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Can’t Afford Artificial Intelligence for Your Small Business? Think Again.

Biznology

And so is the ability to better target social media ads enabling lower pay-per-click budgets using auto-generated posts. . So, what’s a small business to do if their budgets are far lower? Salesforce.com the world’s #1 CRM platform has plans starting at just $25 per month. The email newsletter you’ve been doing every month?

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Terminus Offers Targeted Display Ads for B2B

Customer Experience Matrix

For many smaller companies, a suite like Adobe, Oracle , IBM , Salesforce.com , SAS , or Teradata isn’t an option and would be overkill if it were. The system automatically monitors response and optimizes its bids to get the best results within a company’s campaign budget. And Lenovo uses just only two of Adobe’s eight solutions.

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Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences

Customer Experience Matrix

They then choose which personas get which messages, set a budget and timeframe for each channel, and let Mariana execute the campaign. Mariana has prebuilt integrations with Twitter, Facebook, Salesforce.com CRM, Pardot, Eloqua, and Marketo. Pricing for Mariana is based on the number of campaign responses.

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Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

ViewPoint

Curious about how long each has been a public company, I checked on the years in which their stocks were offered: Salesforce.com – 2004; SuccessFactors – 2007; and NetSuite – 2007. Competitors may have greater name recognition, larger budgets and more offerings. Customer needs can shift quickly.

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MindMatrix Adds Sales Support to Marketing Automation

Customer Experience Matrix

These include landing pages and forms for lead capture; email and postal mail; lead scoring on attributes and behaviors; branching multi-step campaigns; and bi-directional synchronization with Salesforce.com, Microsoft Dynamics, Outlook, and SugarCRM. Integrations with ACT! And Saleslogix are under development.

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Low Cost Systems for Demand Generation

Customer Experience Matrix

But there are plenty of other options, particularly for marketers with limited budgets. Here are some alternatives that will come in at or below Marketo’s published starting price of $2,400 per month (or $1,500 for their “Lite” version). (To Pricing for a full-featured system was $597 per month—quite a bargain. Just kidding.or

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Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond

Customer Experience Matrix

These now extend beyond display ads to social media advertising through Facebook and LinkedIn, Web site personalization through Adobe, Web analytics through Google Analytics and Adobe, and integration with Salesforce.com CRM, BlueKai DMP, and Eloqua marketing automation. Other partners will be added over time.