paid Search Agency Advertising Agencies 28

SnapApp

DECEMBER 22, 2016

The blogs on this list cover a wide range of topics. From actionable content marketing and demand generation techniques to the latest marketing technology and industry insights, this list of top content marketing blogs has something for everyone. Demand Gen / Lead Gen. Demand Gen Report. Copywriting.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48