Sword and the Script | B2B

SEPTEMBER 10, 2019

Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. This time around survey polled 341 senior marketers – 95% of which hold the title of vice president or higher – to produce the survey.

CMO 64

CMO Advertising Benchmark Customer Surveys B2B Marketing 64

B2B Marketing Directions

MARCH 17, 2019

The findings of the latest CMO Survey by Duke University's Fuqua School of Business, the American Marketing Association, and Deloitte were published a few days ago. The latest results are based on responses from 323 marketing leaders at U.S. Respondents from B2B product companies said they are currently spending 6.6%

CMO 53

CMO Marketing AI Customer Surveys B2B 53

B2B Marketing Directions

JUNE 27, 2020

The findings of a special COVID-19 edition of The CMO Survey were published a few days ago. The Founder and Director of The CMO Survey is Dr. Christine Moorman, the T. The survey is sponsored by the Fuqua School of Business, Deloitte, and the American Marketing Association. Austin Finch, Sr. of respondents).

CMO 98

CMO Customer Surveys Verticals Custom Publishing 98

Sword and the Script | B2B

APRIL 16, 2024

As a business function, marketing does not exist in those companies: “…we find that investments in systematic marketing by early-stage B2B start-ups increase firm valuation, yet more than half of early-stage B2B start-up firms choose not to invest in systematic marketing, apparently believing such investments will not pay off.”

Startups 106

Startups Peer-to-peer Studies Ideal Customer Profiles 106

B2B Marketing Directions

NOVEMBER 15, 2020

The first series of posts (available here , here , and here ) discussed the findings of a special edition of The CMO Survey that was fielded in May. In July, I published a post ( Research Highlights How COVID-19 Has Changed B2B Buyer Behavior s ) that described the results of an April survey conducted by Wunderman Thompson Commerce.

B2B Marketing 98

B2B Marketing Budget Programs Terms and Conditions Forecasting 98

Ledger Bennett

JULY 15, 2020

Significant shift in budget since the onset of the pandemic Late last year Gartner published their 2019-2020 CMO Spend Survey , and while budgets had declined a little in 2019, confidence was very high regarding the outlook for 2020. Of course, the onset of the pandemic changed that, and it changed it fast.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Work Management Marketing Management 52

Content Standard

JANUARY 25, 2018

Since then, it has become one of the largest marketing platforms for brands to engage with their consumers, advertise, and publish content. Social media marketing, like social media itself, has come a long way, but social media marketers still struggle to get buy-in from the executive level to fully invest in their success.

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

Leadspace

JANUARY 4, 2017

, I made the exciting move in August to assume the role of CEO for Cision, a global top-15 SaaS company that is about to do many of the same things for Earned media that OMC (and Adobe, Salesforce, IBM Marketing Clouds as well) are doing for Paid and Owned media. Real-time content/offer management. Real-time data enrichment.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Customer Experience Matrix

MARCH 29, 2017

Actually, the study estimates spending on 20 technologies and 12 corporate functional areas across 16 enterprise industries in eight regions and 53 countries, comparing the amounts funded by IT departments and by business departments. Without further ado, they are: As you see, marketing technology expenses for 2016 are estimated at $82.3

Enterprise Management 120

Enterprise Management Work Management Spending Marketing Management 120

Strategic-IC

APRIL 6, 2022

But in recent years it’s become a hot topic for B2B marketers. Alice de Courcy , CMO at Cognism, defines it as: “It’s a term that means the places that buyers are engaging and making decisions that no attribution software or tracking can account for.”. You need to be where your customers - current and future hang out.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Single Grain

JULY 6, 2021

The Chief Marketing Officer (CMO) is a crucial position for every organization, but hiring a CMO is more challenging than any other C-level position. In this article, I will discuss what a CMO is, the different skills needed to become a great CMO, and how you can hire the perfect CMO for your organization.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Webbiquity

APRIL 26, 2010

A CMO’s guide to picking the right market research by iMedia Connection. Maria Pergolino wraps up the key takeaways from this virtual conference, covering areas from social media integration and landing page optimization to relationship-building and sales-marketing alignment. Web Strategy in 2010 by baekdal.com.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Allocation Budget Programs 100

Heinz Marketing

MAY 28, 2018

We’ll publish similar highlights here for upcoming episodes. In this episode, Brian Hansford , VP of Client Services at Heinz Marketing hosts Sam Melnick , VP of Marketing at Allocadia. I’ve been a marketing practitioner at BP backed start-up. Brian asks Sam several great questions! Very interesting.

