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Industrial Marketing Today
MARCH 12, 2012
Social media usage by industrial companies has received some coverage lately. I’ve read two different survey studies about how companies within the industrial sector use or plan to use social media. Blogging is a proven social media channel and yet, industrial companies seem to severely under utilize this proven social media tactic.
Industrial Marketing Today
OCTOBER 20, 2011
Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. However, blogging is labor-intensive and creating a constant flow of new content has proven to be a hurdle for manufacturers and industrial companies. What about good ol’ community forums? See chart).
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Industrial Marketing Today
JULY 29, 2009
Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. Take a look at this video and decide for yourself.
Industrial Marketing Today
AUGUST 16, 2011
Social media still remains a mystery to many manufacturers and industrial companies even though there is an abundance of evidence of its success in general B2B marketing. I’ve read a few articles and blog posts about how some manufacturers are using Twitter, LinkedIn and Facebook to listen, engage and market to their customers.
Industrial Marketing Today
JUNE 29, 2010
Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. Branding is an expense item like the rest of marketing. Definitely not.”
Industrial Marketing Today
APRIL 28, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.
Industrial Marketing Today
JANUARY 10, 2011
Even though social media (Facebook, Twitter and LinkedIn) adoption is lower among industrial marketers, YouTube usage by manufacturers (50%) is higher than other B2B marketers (38%). According to the same report, 82% of B2B manufacturing respondents indicated that they rely on content marketing to build brand awareness.
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