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Genoo Aims to Shake Up Marketing Automation Market


Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. The company’s new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites.

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Pricing is based on the number of contacts and messages sent; it starts at $500 per month for corporate users with up to 10,000 contacts. Although this approach is popular, there are others.

Kwanzoo Builds Content for Cross-Channel Marketing

Customer Experience Matrix

These capabilities make Kwanzoo substantially more versatile than a conventional marketing automation system, which would rely on campaign flows or manually-embedded links to manage the page sequence and could only deploy on emails or microsites generated by the marketing automation system itself. Data captured by Kwanzoo can be directly posted to Eloqua , Marketo , Constant Contact and Pricing is based on number of impressions and starts as low as $499 per month to put Kwanzoo units on Web pages. Here’s the story. True enough.

My List of Demand Generation Vendors, and Who They Sell To

Customer Experience Matrix

The systems have very low starting prices tailored to low volumes. Most offer a CRM option (typically priced at $10 to $20 per seat per month) for companies who don't want to pay for Note: I've put Genoo and NurtureHQ into this category based on their price and what I can tell from the Web sites. Prices are a little lower than for products in the Small/Mid Size category, but the difference isn't usually that large. Pricing tends to be higher and more complicated, allowing buyers to pay for specific components as needed. Here it is.

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing, Microsoft Dynamics CRM), so why do I need marketing automation ”? Pricing. Forms Registration forms can be placed on landing pages, microsites, and the corporate website. Typically, CRM vendors do not provide social functionality, though has made a big push in this area with their acquisitions of Radian6 and Buddy Media. Business Goal.

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Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

Small digression: most business marketing systems are designed around data from a sales automation system such as This starts with the core functions of any business marketing system: outbound and multi-step email campaigns, landing pages, Web behavior tracking , lead scoring, integration, reporting and content management. Users can build HTML emails, Web pages and multi-page microsites. Salespeole working with can see a list of their leads with priority ratings. You know who you are. Good stuff.

Market2Lead Offers Enterprise-Strength Demand Generation System

Customer Experience Matrix

Nearly all demand management systems have built-in email engines and Web servers for forms and microsites. Sales force contacts are, of course, captured through two-way integration and other sales automation systems. Market2Lead offers several configurations of the system with different prices and capabilities. Pricing depends on the version, database size and transaction volume and ranges from $60,000 to $100,000 for a mid-market solution. This lets the system include capabilities that large installations need and other systems may have skipped.