Work Management 52

Work Management Enterprise Management CMO Marketing Management 52

Content Standard

NOVEMBER 25, 2014

But if consumers are, increasingly, skipping the ads that interrupt the experiences they enjoy, how will marketers build brands in the future? Coca-Cola spends approximately $4 billion annually on marketing , according to a recent interview with its former CMO. That amounts to $44 billion between 2022 and 2032.

Broadcasting 40

Broadcasting Television marketing Paid Search Agency Amazon 40

Heinz Marketing

AUGUST 30, 2019

And the onus of that experience is beginning to lean on marketing far more heavily. At the same time, marketing is continuing to take on more of the buyer’s journey than ever before, and today, marketers spend exorbitant amounts of money trying to get the attention of the buyer. How are marketers encouraging engagement?

Research 73

Research Budget Programs Enterprise Management Marketing Budget 73

Content Standard

JANUARY 21, 2016

Patricia Travaline, CMO of Skyword, said, “Looking back, if we had abandoned ship at that time, it would have been the worst mistake of my career.” In 2015, the Content Standard returned over 640 percent ROI on marketing spend. Main View is where marketers reside and build most of their reports.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Content Standard

JANUARY 21, 2016

Patricia Travaline, CMO of Skyword, said, “Looking back, if we had abandoned ship at that time, it would have been the worst mistake of my career.” In 2015, the Content Standard returned over 640 percent ROI on marketing spend. Main View is where marketers reside and build most of their reports.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Kaon

JULY 10, 2020

This article was originally published by MarketingProfs , May 18, 2020. CEOs Must Invest Now in Marketing. A recent study found that chief sales officers and chief operations officers are particularly doubtful of CMOs’ ability to demonstrate a financial impact. ” Spending Smarter. .”

Paid Search Agency 147

Paid Search Agency Companies Marketing Budget Budget Programs 147

Marketing Insider Group

FEBRUARY 5, 2024

DemandSage) 49% of marketers believe organic search yields the best ROI. Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process. Orbit Media) 88% of marketers incorporate visuals in more than half of their blog articles. Wyzowl) In 2023, online videos accounted for 82.5%

Paid Content 204

Paid Content Stats Marketing Budget Webinar Metrics 204

Contently

DECEMBER 14, 2022

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. You want quality leads within your ideal customer profile (ICP) that are ready to talk to sales. Your content team needs to identify how to attract the right people and publish content that drives action.

Top of Funnel 158

Top of Funnel Ideal Customer Profiles Marketing & Strategy Digital Marketing Funnels 158

Marketing Insider Group

OCTOBER 25, 2021

Those who meticulously planned out their marketing activities based on what they knew at the start of that year found themselves needing to scrap their plan and start from scratch. The future of marketing and business will be more diverse, inclusive, and connected to real customer needs. World Class Customer Experience.

Trends 364

Trends Planning Paid Search Agency Enterprise Management 364

Porch Group Media

JULY 15, 2019

With so much data, brands have plenty of opportunity to know their customers and to use data-driven tactics at every turn. According to research by Econsultancy and Adobe, using data-driven marketing that focuses on the individual ranked highly as companies’ most exciting opportunity for 2019. CMO Council). CMO by Adobe).

Work Management 40

Work Management Marketing Management CMO Advertising Agencies 40

Hubspot

JANUARY 14, 2013

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Do you love providing prospects and customers with information and tools they value?

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

B2B Marketing Directions

DECEMBER 3, 2017

For several years, marketing leaders have faced growing demands from the C-suite to prove the value of their activities and programs. Marketing accountability has become the mantra for many CMO's, and return-on-investment has become the gold standard for measuring marketing performance.

Marketing Attribution 47

Marketing Attribution Lead Ranking Paid Search Agency CMO 47

Kapost

MARCH 27, 2017

The latest report by Marketo reveals that 65% of marketers publish content at least once a month. According to Gartner’s CMO Spend Study , marketing spend is on the rise for the third consecutive year. That information can be used to inform marketing and sales teams of what to write or say next.

