Hubspot

SEPTEMBER 27, 2013

If you''re looking to spruce up your inbound marketing knowledge, or you''re hoping to take a new employee (or your boss -- cough cough) to school on inbound, this is a great resource for you. Start now with this customizable template for buyer personas. Lesson 3: Business Blogging. Blogging can be daunting.

Landing Pages 28

Landing Pages Planning Inbound Marketing High Quality Lead 28

Hubspot

NOVEMBER 7, 2012

In fact, you'll notice that we do it on this very blog. Check out how we did it in the example below, which is an excerpt from our blog post, " How to Write Stellar How-To Posts for Your Business Blog." well, education. 4) Customer Success Stories/Case Studies. 7) Product Awareness Surveys. 9) Sales Knowledge Quizzes.

Top of Funnel 28

Top of Funnel Work Management Product Marketing Management 28

Hubspot

MAY 24, 2012

By creating more offers and blog articles , you create more opportunities to rank in search engines. Well, marketers might only be blasting out promotional emails in which the content stays the same. 9) Social media & blogging generate real customers. 15) Most marketers recognize the value of blogging. Why, you ask?

Stats 28

Stats Lead Scoring Lead Ranking Planning 28

Hubspot

MAY 3, 2018

But it's important that you learn how to start a blog and write blog posts for it so that each article supports your business. So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog? What Is a Blog? Step 2: Create your blog domain.

Template 101

Template CMS Development Domain Buyer Personas 101

Leadspace

SEPTEMBER 14, 2019

You put content out into the world via your blog, social media, website, and email newsletter in order to passively generate awareness of your business. Instead of calling someone, they see a Facebook ad promoting your product or service and click over to your website. Creating a buyer persona.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

Hubspot

APRIL 30, 2018

You've probably heard how paramount blogging is to the success of your marketing. But it's important that you learn how to write a blog post correctly. So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog? Don't have buyer personas in place for your business?

Template 78

Template CMS Development Buyer Personas Lead Scoring 78

PureB2B

SEPTEMBER 11, 2016

Buyer Persona. These personas help marketers understand who they are talking to and how best to communicate with them. This can be a personal blog or a business blog that contains various types of content including commentaries, event coverage, photos, videos, and anecdotes. Business blog.

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62

PureB2B

SEPTEMBER 11, 2016

Buyer Persona/s. These personas help marketers understand who they are talking to and how best to communicate with them. This can be a personal blog or a business blog that contains various types of content including commentaries, event coverage, photos, videos, and anecdotes. Business blog.

Top of Funnel 48

Top of Funnel Cost per Lead Marketing Management AIDA 48

Biznology

APRIL 10, 2014

Utilize analytics, SEO, PPC, buyer persona, and email data. Determine who needs to be involved in the creation processes for different content types (content resources, design and development resources). What does the impact of these initiatives look like in real life?

Paid Search Agency 80

Paid Search Agency Optimization Process Work Management 80

Hubspot

SEPTEMBER 17, 2018

Many explainer videos focus on a fictional journey of the company’s core buyer persona who is struggling with a problem. This person overcomes the issue by adopting or buying the business’s solution. For example, we created the following video to promote a key (intangible) theme from the 2017 State of Inbound report.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Marketing Insider Group

OCTOBER 3, 2023

For example, what if you run a cleaning business? Blogs about hiring a cleaner will get stale and too self-promotional. Once you have your list, categorize them according to pain points or your buyer personas and create a content calendar. Can we create a better, more valuable resource?”

Lead Scoring 285

Lead Scoring Lead Ranking SEO Tips 285

Moz

MAY 6, 2019

There are thousands of blog posts being published every minute, so it’s safe to say you’re not the only resource out there competing for attention. Let’s review 10 tips that will help you start drafting a successful blueprint for your next blog post. Which keywords do your buyer personas use? Do keyword research.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

nDash

JULY 8, 2020

Your content marketing plan has to go the extra mile to map out the ways you’ll execute campaigns that promote blog posts, eBooks, white papers, and other assets. When you make your content more specific, you give yourself an opportunity to become a highly trusted resource for a valuable segment of current or potential customers.

