ViewPoint

DECEMBER 17, 2013

B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title. My colleague Bernice Grossman and I recently conducted a new study indicating that B2B marketers now have the opportunity to target prospects more efficiently than ever before.

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

Buzz Marketing for Technology

JANUARY 26, 2010

At a recent dinner with a buddy of mine from Microsoft (who helped launch Bing) – I learned a lot more about the search market and a very important trend that can effect the future of B2B Marketing. OK so what does this mean to B2B Marketers? perhaps there will be shortly.

B2B Marketing 100

B2B Marketing Google Mobile Advertising B2B Thought Leadership 100

Buzz Marketing for Technology

NOVEMBER 6, 2008

New tools become available to marketers and individuals alike nearly every week. Admittedly, Paul Gillin wrote this book for the 90% of marketers still trying to figure out social media, I can tell you it makes and excellent resource for even the most polished social media expert. Paul is an accomplished speaker and media spokesman.

Social Media 100

Social Media Social Marketing BtoB Media 100

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

markempa

OCTOBER 2, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

OCTOBER 2, 2010

And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. The old email marketing strategy of batch and blast or spray and pray is no longer effective. The old email marketing strategy of batch and blast or spray and pray is no longer effective.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

MLT Creative

MARCH 2, 2012

One in four marketers has a formal lead generation process in place, and less than 2 in 5 can trace a lead to its source, notes Jen Doyle in a report. "If Social and mobile featured highly in B2B marketers' future tactics. How B2B marketers can move closer to the money. Sales bring in new business. And marketing?

Mobile Marketing 40

Mobile Marketing B2B Marketing Social Marketing B2B 40

Industrial Marketing Today

AUGUST 17, 2010

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. However, there is another strong reason for optimizing your marketing content that has nothing to do with SEO. I am referring to optimizing customer engagement in B2B marketing. Why is it important?

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

MLT Creative

JANUARY 20, 2012

WEEK OF JANUARY 16-20, 2011 This week in B2B marketing the B2B blogosphere is buzzing about mirroring leadership, mastering new innovation, and building relationships via new means. We appreciate the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations. BtoB Magazine.

B2B Marketing 40

B2B Marketing B2B B2B Thought Leadership BtoB 40

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

MAY 7, 2010

However, the role of B2B marketers is changing and evolving more into revenue generation. The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. Stay tuned as the role of B2B marketer continues to evolve.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

markempa

FEBRUARY 23, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Macs Tasty Recipe for Lead Generation Success | Main | Will Writing a Business Book Generate Sales Leads? In 2005, 3.5 In 2005, 3.5

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation B to B Paid Search Agency 120

The ROI Guy

MAY 10, 2011

Alinean has been selected to develop and power value-based interactive sales and marketing tool campaigns for customers including iPass, Maxeler and Verint. Alinean has been selected to develop and power value-based interactive sales and marketing tool campaigns for customers including iPass, Maxeler and Verint.

Marketing Management 40

Marketing Management B2B Thought Leadership BtoB Demand Generation Agencies 40

markempa

AUGUST 10, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Get this report focused exclusively on Business-to-Business Professional Services by RainToday.com. Do you sell services?

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

B2B Marketing Zone Posts

JULY 9, 2009

B2B Marketing Hot List. You can subscribe to receive the best from around the web on B2B Marketing by visiting the B2B Marketing Zone and subscribing to the Best Of. 7 Tips on how B2B marketers can leverage social media - B2B Lead Generation Blog , June 29, 2009. Content Marketing Today , June 26, 2009.

Social Media 40

Social Media Twitter Social Marketing B2B Marketing 40

markempa

AUGUST 17, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Ranking 120

markempa

JULY 21, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Nurturing 120

Lead Nurturing Lead Generation Sales Qualified Leads Webinar Metrics 120

markempa

MARCH 30, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. So if you want to build a WOM marketing program, you must look at your reputation first - not your brand. They have it wrong. Why or Why not?

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

markempa

JUNE 26, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Because it performs so well in other arenas, many marketing practitioners believe that direct mail will do the same for their B2B lead generation programs.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Thought Leadership 120

MLT Creative

MAY 25, 2010

By that, I mean lackluster results or bad outcomes originating from CRM strategies that lacked sufficient customer input, resulting in lack of interest, lost repeat business and/or a damaged reputation. BtoB Magazine articles you may also like: The Big Question "What is one critical lesson you've learned about effective lead nurturing?"

CRM 40

CRM Advertising Agencies B to B BtoB 40

Marketing Insider Group

JUNE 14, 2012

When I first graduated from college almost 20 years ago, I quickly learned that I was not prepared to have conversations with experienced business professionals on the reality of the business challenges they were confronting. Forrester (@ Forrester ) – top analysts firm covering business and marketing.

Curation 100

Curation Resources Emarketing RSS 100

ViewPoint

FEBRUARY 27, 2014

We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. Marketing automation doesn’t identify your best target audiences. But it’s only a tool.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120

markempa

MARCH 13, 2008

This morning I was talking to a marketing leader about his 2008 strategy and he brought up some concerns he had about the economy and its potential impact on him and others. In years past, marketing has been favorite target for cuts by CFOs and CEOs as they look to conserve cash and reinforce their balance sheets for tough times.

Lead Generation 120

Lead Generation Allocation Generation Budget Programs 120

MLT Creative

DECEMBER 22, 2010

What does this childhood story have to do with business-to-business marketing? Pow-Wows : In B2B marketing there are often way too many meetings, and I believe in making the most of each one to avoid the need to repeat it later. ” If you’re reading this, you probably share my interest in B2B marketing.

Creativity 40

Creativity B2B Marketing Advertising Agencies Planning 40

markempa

MAY 18, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « SWOT Team: Adding webinars to the marketing pool | Main | The Revenue Roundtable launched!

Lead Generation 120

Lead Generation B2B Sales Lead Ranking Lead Scoring 120

The ROI Guy

JULY 22, 2010

Thursday, July 22, 2010 ShoreTel And Alinean Launch Online TCO Tool for Unified Communications Business Case Easy-to-use online calculator analyzes the Total Cost of Ownership (TCO) of competing unified communications systems to determine true costs and business value SUNNYVALE, Calif.,

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

B2B Marketing Zone Posts

JULY 7, 2010

Best of B2B Marketing. A fascinating “hardcore” B2B social media success - grow - Practical Marketing Solutions , June 20, 2010 With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40