markempa

AUGUST 17, 2007

To help you get started, I’ve put together a simple spreadsheet (with example data). The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 But trust me its worth it.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

MAY 13, 2007

If marketing is a profitable activity, it still doesnt mean that what it is communicating to the universe of buyers is building the business. Who is accountable for all the potential business they lose by saying the wrong the thing to the right people at the wrong time? " I agree with Jeffrey.

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

markempa

AUGUST 16, 2006

My e-book was even included on his list successful of examples of the genre. My e-book was even included on his list successful of examples of the genre. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 So “get hip” and read this article. So “get hip” and read this article.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

MLT Creative

SEPTEMBER 30, 2011

October 7, TAG Social Business Event Atlanta, GA: TAG Social Business Presents: Serious Gaming - Social Business Can Be Fun and Games. October 10, Monthly Buzz @ Tin Lizzy’s Atlanta, GA: AIGA Buzz is a monthly gathering for free-form design discussions amongst creatives as well as non-creatives.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 7, TAG Social Business Event Atlanta, GA: TAG Social Business Presents: Serious Gaming - Social Business Can Be Fun and Games. October 10, Monthly Buzz @ Tin Lizzy’s Atlanta, GA: AIGA Buzz is a monthly gathering for free-form design discussions amongst creatives as well as non-creatives.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

markempa

DECEMBER 7, 2006

Process mapping is a well-known technique for creating a common vision and shared language for improving business results. Provide examples of companies with complex sales that applied six sigma to the sales and marketing process. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Generation 120

markempa

JUNE 16, 2006

He features my recent book launch as a direct to consumer news release case example. He features my recent book launch as a direct to consumer news release case example. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

PR 120

PR Lead Generation Rules Generation 120

markempa

JUNE 26, 2006

The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope. Jim logan gives us a great example of how do an effective direct mail letter for a complex sale on his blog Direct Reponse Works. Jim was my go-to resource when I wrote the direct mail chapter in my book.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Thought Leadership 120

markempa

MAY 23, 2005

Relevant content builds credibility, generates positive word of mouth (wom) and creates a buzz for future events. Example: Thought Leaders in Lead Generation Using your archive properly boosts attendance Don’t forget to archive your webinars/web casts and make sure they are visible to your website visitors. The results. The results.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

markempa

JUNE 13, 2007

Review 10 - 15 recent sales "wins" and look at what business pains or events were present. See the above mind map for examples) 2. You can research new business opportunities based on trigger events, for little to no cost, by leveraging press releases, websites and news wires.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

JUNE 7, 2005

For example, they learned that 4 SIC codes comprised their sweet spot not 20. For example, they learned that 4 SIC codes comprised their sweet spot not 20. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Their original sweetspot decreased from 2000 companies to roughly 500 companies.

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120

markempa

APRIL 18, 2007

This is a common theme in sales and marketing automation, CRM implementation being another good example. Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

markempa

MAY 24, 2005

Take sales lead follow-up for example, research shows that sales people do not fully pursue around 70% of leads generated by marketing. Take sales lead follow-up for example, research shows that sales people do not fully pursue around 70% of leads generated by marketing. That amounts to literally billions of wasted marketing dollars.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Sales Marketing Analytics Tools 120

markempa

MARCH 27, 2005

It’s a great example of paying attention to events as I discussed in Marketing Like an Actor - Events. RSS feeds & via email HillSearch online Business Library View my podcast feed FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation 120

Lead Generation Marketing Budget Generation B2B Thought Leadership 120

markempa

NOVEMBER 15, 2005

Ive included an example of a recent dashboard that we created for a CEO. Ive included an example of a recent dashboard that we created for a CEO. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Ive found that most of them dont work well for companies that have a complex sale.