Top of Funnel 52

Top of Funnel Effectiveness Marketing & Strategy High Quality Lead 52

Single Grain

OCTOBER 16, 2019

I know what you're thinking: What business owner has the time to build a blog from scratch? It doesn't matter if you're a one-person-band or the CEO of an international company, the thought of creating a business blog is a daunting prospect. 3 Benefits of Business Blogging. What Is Good Business Blogging?

Business Blogging 73

Business Blogging Linkbait Business Marketing Budget 73

ClearVoice

JUNE 13, 2022

Creating a successful blog takes a lot of effort. If you want that effort you invest to pay off and bring you more traffic and better marketing results, you need to focus on building a valuable resource for your community and optimizing it for search engines. What does it take to create and manage a successful blog?

Business Blogging 52

Business Blogging Paid Content Business SERP 52

Hubspot

SEPTEMBER 26, 2013

An individual or group of people usually maintains a blog. A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. Business Blogging. This is short for web log or weblog. Need an example? No-Follow Link.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Hubspot

DECEMBER 29, 2014

If you can answer these questions with some clarity and then collate them into one defining statement, you create a powerful anchor for all future blogging (and marketing) decisions. 2) Buyer Personas. Once you can answer that question in detail, you''ll be able to write blog posts that are better tailored to their interests.

Marketing & Strategy 28

Marketing & Strategy Keywords Buyer Personas Template 28

Hubspot

DECEMBER 28, 2012

This email is used to describe and promote a particular marketing offer -- one single offer -- with a call-to-action that links to a targeted landing page made for that specific offer. Do you maintain a business blog for your company (hint: you should !)? This is one you probably already know and love. and the list goes on.

Template 28

Template Email Marketing Co-Registration Planning 28

Marketing Insider Group

JULY 1, 2020

It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers. Content marketing isn’t just a business blog. Content goes far beyond blog posts.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Hubspot

JANUARY 13, 2014

Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. This means that promotional posts should be subtle and rare. Buyer Persona. It even includes a template you can use to guide you through building your own personas.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Hubspot

JULY 31, 2019

You should know where and how you’re going to publish and promote your content before you put the proverbial pen to paper — otherwise, your time and resources could go to waste. Content distribution channels are the channels through which you share and promote the content you create. Where should I publish my content , you ask?

Distribution 101

Distribution Paid Content Content Custom Publishing 101

Single Grain

SEPTEMBER 11, 2019

There’s a big difference between a business blog that’s chock-full of lackluster, uninformative posts and one that’s bursting at the seams with the type of high-value content that naturally draws in readers. As it relates to business blogging, pillar content can also be defined as a series of posts that represent your site’s best work.

Paid Content 111

Paid Content Top of Funnel Lead Scoring Lead Ranking 111

Hubspot

NOVEMBER 19, 2020

Planning starts with a well-documented blog strategy, which you can dive into in our Business Blogging Course. It's important to learn what works well for your buyer persona , but you can use these guidelines as a starting point. 55% of bloggers see results from blog posts with 2,000 words or more.

Blogger 101

Blogger Work Management Marketing Management Statistics 101

ClearVoice

APRIL 2, 2021

Evergreen content works daily, across all campaigns and promotions, as a support system to showcase knowledge about your industry, products and services. Evergreen content works daily, across all campaigns and promotions, as a support system to showcase knowledge about your industry, products and services.

Top of Funnel 103

Top of Funnel Content Work Management Lead Ranking 103

Hubspot

SEPTEMBER 24, 2019

But Facebook lets you create and leverage custom tabs -- which are basically like landing pages within your Facebook Page, or calls-to-action where you can feature anything from case studies to marketing offers to other promotions you're running. Read this blog post for further instructions.).

Paid Content 78

Paid Content Facebook Tips Work Management 78

Hubspot

MARCH 10, 2016

Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. 6) Blogging. An individual or group of people usually maintains a blog. 10) Buyer Persona.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

FEBRUARY 11, 2013

Don't give away anything to them that's form-free , like a helpful blog post or an answer to their burning question. Business Blogging. 11) Make your business blog all about promoting your products/services. Your business blog should be all about how awesome your business' products and services are.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28