Directive Agency

MAY 24, 2017

It’s easier to plug content into a pre-prepared document than to start from scratch each time. If you’re shooting for 2-3 blog posts and one evergreen source a week, creating templates can save you time. To make sure you blog topics are relevant, always do your research. See what other sites and blogs are saying.

Planning 40

Planning Marketing Plans B2B Marketing Ad Building 40

Writing on the Web

NOVEMBER 13, 2014

How to Find It and Keep It" width="315" height="205" title="Your Business Blog Sweet Spot: How to Find It and Keep It" /> Have you found your business blog sweet spot? Yet how many of us post on a blog or upload a video to YouTube without taking time to survey what are our target audience ‘s interests, wants and needs?

Business Blogging 100

Business Blogging Ning Wikipedia Business 100

Hubspot

JANUARY 25, 2012

Successful inbound marketing requires a hand in a number of different marketing channels, from blogging , to social media, to email, SEO, PPC, and even live events. Email and Social Media. It's all about social media. Be sure you're adding social media sharing buttons (e.g. Share on LinkedIn' '+1 This!')

Planning 28

Planning Paid Search Agency Work Management Mobile Advertising 28

Buzz Marketing for Technology

JUNE 27, 2008

Know-Who Canvassing & Connection: Use social network analysis (mapping or interviewing) to identify the de facto networks of expertise and trust in the organization. Know-How Harvesting: Create separate Public and Private My Documents and e-mail folders on each employees hard drive.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

Know-Who Canvassing & Connection: Use social network analysis (mapping or interviewing) to identify the de facto networks of expertise and trust in the organization. Know-How Harvesting: Create separate Public and Private My Documents and e-mail folders on each employees hard drive.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Hubspot

JANUARY 13, 2011

questions and arm you with business reasons for making these tools part of your 2011 marketing strategy. SEO (Search Engine Optimization) is the practice of making your website more appealing to search engine crawlers (Google, Bing, Yahoo etc), therefore moving your site higher up in the organic search results.

Work Management 28

Work Management Marketing Management Paid Search Agency Salesforce.com 28

Hubspot

JUNE 12, 2012

Setting up an RSS is the first thing every business blogger should do, because it helps provide topic fodder for your blog and quickly identify industry news content you should be blogging about. But how do you know what keywords to target if you don't know their search volume and competitiveness? 4) LinkedIn Polls.

Blogger 28

Blogger Top of Funnel Tools Business 28

Hubspot

SEPTEMBER 27, 2013

Or do you have an idea, but you''ve never really documented it in black and white? You should definitely watch our Introduction to Search Engine Optimization webinar to brush up on the importance of SEO, how it works, and some basics on where to get started. Lesson 3: Business Blogging. Blogging can be daunting.

Landing Pages 28

Landing Pages Planning Inbound Marketing High Quality Lead 28

Marketing Insider Group

SEPTEMBER 14, 2020

Overall, there are 3 billion social media users. Blogging Stats. Industries that blog tend to reach 55% more web traffic. About 57% of industries have gained a customer through their business blog. Blog posts are among the most shared content online. SEO and Organic Search Stats. Cisco; Optinmonster).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Social Media Today ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Online Marketing Institute

MAY 18, 2010

The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. When assessing B2B client resources for optimization, most marketers focus on web pages and increasingly, digital assets and social media content. How many off site?

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

BuzzSumo

DECEMBER 17, 2020

In most cases the general focus of our content will be set by business purpose. Business blogs must focus on topics that support the product offering. To support the business, with a profitable blog , content creators take a static subject area and write about it over and over again in (hopefully!)

Marketing & Strategy 145

Marketing & Strategy Marketing Strategy Content Marketing SMB 145

Hubspot

MARCH 13, 2012

Guest blogging can provide a variety of awesome benefits: it can do wonders for your search engine optimization, be a great way to get exposed to a brand new audience, help you improve your thought leadership, and better establish you as an expert in your industry. Are you trying to rank in search for a particular keyword ?

Blogger 28

Blogger Guidelines Work Management Lead Scoring 28

Hubspot

MARCH 2, 2016

By knowing the ins and outs of all public areas of a competition’s marketing from social media to blogging to offer creation and more, you can better understand who they are targeting with their marketing, what content they are focusing on and where they have found the most success. Search each of your competitors’ sites for a blog.

Campaigns 28

Campaigns Work Management Ad Building Marketing Management 28

Hubspot

SEPTEMBER 26, 2013

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Buzz Marketing for Technology

JUNE 27, 2008

Dave Pollards environmental philosophy, creative works, business papers and essays. In search of a better way to live and make a living, and a better understanding of how the world really works. Each persons files should be set up the way they would set up their personal filing cabinet if the documents were all hard-copy.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Hubspot

DECEMBER 29, 2014

I''ve found that documenting your blog strategy is a great way to bridge the gap to successful execution. Check To help you get started, here''s a nine-step process for creating a successful blog strategy for your business. Adapt it based on your business needs and experience. Why does your blog exist?

Marketing & Strategy 28

Marketing & Strategy Keywords Buyer Personas Template 28

Content Standard

NOVEMBER 20, 2018

Melissa Romo, global head of content and social media at the software company Sage, has spent the last few years delving into the mad world of global marketing strategy and has emerged clutching several content hubs adored by their target (local) audiences. Image attribution: Benjamin Parker.

Marketing Strategy 88

Marketing Strategy Marketing & Strategy Top of Funnel Planning 88

B2B Marketing Zone Posts

AUGUST 3, 2010

The following are the top items from featured sources based on social signals. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Paid vs. natural search efforts. Featured Sources.

Ning 40

Ning Paid Content Facebook Sales Management 40

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. 6) Blogging. An individual or group of people usually maintains a blog.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

ClearVoice

APRIL 2, 2021

Push-notifications, current events news stories, ad copy for time-sensitive social media posts, email content, special offer landing pages, promotional copy for a temporary service, timely trends pieces and press releases are typically not evergreen. ” So which evergreen content types does Moreno produce most for his business?

Top of Funnel 103

Top of Funnel Content Work Management Lead Ranking 103