markempa
MAY 24, 2010
BtoB Magazine just published their 2010 Lead Generation Guide. BtoB: 2010 Lead Generation Guide. The guide contains information about trends, expert columns, market statistics and vendor lists. I recommend you check it out.
The Point
NOVEMBER 14, 2014
Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. Based on responses from more than 200 BtoB marketing professionals, it provides useful insight on the types of demand gen programs and content that are trending in the marketplace.
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ViewPoint
JULY 10, 2012
We all wish we could predict the future, and for more than ten years PointClear has compared lead rates to the GDP in hopes of finding a way to predict future lead rates and, maybe, the GDP. It would be cool if we could do both, but as you will see it appears that lead rates are the result of GDP, not the other way around.
Buzz Marketing for Technology
DECEMBER 15, 2009
So that begs the question - what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. For BtoB Marketers you might begin to experiment with Location Based Services especially at live events.
Buzz Marketing for Technology
DECEMBER 15, 2009
So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. For BtoB Marketers you might begin to experiment with Location Based Services especially at live events.
Sales Engine
AUGUST 2, 2017
Most marketing and sales leaders in the business-to-business world know that nurturing leads is important. In this article, we look at a case study of lead nurturing that finds that nurtured leads were three times more likely to convert to sales-accepted leads than traditional marketing-qualified leads.
KoMarketing Associates
JANUARY 25, 2013
Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013.
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