Hubspot

MARCH 21, 2012

A blog bundle -- a compilation of your best blog posts around a given topic -- is a great way to resurface your best blog content and simultaneously create a new lead-gen offer. Select a theme around which to structure the blog bundle, preferably around a topic that aligns with leads that convert at a high rate.

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

Outbrain

MAY 27, 2020

This no-bs media buying expert is as good as he is passionate — and if you’ve ever attended any of his Geek Out events or Affiliate World sessions, you’ll have seen how very passionate he is, especially when it comes to Digital Marketing. Hybrid your e-comm and lead gen offers. James Van Elswyk — where to begin?

Video Marketing 49

Video Marketing Burn Rate Cross-Selling Lead Gen 49

Hubspot

JUNE 30, 2014

2) Treat lead-gen tweets differently. Awesome tweets for lead gen: Short, clear CTA, one link, and interesting copy. 3) Keep hashtags to a minimum in lead-gen tweets. 4) Don''t assume that lead-gen tweets need to be boring. socialmedia | Lead gen tweets do not have to be boring!

Twitter 28

Twitter Sales Qualified Leads Allocation Tips 28

Outbrain

JUNE 10, 2020

Immense rates, unpredictable algorithm shifts, deceptive targeting practices. Facebook burned James. It’s not good as a Media Buyer — even on Facebook — just to just throw something up there and hope for the best as opposed to making calculated decisions. Oversee eCommerce offers only, given the uncertainties of Lead Gen offers.

Video Marketing 49

Video Marketing Mobile Advertising Burn Rate Traffic 49

Outbrain

MAY 27, 2020

This no-bs media buying expert is as good as he is passionate — and if you’ve ever attended any of his Geek Out events or Affiliate World sessions, you’ll have seen how very passionate he is, especially when it comes to Digital Marketing. Hybrid your e-comm and lead gen offers. James Van Elswyk — where to begin?

Video Marketing 26

Video Marketing Burn Rate Cross-Selling Lead Gen 26

Directive Agency

JULY 7, 2017

Because when it comes to B2B demand and lead generation, content is one of (if not the) hardest to track and correlate. Yes, you want to maximize the visibility of your brand, but you don’t want to burn money doing so. Which is bound to generate a high bounce rate. Each has a different purpose, from lead gen to demand gen.

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

Marketing Insider Group

AUGUST 12, 2010

We discussed the great lead quality vs. lead quantity debate. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Those that are have a big head start. Augmented Reality For B2B Marketing in 2011?"

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

OCTOBER 12, 2010

Related Posts: 7 Tips For Successful Lead Follow-up 11 Reasons Why Outbound Telemarketing Programs Fail 5 Sales Closing Techniques What Is Marketing Acceleration? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Hubspot

DECEMBER 30, 2011

As a marketer, you're all too familiar with the infamous lead gen goal. It haunts your day-to-day work, and it keeps you up at night as visions of lead-capture forms dance in your head (it's still the holidays, right?). 10 Reasons You're Failing to Achieve Your Lead Gen Goals.

Sales Qualified Leads 28

Sales Qualified Leads Paid Search Agency Lead Scoring Lead Ranking 28

Zoominfo

APRIL 23, 2020

We’re talking high bounce rates , irrelevant messaging, and time wasted calling wrong numbers or contacts who no longer work with the company. A proven method of ruining bounce-rate KPIs is getting blacklisted , and earning notoriety as a sender of irrelevant SPAM. Burned by Churn. Turn Events into a Lead-Gen Opportunity.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

SalesIntel

MAY 27, 2024

In fact, doing that is a surefire way to burn yourself out by making countless dials and hearing some “colorful” rejections. A well-defined prospect list serves as the cornerstone of your outreach efforts, guiding you toward the most promising leads and maximizing your chances of closing deals. That’s where a prospect list comes in.

Ideal Customer Profiles 52

Ideal Customer Profiles Opt-out Privacy Outreach 52

Salesforce Marketing Cloud

FEBRUARY 8, 2024

Generate leads Now that you know your target audience, it’s time to start searching for them. If you have an in-house lead gen team, you can work with them to gather contact information for potential leads. If not, you can purchase lead lists from a database company.

