customer 
Buzz Marketing for Technology
AUGUST 27, 2009
An obvious win for companies looking to jump into Social Media is in the Customer Support area. As more and more customers voice their opinions online, the choice is not if you should be responding using Social Media, but when are you going to start responding! Today’s customer support through Contact Centers typically feels anonymous.
ViewPoint
MARCH 6, 2014
Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research.
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KoMarketing Associates
MARCH 21, 2013
In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Value is the Currency. Agents Broker Brand Relationships.
Marketing Insider Group
APRIL 21, 2011
The alignment problem is what drove me into here… BtoB Magazine recently reported on a Forrester survey that proves the point that this is huge challenge: only 8% of B2B companies say they have tight alignment between sales and marketing. We are all trying to align around customers through social channels. The reason?
Marketing Insider Group
FEBRUARY 1, 2011
I mean we are all after the same goals for our companies: revenue, profit, happy customers. The main points: Sales is the customer of marketing. Recently, BtoB Magazine provided a snapshot of a Forrester report that stated that only 8% of companies surveyed feel a tight alignment between marketing and sales. Watch a demo.
LeadSloth
APRIL 24, 2009
Ardath is a talented independent marketing consultant who writes about using content to engage with prospective customers; she really gets Marketing & Sales collaboration. Mac is a leading sales and marketing consultant and award-winning columnist for BtoB magazine. Ardath Albee ’s Marketing Interactions blog ( @ardath421 ).
Marketing Insider Group
JANUARY 24, 2013
Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. BtoBmagazine – BtoB Online – The resource for # marketing strategists. Find New Customers www.findnewcustomers.com. Cambridege, MA – [link].
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