Go Beyond SEO

AUGUST 3, 2017

What makes a good blog post? Here’s a blog post we published awhile back that covers blogging and sales , but a lot of the tenants are the same. When you post a blog it needs to be informative, helpful, have a CTA, be the proper length, etc, but most importantly it needs to think like a customer. .

Ideal Customer Profiles 94

Ideal Customer Profiles SEO Social Media Lead Scoring 94

Industrial Marketing Today

JUNE 29, 2010

He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness. We are all used to seeing case studies and they are powerful marketing content. Use video testimonials and/or interview your customers and convert them into podcasts. Analytics is the new marketing creative!

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

MAY 21, 2010

This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. I say you need both.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

AUGUST 20, 2010

You need to move beyond the free Google Custom Search tool for websites. See B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question ) Lesson #4: Sample kits and CAD drawings The easiest and quickest way to sell to the engineering and industrial marketplace is to have your parts and components “designed in.”

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JULY 14, 2010

Curation: Doing more with less is the topic of a video I found in a post by Steve Rosenbaum who is the CEO of Magnify.net , a video curation and publishing platform. You can read all the interviews on Lee’s post, Content Marketing: Definitions of Curation & Context. I hit the mother lode! Maybe it’s my M.A.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

JUNE 8, 2010

My take: Go back to the drawing boards and brainstorm with your R&D, engineering, sales and marketing people to make a list of problems that existed and are solved by your offerings. You may be too close to the forest to see the trees, sometimes you may have to ask your current customers for their input.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Creates Content Marketing With Lasting Impact ). One-size-fits-all site content will not help you engage.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JULY 9, 2010

For the answer to that question, I went to the “The 9 Metrics Every Marketer Must Track” webinar by Megan Heuer, Research Director, SiriusDecisions and Craig Rosenberg , Vice President, Products & Services, Tippit. Here are the key takeaways from the webinar: Don’t confuse marketing activity with results.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Hubspot

MARCH 22, 2012

Yesterday, CNNMoney published an article reporting on a new U.S. Calling all inbound marketers: it'll probably make your stomachs turn a bit, too. In a nutshell, the campaign is a push to encourage small businesses to send more direct mail (AKA junk mail), in an attempt to boost the suffering U.S.

Cost per Lead 28

Cost per Lead Service Inbound Marketing Television marketing 28

Hubspot

JUNE 6, 2012

Second, the better you are at lead nurturing, sales, and customer service, the more likely it is that a contact in your email database will change email needs over time, because they've changed the type of email under which they are categorized in your database. How to Treat Leads (Engaged).

Opt-in 28

Opt-in Contacts Top of Funnel Opt-out 28

Hubspot

NOVEMBER 7, 2012

As such, product marketing content can be critical in helping convert those truly qualified leads into paying customers. We've divided our list into these two categories, but keep in mind that some of the product marketing content we list can also be used to enable your sales team -- and vice versa. 1) Product Videos.

Top of Funnel 28

Top of Funnel Work Management Product Marketing Management 28

SmartBug Media

NOVEMBER 16, 2022

Just to ensure we’re all on the same page, HubSpot defines the inbound methodology like this: "Inbound marketing is about creating valuable experiences that have a positive impact on people and your business. Now that we’re all on the same page, here are eight inbound marketing hacks your B2B company should be using right now: 1.

Inbound Marketing 105

Inbound Marketing Paid Search Agency B2B Marketing Peer-to-peer 105

Marketing Insider Group

SEPTEMBER 14, 2020

91% of B2B marketers utilize content marketing to reach customers. Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content Marketing Institute ). Blogging Stats. billion mobile internet users.

Stats 262

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 262

SmartBug Media

MARCH 14, 2019

If you regularly publish on your company’s blog, you may already be seeing the benefits of business blogging. Medium was designed to be a platform where anyone could read, share, and exchange ideas on a vast range of topics in the form of “stories,” or blog articles. Why Publish on Medium?

Advertising Mediums 58

Advertising Mediums Paid Search Agency Practices Ads 58

Valasys

FEBRUARY 17, 2020

The process of sharing, publishing & promoting your pieces of content is called Content Distribution. Content distribution is something that qualifies as the perfect marketing strategy, as this is how marketers can provide the pieces of content to their audience groups for consumption through various channels & media formats.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

SmartBug Media

NOVEMBER 18, 2022

She explained inbound marketing is a methodology , all about serving the right content to the right person at the right time. What Is Inbound Marketing? Inbound marketing is about drawing a prospective customer into your brand, business, or product through useful information that solves a pain point.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Valasys

NOVEMBER 20, 2019

B2B blog post ideas need to be both intriguing & informative & include an array of categories such as customer success stories, mention a popular post, disagree with popular opinion, a riff on the news & many more. In addition to the keyword-driven strategy, amalgamating case studies in the blog posts also works wonders.

B2B 45

B2B Brand Identity Branding ROMI 45

Valasys

NOVEMBER 20, 2019

B2B blog post ideas need to be both intriguing & informative & include an array of categories such as customer success stories, mention a popular post, disagree with popular opinion, a riff on the news & many more. In addition to the keyword-driven strategy, amalgamating case studies in the blog posts also works wonders.

B2B 40

B2B Brand Identity Branding ROMI 40

Hubspot

SEPTEMBER 26, 2013

An individual or group of people usually maintains a blog. A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. Business Blogging. This is short for web log or weblog. Need an example?

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Hubspot

OCTOBER 28, 2016

Some marketers have trouble generating enough leads to feed their sales team. Others generate plenty of leads, but they're not good leads , and your sales team is having trouble closing them into customers. Others just have no idea where their leads are coming from. Then, optimize those pages for leads.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Hubspot

JULY 10, 2018

More customer data can be gathered later in the campaign as leads are qualified with more product-specific offers. In the beginning, the email address-only approach guarantees a wider initial lead base. A lot has been said about the benefits of business blogging. Convert traffic to leads. Repeat business.

Paid Content 98

Paid Content Lead Ranking Lead Scoring Lead Gen 98

Webbiquity

DECEMBER 2, 2014

( leaderswest Digital Marketing Journal ). 13 Content Marketing Stats. 57% of a typical purchase decision is made before a customer even talks to a supplier. By 2020, customers will manage 85 percent of their relationship with an enterprise without interacting with a human. Target Marketing ). 7 Blogging Stats.

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100

Hubspot

NOVEMBER 11, 2016

Your website is the most important tool you have for turning prospects into customers. There are plenty of ways to increase the number of people visiting your site, but unless you convert these visitors into leads, you won't be able to ultimately get new customers. Do you have lead generation CTAs on each of your blog posts? (Do

Lead Generation 78

Lead Generation Marketing Websites Lead Scoring Lead Ranking 78

Hubspot

MARCH 10, 2016

APIs facilitate the data needed to provide solutions to customer problems. It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. 6) Blogging. An individual or group of people usually maintains a blog. 7) Business Blogging. 8) Bottom of the Funnel.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Magisto

OCTOBER 3, 2019

B2C (Business-to-customer) – An adjective to refer to a company that sells its services or products to the public. Blog – A website full of articles, commentaries, content, with a reliable content calendar. Blogs publish content regularly. That buyer should be as precise as possible. Back to top).

Paid Content 40

Paid Content Top of Funnel Work Management Marketing Management 40