ClearVoice

JANUARY 26, 2024

Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Also, while datasheets are essential, they don’t create differentiation if your value proposition is similar to competitors’. Engineers get bombarded with product-focused marketing.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Business Brainz

JULY 11, 2021

Be it an inbound marketing strategy or an ABM strategy, insight is the bedrock to scaling any marketing program. B2B marketers and ABM practitioners rely heavily on authentic and relevant insight to scale their ongoing ABM programs. Let’s dive into how insight helps to fuel ABM programs: Personalization at scale.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

Lead Forensics

APRIL 2, 2024

This blog equips you with 50 common sales objections, categorized for easy reference, along with effective responses to turn those objections into stepping stones towards closing the deal. Objections: Price & Budget 1. ”There’s no money in the budget this year.” “We need to use this budget elsewhere.”

Effectiveness 52

Effectiveness Work Management RFP Case Studies 52

Parse.ly

DECEMBER 21, 2020

Return on investment (ROI) from content marketing efforts is notoriously difficult for marketers to measure and track. If you fail to track one of those micro conversions, you won’t know the true ROI of your content efforts. What is content marketing ROI? The problem with Calculating ROI In Google Analytics.

Multi-Touch Attribution 52

Multi-Touch Attribution ROI Marketing Analytics Tools Top of Funnel 52

The Marketing Blender

MARCH 22, 2024

Understanding B2B Digital Marketing Strategies Unlike B2C marketing, which focuses on reaching individual consumers who can often make an immediate decision, B2B marketing typically involves multiple decision makers, longer sales cycles, and higher price points. Your CRM reporting tools are gold for helping you make informed decisions.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

The ROI Guy

APRIL 18, 2013

A significant 43% of B2B companies indicate that sales cycles have lengthened over the past three years, this according to a recent survey of 243 solution providers by B2B Magazine. Confirming lengthening B2B sales cycles, SiriusDecisions indicates that durations have increased an average of 22% over a similar period.

Sales Cycle 40

Sales Cycle Marketing Proposals Budget Programs B2B Sales 40

The ROI Guy

FEBRUARY 8, 2017

If you are in tech, Accenture reports an even more significant 70% of revenue now comes from the typical channel program, with this expected to grow to 80% or more over the next 12 months. Often, you have to invest more in time, market development funds, content, tools and training than the other guys.

Enterprise Management 40

Enterprise Management Advertising Channels ROI Work Management 40

Lead Forensics

APRIL 2, 2024

This blog equips you with 50 common sales objections, categorized for easy reference, along with effective responses to turn those objections into stepping stones towards closing the deal. Objections: Price & Budget 1. ”There’s no money in the budget this year.” “We need to use this budget elsewhere.”

Effectiveness 40

Effectiveness Work Management RFP Case Studies 40

Only B2B

FEBRUARY 21, 2024

We’re entering a new era where personalization reigns supreme and the key to unlocking its potential lies in a powerful tool: intent data Think of B2B intent data as the secret sauce that unlocks a deeper understanding of your prospects. Remember, it’s a powerful tool that needs to be wielded strategically. Forget them!

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Tiecas

JANUARY 27, 2024

Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. You create meaningful differentiations by highlighting and showcasing your in-house expertise. Engagement Time, etc.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Scoop.it

MARCH 2, 2023

Content helps your audience at every stage of their buying journey—from discovering you to moving forward in the sales cycle to becoming a loyal customer. This helps in increased sales in the long run. Not only this, but on average, email drives an ROI of $36 for every $1 spent, which is higher than any other channel.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Hinge Marketing

MAY 23, 2019

Marketers must be as effective and efficient as possible with the resources, time, and budget that they have. The Alterra Group reports that ABM shows a higher ROI than other marketing activities. ITSMA takes it further noting 87% of marketers that measure ROI say ABM outperforms every other marketing investment. See Figure 2.).

Account Based Marketing 114

Account Based Marketing ABM Marketing & Strategy Webinar Metrics 114

Vidyard

OCTOBER 28, 2022

Overcoming Budget-Related Sales Objections 3.1 No Budget 3.4 “I There’s No ROI 4. Handling Resourcing-Related Sales Objections 4.1 “We The Best Sales Video Email Tool Record and send sales videos for free. I’ll Call You 2.14 “I’m Heading Out on Vacation” 2.15 “Can We Reschedule?”

Ideal Customer Profiles 125

Ideal Customer Profiles Cold Calling Advertising Benchmark Budget Programs 125

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

6sense

DECEMBER 10, 2021

4 best lead qualification tools. There are lots of ways to achieve it – from frameworks to software tools. Focusing on the right audience is crucial because time and budget are limited. For example, they have used software demos or submitted an email address for a newsletter and continue to engage with it.

Lead Qualification 62

Lead Qualification Lead Ranking Work Management Marketing Management 62

Zoominfo

AUGUST 18, 2021

Our research has shown how much sales calls have changed in the last year. Longer sales cycles. Differentiating your product early through your pricing points is, therefore, an approach with a high likelihood of payoff. Bringing them into the cycle when a customer is still just a prospect can have pronounced benefits.

Rules 130

Rules Sales Qualified Leads Lead Scoring Lead Ranking 130

PureB2B

MARCH 20, 2017

It means to “close the loop” between data collected from marketing analytics software and customer relationship management (CRM) systems or sales teams. You can create charts and graphs to visually illustrate your ROI for every penny spent. Allocate Your Marketing Budget More Effectively. So how does it work? Do the math.

