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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Rebekah Radice Helping busy business owners get more customers, grow their company, and make more money.

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Why HealthTech CMOs Lose Their Jobs

Golden Spiral

Korn Ferry , a global organizational consulting firm, reports that in 2016, CEOs stayed in their positions for eight years; now only 6.9. Kat McDavitt has felt this disconnect both as a CMO and as a consultant to dozens of leadership teams: “C-Suites are not educated on the power and nuance of marketing. CEO tenure has shrunk, too.

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30 Consulting Buzzwords that Work (and Don't Work) in Conversation

Hubspot

In my experience as a marketing consultant, good buzzwords are widely understood, not cliche, and propel the conversation forward. After “consulting” some of the best consultants in the industry, I’ve created a list of which buzzwords/phrases can make you look like an expert and which ones you should avoid.

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A/B Testing on Shopify: Top Challenges & How to Overcome Them

Convert

But despite a large amount of literature available, many e-commerce businesses still get it wrong. But if your methodology doesn’t include a testing strategy that requires you to iterate in almost real-time, this results in poorly designed tests that don’t account for the business problem or solve the user’s burning issues.

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Marketer of The Month Podcast- EPISODE 106: New Zealand’s Biggest Spammer – Alex Mackrill Reveals All His Secrets About Inbound and Email Marketing

Outgrow

So in your experience, what are some common mistakes that businesses make with their content marketing or email marketing strategy? Saksham Sharda: And so what about businesses that are just starting? How do you approach inbound marketing for such businesses? But right now, we still have that advantage.

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Get Your Experimentation Team Up to Speed: Tips From 3 Experimentation Pros

Convert

If you’re just starting out, Alex Birkett suggests a smooth way to glide into the groove: When you’re starting your experimentation program, work with an agency or consultant. Cross-functional squads are hard to beat no matter the size of the program or business. NOT the tool. Alex Birkett, Omniscient Digital.

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The Time-Crunched Marketer's Guide to Creating Lead-Gen Offers

Hubspot

Use these shortcuts to create new offer content, quickly build a new landing page (following these landing page best practices , of course), and start generating more qualified leads for your business! Select a theme around which to structure the blog bundle, preferably around a topic that aligns with leads that convert at a high rate.