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| | WEBBIQUITY
FEBRUARY 14, 2010 Genoo Aims to Shake Up Marketing Automation Market
Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. The company’s new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com. downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites.
| | MARKETING INTERACTIONS
SEPTEMBER 21, 2009 Genoo Puts Microsite Marketing Automation on the Map
Genoo has lead scoring, email marketing, salesforce.com integration, lead profiles, landing pages segmentation tools and auto responders, like many other marketing automation SAAS providers, but let's get to the uber cool stuff. There are a couple of things that set Genoo apart: Microsites: Being able to manage your online marketing content in real time is critical for B2B marketers. Genoo gives you the microsite and content management tools to make this happen. But your microsite is no longer just a marketing silo. Yes, for business users. VP of Marketing.
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| | CUSTOMER EXPERIENCE MATRIX
DECEMBER 2, 2010 HubSpot Expands Its Services But Stays Focused on Small Business
The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. In terms of features, HubSpot still offers unmatched search engine optimization and only Genoo shares its ability to host a complete Web site (as opposed to just landing pages and microsites). One distinct disadvantage is that most small business marketing automation systems offer their own low-cost alternative to Salesforce.com, while HubSpot does not. But I wouldn’t be surprised if they changed their minds.
| | CUSTOMER EXPERIENCE MATRIX
MARCH 25, 2012 Kwanzoo Builds Content for Cross-Channel Marketing
These capabilities make Kwanzoo substantially more versatile than a conventional marketing automation system, which would rely on campaign flows or manually-embedded links to manage the page sequence and could only deploy on emails or microsites generated by the marketing automation system itself. Data captured by Kwanzoo can be directly posted to Eloqua , Marketo , Constant Contact and Salesforce.com. Pricing is based on number of impressions and starts as low as $499 per month to put Kwanzoo units on Web pages. Here’s the story. True enough.
| | CUSTOMER EXPERIENCE MATRIX
NOVEMBER 18, 2009 My List of Demand Generation Vendors, and Who They Sell To
The systems have very low starting prices tailored to low volumes. Most offer a CRM option (typically priced at $10 to $20 per seat per month) for companies who don't want to pay for Salesforce.com. Note: I've put Genoo and NurtureHQ into this category based on their price and what I can tell from the Web sites. Prices are a little lower than for products in the Small/Mid Size category, but the difference isn't usually that large. Pricing tends to be higher and more complicated, allowing buyers to pay for specific components as needed. Here it is.
| | MODERN B2B MARKETING
NOVEMBER 15, 2012 Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Pricing. Forms Registration forms can be placed on landing pages, microsites, and the corporate website. Typically, CRM vendors do not provide social functionality, though salesforce.com has made a big push in this area with their acquisitions of Radian6 and Buddy Media. Business Goal.
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- Genoo Offers Web Marketing for Small Business
Genoo offers a small-business-oriented Web marketing system at a small-business-friendly price
of $199 per month. m somewhat grandly labeling it a “Web marketing system” rather than “demand generation” because its microsite
could replace a small company’s primary Web site. Let’s start with the microsites
. Genoo offers bidirectional synchronization with Salesforce.com
, although only a handful of the company's 32 current clients actually use it. These features are all included in Genoo’s base price
of $199 per month, regardless of file size or Web activity. MORE >>
CUSTOMER EXPERIENCE MATRIX Aprimo Marketing Studio Supports Sophisticated Business Marketers
| SUNDAY, JANUARY 31, 2010
Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com.
This starts with the core functions of any business marketing system: outbound and multi-step email campaigns, landing pages, Web behavior tracking , lead scoring, Salesforce.com
integration, reporting and content management. Users can build HTML emails, Web pages and multi-page microsites
. Salespeole working with Salesforce.com
can see a list of their leads with priority ratings. You know who you are. Good stuff. MORE >>
WEBMARKETCENTRAL Genoo Aims to Shake Up Marketing Automation Space
| MONDAY, SEPTEMBER 21, 2009
Marketing automation / demand generation software enables marketers to build microsites
and use content marketing to capture leads and nurture them through the buying process. The company's new marketing automation platform enables users to create complete websites as well as microsites
and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com.
downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites
. MORE >>
CUSTOMER EXPERIENCE MATRIX Market2Lead Offers Enterprise-Strength Demand Generation System
| WEDNESDAY, JUNE 18, 2008
Nearly all demand management systems have built-in email engines and Web servers for forms and microsites
. Sales force contacts are, of course, captured through two-way integration Salesforce.com
and other sales automation systems. Market2Lead offers several configurations of the system with different prices
and capabilities. Pricing
depends on the version, database size and transaction volume and ranges from $60,000 to $100,000 for a mid-market solution. This lets the system include capabilities that large installations need and other systems may have skipped. MORE >>
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