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The Effective Marketer
MARCH 13, 2012
The most important content to present on the initial launch of a business site is the overview. For instance, consider a restaurant supply business. Second Phase: Build out Product Group pages with more detail on Furniture, Bar Supplies, Kitchen Supplies, etc. Go from General to Specific over Time. Key Takeaways.
The Effective Marketer
JANUARY 17, 2012
ProbBlogger was started by Darren Rowse, who wrote the most popular of the ProBlogger products, 31 Days to Build a Better Blog. We spend so much time creating great content that sits and earns nothing because we do not understand basic, but still largely misunderstood business practices. Blogging well is a feat all on its own.
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The Effective Marketer
JULY 7, 2011
In “ Unleashing the Power of Marketing “, Harvard Business Review tells us an interesting tale of how GE transformed its marketing operations and gives us an interesting framework for applying to other businesses. Building products that sell themselves is a neat idea and had worked well for GE for years.
The Effective Marketer
FEBRUARY 29, 2012
Run : companies at this stage have production and creative as full, standalone business unit, and your company is creating content that is sold and licensed based on its standalone merit. There is also a concerted effort to connect content development with all parts of the organization’s communication teams. Educate and Train.
The Effective Marketer
JUNE 21, 2009
Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. Veredict: If you are new to social networks, community building, etc.
The Effective Marketer
APRIL 16, 2012
In a recent Harvard Business Review article “ The New Science of Viral Ads” , assistant professor Thales Teixeira from HBS outlines the ingredients you will need: 1. Build an emotional roller coaster: people are most likely to keep watching if they experience emotional ups and downs.
The Effective Marketer
MAY 3, 2012
Relying on automated feeds to push content rather than building genuine social media connections. It should be as easy as possible for readers to find relevant content on a business site or blog. Shortcuts to avoid include things such as –. Trying to pass off lame, rehashed content as something new and relevant.
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