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IBM’s Watson Engages Customers with Youtility

Convince & Convert

Our own Jay Baer was the host of this 3-day event, during which many exciting case studies and announcements where shared by companies leading the charge for smarter marketing. Digest and understand natural language (“how can a house burn up while burning down?”). How Watson Works. Great customer service.

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Cyber Security Benchmarks: Are You Paying Too Much For Your MQLs?

Envy

Demand for cyber security solutions keeps growing, but the number of cyber security companies is continually increasing, creating a highly competitive market. When it comes to marketing, cyber security companies face an uphill climb to stand out. So we made it our mission to get marketers the answers to their burning questions.

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Directive Launches First Comprehensive Database for Search Marketing

Directive Agency

Pulse organizes data from 25,000+ companies across 50+ industries and 800+ sub-industries. The platform enriches this data with valuable search marketing KPIs such as domain rating, keywords, traffic value, estimated ad spend, and more. Directive is a leader in SEO, PPC, CRO, content marketing, social media, and digital PR.

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How to use social listening tools for business-wide success

Sprout Social

Once you’re ready to start using the tool itself, surface answers to your most burning sales questions and desires with a combination of help-specific, transactional and industry terms in your queries. If your company wants to go the extra mile, consider training individual sales representatives on listening.

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How to Build a SaaS Marketing Budget – Business Benchmarks & Breakdowns

accelerate agency

Every company in the SaaS field will have a different way of calculating theirs, and they’ll all arrive at different figures in the end. How much do SaaS companies spend on marketing? For instance, B2C companies often spend more than B2Bs. SaaS companies generally have more to spend by the very nature of their business model.

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How to Build a SaaS Marketing Budget – Business Benchmarks & Breakdowns

accelerate agency

Every company in the SaaS field will have a different way of calculating theirs, and they’ll all arrive at different figures in the end. How much do SaaS companies spend on marketing? For instance, B2C companies often spend more than B2Bs. SaaS companies generally have more to spend by the very nature of their business model.

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Influencer marketing should not be about collecting influencers

Biznology

And you don’t need to burn out all your frequent flier miles to become chummy chums with influencers, either, you just need to make the logical leap of faith that there are real people deserving love, attention, and respect. That’s why it’s easier to be a PR specialist than it is a generalist. Now’s your turn.

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