Top of Funnel 48

Top of Funnel Lead Ranking B2B Marketing Planning 48

Full Circle Insights

FEBRUARY 8, 2021

Originally published on Marketing Tech News. Marketing leaders are betting on a digital-focused future by adopting martech solutions at an accelerated pace. In the Gartner CMO Spend Survey , nearly 70% said they expected to increase martech investments over the next 12 months. Focusing on the customer experience.

Lead Ranking 59

Lead Ranking Sales Management CMO Marketing Attribution 59

nDash

JUNE 13, 2022

In a separate survey conducted by Salsify , we can see that 54% of audiences research product quality, and 42% research customer service before making a buying decision. What does this mean for content marketing, and the fundamentals you need to know? Publish original content that delivers high-value insights to your target audience.

Top of Funnel 98

Top of Funnel Work Management Marketing Management Paid Search Agency 98

Hubspot

AUGUST 27, 2012

The future of our beloved marketing industry is changing fast -- the good news is, we don't even need a crystal ball to see where it's headed! 1) Failure to respond via social channels can lead to up to a 15% increase in churn rate for existing customers. 5) 84% of B2B marketers use social media in some form.

Stats 28

Stats Allocation Marketing Automation Services Planning 28

Online Marketing Institute

MARCH 30, 2011

Curation brings brands and customers together : elevating brand visibility/buzz (76 percent) and lead generation (48 percent) were also top objectives. As you can see below from our B2B Content Marketing Study , the biggest corporate challenges are indeed producing enough engaging content. The rules of marketing have changed.

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40

Full Circle Insights

NOVEMBER 25, 2020

Originally Published on Thrive Global. Larry Ellison taught us all how to be marketers and I got the chance over the years to serve as CMO and VP of Marketing for many Silicon Valley software companies. Our first customer, Jobvite, after a couple of tries, fully adopted our platform. By Christina D. I was floored.

Sales Management 52

Sales Management Marketing Attribution Lead Ranking Full Circle Insights 52

Full Circle Insights

MAY 5, 2021

Benioff addressed the ongoing aspect of the process in an excerpt published in WIRED , noting that it’s crucial to apply the same standards when integrating acquired companies into a corporate culture to make real progress. Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce. ABM Success Metrics.

Lead Ranking 94

Lead Ranking Sales Management Marketing Attribution Top of Funnel 94

Choozle

APRIL 30, 2024

According to Gartner’s 2023 CMO Spend and Strategy Survey , 25.6% of marketing budgets are now dedicated to paid media, underscoring its critical role in marketing strategies. According to eMarketer , 42% of all digital marketing spending goes into search marketing.

Paid Content 52

Paid Content Multi-Touch Attribution Paid Search Agency Marketing Budget 52

Full Circle Insights

JANUARY 24, 2023

It leverages data from the largest cooperative of B2B publisher websites and uses an advanced Natural Language Processing (NLP) engine to determine the context of the content rather than simply scraping keywords. Integrated Intent data also enables sales and marketing to work together to refine target account lists.

Full Circle Insights 52

Full Circle Insights Sales Management Bombora Top of Funnel 52

Brandpoint

JUNE 24, 2021

BANT covers four core factors to determine sales-readiness: budget, authority, needs and timeline. CAC: Customer Acquisition Cost. This metric determines how much it costs to capture and land a new customer. Find it by dividing the total cost of acquiring new customers by the number of customers acquired in a certain period.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Full Circle Insights

NOVEMBER 25, 2020

This post was originally published on Martech Today. While agile marketing is the norm for many marketing operations teams, the C-suite in most organizations is likely preoccupied with other concerns than trying to understand scrum versus kanban. Optimizing Marketing Outcomes Over Time. Build vs Buy Marketing Analytics.

Planning 52

Planning Lead Ranking Sales Management Marketing Attribution 52

Full Circle Insights

NOVEMBER 25, 2020

Originally Published on 60 Second Marketer. So, another Valentine’s Day has come and gone, and your marketing team and salespeople are still trying to find the perfect match. ABM: Better than Cupid at targeting customers. Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce.

Account Based Marketing 64

Account Based Marketing Sales Management Top of Funnel Lead Ranking 64