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The Effective Marketer
JUNE 7, 2012
Every company wants high leads volume – but not prioritizing those opportunities can leave sales wasting time on leads that will never buy, while the best prospects fall through the cracks. To measure fit, she recommends using questions that help decide if the potential buyer is a match the company and its products.
The Effective Marketer
FEBRUARY 29, 2012
If you are already a content marketing convert and understand the importance of embracing content publishing as a core component of your marketing strategy, you may be wondering how well you are doing in comparison to other companies. Jog : your company is seriously committed to content marketing and has a clear strategy.
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The Effective Marketer
MARCH 22, 2012
Create demand while we sleep (build a “perpetual demand engine”). Best Practice B2B Company Rates: Inquiries to MQL: 9.3%. Best practice companies, on the other hand, will typically close 14 deals out of 1,000 inquiries. How do you get to be a “best practice” company and increase your efficiency?
The Effective Marketer
JANUARY 17, 2012
ProbBlogger was started by Darren Rowse, who wrote the most popular of the ProBlogger products, 31 Days to Build a Better Blog. As so many successful bloggers will admit, making money from blogging truly is like building a house, and there are foundational elements and then others that you build on top of them.
The Effective Marketer
JULY 7, 2011
Who would have thought that General Electric (GE), one of the most admired companies in the world didn’t have a substantial marketing organization up until recently. Building products that sell themselves is a neat idea and had worked well for GE for years. Marketing as a Function. The Integrator.
The Effective Marketer
MAY 10, 2010
More recently even Twitter mascots have been showing up as a company’s public face. The company reported $9.7 They are one of the most powerful marketing tools a company can use to build a strong brand, if they are designed and deployed the right way. That’s what makes them memorable.
The Effective Marketer
APRIL 3, 2012
In the B2B world this is a lost opportunity, because you could be sending quality content with your invoice (or on the invoice itself) that might get the customer’s attention and continue building trust. Show off your company’s personality, who works there, put a face behind the communication customers usually receive from you.
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