Allocation 74

Allocation Marketing Budget Top of Funnel Work Management 74

PureB2B

MARCH 20, 2017

It means to “close the loop” between data collected from marketing analytics software and customer relationship management (CRM) systems or sales teams. You can create charts and graphs to visually illustrate your ROI for every penny spent. Allocate Your Marketing Budget More Effectively. So how does it work? Do the math.

Allocation 62

Allocation Marketing Budget Top of Funnel Work Management 62

Vidyard

NOVEMBER 13, 2019

S&P Global is creating high-impact videos to support social causes and their corporate social responsibility programs. The Zycus marketing team has deployed a comprehensive video program to support all facets of marketing and sales, resulting in a 6.6x And Selling Delco, Delaware County’s No. Winner: Zycus.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

The ROI Guy

JANUARY 25, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

Zoominfo

AUGUST 18, 2021

Our research has shown how much sales calls have changed in the last year. Longer sales cycles. Differentiating your product early through your pricing points is, therefore, an approach with a high likelihood of payoff. Bringing them into the cycle when a customer is still just a prospect can have pronounced benefits.

Rules 100

Rules Sales Qualified Leads Lead Scoring Lead Ranking 100

Directive Agency

MAY 20, 2020

Brands face different obstacles and have various sizes of teams and budget ranges. For example, if you are a log management software company, your TAM is any business that digests data. Determine your TAM by using tools such as LinkedIn Sales Navigator and LeadIQ. Let’s use “review management software” as our example.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

accelerate agency

APRIL 12, 2023

You’re not selling software as a one-off purchase but rather with an all-in ongoing service model. Overall, companies spend 58% of their marketing budgets on digital marketing—but that rises to 89% for businesses that sell entirely online. This is where a referral program with smart incentives or rewards enters the picture.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

The ROI Guy

MARCH 20, 2013

At the same time it has become more important to engage and justify your solutions much earlier, your Sales team is being invited later and later into the decision making process – after some 60% of the cycle has already been complete.

ROI 40

ROI Process Peer-to-peer Best Practices 40

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . With so many tools out there, marketers are now able to measure anything. . . Common tool used: Google Analytics . . . #2:

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Vidyard

NOVEMBER 13, 2019

Winner: NetMotion Software Runners-Up: Uberflip, Genesys Honorable Mentions: Confirmit, SmartBug Media “ Skyping in Space ” by NetMotion Software is the ultimate example of show don’t tell storytelling by a B2B brand. And Selling Delco, Delaware County’s No. return on their video investment.

Video Marketing 65

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 65

Rollworks

MAY 29, 2019

If you’re still on the fence about implementing ABM, briefly consider the following statistics : 87% of marketers agree that ABM delivers a better ROI than other marketing activities. ABM improves customer lifetime value (80%), win rates (86%), and delivers higher ROI (76%). synced with your sales cycle.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Tactics 40

SalesIntel

FEBRUARY 10, 2022

Defining your ideal client profile ensures companies or brands can understand the clients’ decision-making process, the sources they use for the recommendation, how they look for a service provider or partner, and the average sales cycle. Monthly tech expense/budget. So, there is no chance of missing out on the sales. .

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling B2B Sales Paid Search Agency 52

SalesIntel

FEBRUARY 10, 2022

Defining your ideal client profile ensures companies or brands can understand the clients’ decision-making process, the sources they use for the recommendation, how they look for a service provider or partner, and the average sales cycle. Monthly tech expense/budget. So, there is no chance of missing out on the sales. .

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling B2B Sales Paid Search Agency 52

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Advantage Microsoft, but not by much. Advantage Microsoft.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

MAY 18, 2017

Back in the day, technology purchase decisions were more complex and as such, IT used to own the majority of the budget and lead almost all of the decision making process. According to Gartner, in the past 12 months, 94% of the respondents have participated in a buying cycle where the effort was canceled before the purchase was completed.

Gartner 65

Gartner Enterprise Management Disintermediation Business 65

Vidyard

NOVEMBER 13, 2019

Winner: NetMotion Software. “ Skyping in Space ” by NetMotion Software is the ultimate example of show don’t tell storytelling by a B2B brand. S&P Global is creating high-impact videos to support social causes and their corporate social responsibility programs. Runners-Up: Uberflip, Genesys. Winner: Zycus.

Video Marketing 50

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 50

Huptech Web

SEPTEMBER 2, 2022

Decide Your Budget Know Your Requirement Reach Out To Different Agencies Checkout Their Testimonials Shortlist The Best Ones Know The Scope Of Work Choose The Appropriate One Get To Work Conclusion Introduction Day by day, the Internet’s importance is growing and changing how people communicate.

Social Media 52

Social Media Paid Content Paid Search Agency Social Marketing 52

The Lead Agency

AUGUST 20, 2020

This was a clear differentiator that separated B2B from B2C marketing. B2B buyers now conduct much more research on their own before speaking to a seller, and expect the same digital experience they encounter during the B2C sales cycle with their B2B purchase decisions. Business budgets are likely to be impacted well into 2021.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

The ROI Guy

JANUARY 5, 2011

The reign of the economic-buyer is called Frugalnomics, where buyers require significant ROI, fast payback and superior value from each purchase. Advice> Diagnostic tools such as assessments and benchmarks can provide the driver for more executive engagements earlier in the sales cycles, when key budget and solution decisions are made.

Allocation 40

Allocation Forrester Buying Cycle Sales Cycle 40

GreenRope

FEBRUARY 15, 2015

A quick commentary: The following blog post was originally posted on FindAccountingSoftware.com, and is extremely informative for those of you trying to sell your executive team on a CRM software. Adam makes a good point pinpointing the many benefits of CRM, including the ability to streamline marketing costs and sales best practices.

Purchase 40

Purchase CRM Work Management Marketing Management 40