BANT 52

BANT Marketing & Strategy Tips Paid Search Agency 52

Hubspot

DECEMBER 29, 2011

3) I resolve to take advantage of my business blog as a lead gen tool by writing tons more awesome, educational posts. In other words, CTAs point traffic to your offers and help you generate leads. 5) I resolve to build stronger relationships with my prospects by engaging with them more in social media.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

DiscoverOrg

MAY 7, 2019

We’re talking high bounce rates, irrelevant messaging, and time wasted calling wrong numbers or contacts who no longer work with the company. A proven method of ruining bounce-rate KPIs is getting blacklisted, and earning notoriety as a sender of irrelevant SPAM. Burned by churn. Turn events into a lead-gen opportunity.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

nDash

JULY 16, 2020

You just keep creating blog posts to support monthly or quarterly gated content initiatives and hoping you hit your lead gen numbers. And they’ve been burned enough times by “premium content” that wasn’t so premium to be wary of filling out more forms. Struggling with social media strategy? But times are changing.

Top of Funnel 52

Top of Funnel Lead Gen Sales Qualified Leads Lead Scoring 52

Single Grain

NOVEMBER 17, 2020

It’s easy to burn a lot of money quickly if you A) aren’t a good candidate for the service or B) you don’t know how to use it effectively. Which of your content assets have the highest opt-in rates? Which of your email messages have the highest open rates? Simple “If-Then” Lead-Gen Form Ad. Cost per lead.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. To me it involves things like time, money, utilization rates, and (most importantly) contact generation.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

JANUARY 14, 2015

So I left to join the guy who originally hired me at L90 -- did I mention he was a fraternity brother of mine in school? -- when he started Resolution Media, a pioneering search marketing agency that we eventually sold to Omnicom. 2) Always negotiate your hotel room rate. ;)". 17) Mike Schneider , VP Marketing at Skyhook Wireless.

Work Management 28

Work Management Paid Content Marketing Management Paid Search Agency 28

Unbounce

JUNE 12, 2023

We have a terrible attention span when we’re on our phones: we spend less time on sites than when we’re on desktop , and bounce rates are way higher. If you’re using a lead gen form, keep the number of fields to a minimum and make sure visitors can autofill. Social media is a big driver for ecommerce. Keep things light.

Landing Pages 52

Landing Pages Examples Mobile Marketing Lead Ranking 52

Hubspot

AUGUST 5, 2019

Although Facebook is one of the older social media networks, it's still a thriving platform for businesses who want to boost brand awareness. Since they'd mainly used traditional customer outreach strategies in the past, they wanted to experiment with more ways of reaching audiences on social media. With over 2.38

Case Studies 78

Case Studies Case Study Paid Content Studies 78

B2B Digital Marketer

MARCH 25, 2021

Um, so if you’re burning clock in things that you don’t need to burn clock on, um, you’re, you’re, you’re killing yourself. So I have a computer science usability theory and search engine design background worked at a lead gen focused company. Um, I can only automate the tasks around you.

Process 59

Process Marketing Budget Marketing AI Effectiveness 59

Walker Sands

MAY 8, 2019

The case for ungated content can be further backed up by looking at click-through-rates, with Bizible finding that their gated content had a 55% lower CTR when compared to their ungated content. Try making your 25-page research report memorable by turning it into 25 unique social media posts. Of course, every audience is different.

Top of Funnel 40

Top of Funnel B2B Marketing Sales Qualified Leads Work Management 40

Hubspot

JUNE 2, 2015

While the featured entrepreneurs can certainly be happy about the exposure, many of them actually struggle to prepare their businesses on the back-end for the huge increases in traffic, social media mentions, and sales. It's really easy to burn a week on planning a project out," Lean Labs' Barber told me. "So Barber says 1.5

Traffic 28

Traffic Marketing Websites Effectiveness Paid Search Agency 28

Valasys

APRIL 4, 2023

Or you might think of it like reaching out to someone you admire on social media – you’re not being pushy, but instead, you’re introducing yourself and making a connection. Are you looking for a way to streamline your outbound lead generation process and maximize your productivity? Sound too good to be true?

Lead Generation 52

Lead Generation Sales Management Marketing Automation Services Sales Qualified Leads 52