The Point

NOVEMBER 14, 2014

Based on responses from more than 200 BtoB marketing professionals, it provides useful insight on the types of demand gen programs and content that are trending in the marketplace. Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend.

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Ranking 100

markempa

OCTOBER 6, 2006

« Webinar: A Multimodal approach to Lead Nurturing for Complex Sales | Main | How to Become a Thought Leader and Attract Customers » White Papers and Lead Generation, Key for BtoB Marketers Complex sales cycles make the development of multi-modal marketing strategies critical.

BtoB 120

BtoB Lead Generation Paper Generation 120

ViewPoint

DECEMBER 17, 2013

In response to our request for sample records on five well-known firms, the reported results included as many as 100 lines per firm. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing.

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

ViewPoint

APRIL 17, 2012

As a further look at where marketing has progressed and why sales won’t take over lead generation anytime soon, look at a sample of the titles of the latest articles in the April 9 th BtoB Magazine: Marketers embrace digital content testing. Kate Maddox. Digital Edge. Maddox and Hosford. Tech enables.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

B2B Memes

DECEMBER 3, 2010

Yesterday I attended BtoB magazine’s Digital Edge virtual trade show , primarily to watch a leadoff keynote by Chris Brogan and a concluding one by Gary Vaynerchuk. If I needed any reminder of how strong Brogan’s presentation was, distracting slides or not, a sampling of a few of the mid-day webinars provided it.

BtoB 100

BtoB Webinar Metrics Trade Show Sample 100

markempa

JUNE 7, 2005

The handbook provides lab-tested data, samples from real-life campaigns and step-by-step guidelines on how to improve landing pages and convert more visitors into leads. The handbook provides lab-tested data, samples from real-life campaigns and step-by-step guidelines on how to improve landing pages and convert more visitors into leads.

Landing Pages 120

Landing Pages Lead Generation Conversion B2B Thought Leadership 120

Paul Gillin

JULY 15, 2011

Here’s a sampling of what I’ve been talking about. The recent example of this disparity ended up embarrassing a prominent PR firm , and I analyzed the story in BtoB magazine. I haven’t had a chance to blog here lately because most of my writing is been on assignment for other publishers. Love Your Critics.

Case Studies 50

Case Studies Case Study Studies BtoB 50