markempa

JULY 28, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

Industrial Marketing Today

OCTOBER 2, 2010

Select only those that will help you optimize your nurturing campaigns and accurately gauge where the prospect is in their decision making process. Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Not every action or behavior needs to be tracked and measured.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

MAY 14, 2010

Valve sizing programs – these are great and easy to use tools for any manufacturer of valves for chemical, hydrocarbon and industrial process, power, water and wastewater industries. The best example of an expertise blog that I know of is the Emerson Process Experts blog moderated by Jim Cahill.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

AUGUST 17, 2010

I am referring to optimizing customer engagement in B2B marketing. BtoB marketers need to create and deliver content that is relevant to those searching for their solution while mapping it to the prospect’s buying cycle. Source: IDC Analyst Connection: Coordinating Marketing and Sales across the Entire Revenue Cycle.)

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

MAY 7, 2010

Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. However, the role of B2B marketers is changing and evolving more into revenue generation.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Adobe Experience Cloud Blog

MARCH 25, 2010

The way buyers research and buy solutions has changed forever , and the old sales process can’t keep up. Today’s buyers have an abundance of information at their fingertips, and are using it to seize control of the purchasing process. Lead nurturing.

Sales Management 48

Sales Management Lead Ranking Work Management Sales Qualified Leads 48

PureB2B

APRIL 25, 2016

Lead generation has always been an important part of the sales process, but with competition on the rise and a new technology making waves on social media every week, B2B lead generation has never been more important. Fortunately, along with the swell of competition, a whole host of digital marketing tools have arrived as well.

Lead Generation 67

Lead Generation Sales Qualified Leads Generation Leads 67

Ambal's Amusings

AUGUST 27, 2009

When you create your content strategically, you have the ability to more accurately gauge how far along prospects are in their buying process based on which content they view. By creating valuable content mapped to the needs they have throughout their buying process, you both win. One-size-fits-all content won’t accomplish that.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

markempa

APRIL 12, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Why bother?

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

Marketing Insider Group

SEPTEMBER 30, 2010

In this post I will provide some of the latest thinking along with my own thoughts on how to better align marketing with sales. In BtoB Magazine , Karen J. Bannan wrote “ Creating a true partnership between marketing and sales ”. In the article, she offered this call to action for marketing and sales: “Partner or Perish”.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Online Marketing Institute

JULY 31, 2009

So I commend Eloqua on their next generation of marketing software and their efforts dedicated to the process of making marketing more accountable. I would like to hear about your scoring approaches and what you have done to achieve a common definition of qualified leads with sales. And there's another major benefit.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Webbiquity

AUGUST 18, 2012

B2b marketers believe social media is critical to organic search success. Marketers rate social media as the second-most imporant factor (64%) in search, behind only strong content (82%). BtoB Magazine ). Marketing Charts ). Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook.

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100