Digital B2B Marketing

MAY 22, 2012

One of the primary ways B2B marketers capture leads online is asking prospects to register for content. Doing it effectively requires creating content prospects want in a format that is easy to engage with while capturing the information you need. Does Your Content Create A Barrier? Only 40% share webcasts.

Marketing Prospects 100

Marketing Prospects Webcast B2B Marketing Planning 100

The ROI Guy

DECEMBER 9, 2010

Indeed, early cloud computing case studies reveal the potential for better cost savings, scalability, agility, performance and more. Alinean recognized by BtoB Magazine’s as one of To. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? They do if they are.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson).

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Delivra

OCTOBER 23, 2018

If you aren’t already prioritizing it as one of the main ways to increase revenue, consider this statistic from BtoB Magazine: 59% of B2B marketers cite email as the most effective channel for generating revenue. Although there’s more content across the board, there hasn’t been a similar increase in engagement. Share stories.

Email Marketing 58

Email Marketing Marketing Automation Services Top of Funnel Trigger Marketing 58

markempa

MARCH 2, 2007

Sales people need to spend their time selling, not building content and messaging. Heres 9 ideas to help you go beyond the lead: Build a library of selling and nurturing content specifically designed for you sales team. The content does not have to be flashy, just relevant.) Make the content library easily accessible.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Marketing Insider Group

SEPTEMBER 30, 2010

In BtoB Magazine , Karen J. Then work with sales to fill those gaps in content and process. Help Them Sell : the reason I moved into marketing started with my frustration regarding our sales collateral and the content on our websites. Just think of webinars, case studies, etc. Websites are store fronts.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Online Marketing Institute

JULY 31, 2009

BtoB magazine and the Sales Lead Management Association reported last week that 45.4% The content on this Weblog is available for your informational and non-commercial use only. Keep the conversation going -- I appreciate hearing the different perspectives! All rights reserved.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40