Lead Generation 120

Lead Generation Generation Work Management Leads 120

markempa

JUNE 8, 2005

Process mapping is a well-known technique for creating a common vision and shared language for improving business results. A common result, for example, is that salespeople ignore the process and operate outside the system," writes Webb. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation ROI Process Generation 120

The ROI Guy

JANUARY 17, 2011

Diagnostic Example: Microsoft Infrastructure Optimization Assessment Microsoft wanted to provide analysis and roadmap advice to help get more C-level engagements, engage earlier in the sales cycle, and shift customer perceptions from tactical product provider to strategic partner. Interesting post, Tom.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

FEBRUARY 4, 2009

Never has cost-analysis been so critical for technology users to justify spending and for technology providers to prove the business case in order to assure that the proposed solutions are a priority and make the budget cut. Bullet-proof business cases need to be made for any money to change hands.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

OCTOBER 22, 2010

Going overboard on humorous content, or spending a ton on creative to create edgy / cool programs may not have the desired impact, and fall flat with the serious business of technology buyers. Finding ways to help buyers Fight Frugalnomics is essential to attracting attention and engaging frugal buyers.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

DECEMBER 6, 2010

As a common example, an Internet empowered prospect will often self-diagnose their issues, but may not do so completely or accurately. About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

NOVEMBER 8, 2006

Some examples of direct (hard) benefits are: 1. Soft benefits are less easy to quantify and rely on in a business case. Improved up-sell / cross-sell is a good example of an indirect benefit from a new CRM system that helps the call center improve its interaction with customers.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. IDC’s most resent customer experience survey of over 200 key IT decision makers reveals that Frugalnomics is indeed in full effect.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Webbiquity

FEBRUARY 21, 2011

For example, Helen Leggatt reports that “the inclusion of social media sharing buttons in email generated click-through rates around 30% higher than email sent with no sharing options.&#. 3 items that should be in your 2010 email budget by BtoB Magazine. by BtoB Magazine. Post on Google Buzz. Share this on Bebo.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

The ROI Guy

DECEMBER 14, 2005

IT solutions are indeed evolving from basic infrastructure, through business process optimization and information management. For example, a third world economy focuses on the physiological and safety needs first – basic human survival. And clearly not all of the IT landscape has commoditized.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Social Media Affecting BtoB Buying Behavior by The Proactive Report. Social Media and Search.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

markempa

MARCH 2, 2007

For example, ask most executives and marketers what sales people need and they will say, "more leads." For example, ask most executives and marketers what sales people need and they will say, "more leads." Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Microsoft RSVP.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

markempa

APRIL 12, 2007

For example, one InTouch client doubled their lead generation ROI by simply implementing regular and frequent closed loop feedback huddles. For example, when struggling sales people hear about their colleagues positive results with marketing generated leads, they realize they need to clean up their act and raise the bar. Why bother?

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

B2B Marketing Zone Posts

JULY 7, 2010

5 Lessons a BtoB Marketer can Learn from “Breaking Bad” - Fearless Competitor , June 17, 2010 Have you heard of AMC’s critically acclaimed series “Breaking Bad?&# &# If you’re a business to business marketer, you ought to check it out. marketers and business owners. Business Blogging – Do You Have What It Takes?

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Online Marketing Institute

JUNE 22, 2009

It’s a wonderful example… Read more… Stan Woods | March 23rd, 2009 | no comments ROI and social media marketing for B2B One of our clients is talking to us about spending budget on creating online buzz. Seemingly untouchable business empires crumble and disappear practically overnight. See it here.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

The ROI Guy

SEPTEMBER 28, 2010

For example, the typical buyer receives over 20 e-mail marketing messages a week, up 32% over the past 4 years. Share to Twitter Share to Facebook Share to Google Buzz Labels: B2b marketing , Frugalnomics , Information Overload , interactive white paper 1 comments: samuraiwriter said. Is Marketing Too Busy? They do if they are.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

AUGUST 5, 2010

Knowing the value of ROI is important when making a business investment because it clearly demonstrates the financial gains of the proposed project, compared to the relative cost. For example, if a project has an ROI% of 200%, the expected net benefits of the project are double those of the expected costs for implementing the project.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

AUGUST 5, 2010

Using an IT project as an example, let’s say that a company invests $100,000 in a new application and that the application requires $25,000 annually thereafter in maintenance and support costs. To put the calculation in practical, step-by-step terms, we will use the calculation applied against our example cash flows.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40