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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

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How to Help Your Employees Become Influencers

Onalytica B2B

Ultimately, both influencer marketing and employee advocacy are all about the power and influence of people. LinkedIn is normally activated only when they are looking for a new job. Networkers. Typically, more active on LinkedIn but no other platform other than personal social networks. Broadcasters.

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LinkedIn Unveils Virtual Events and Poll Features

Valasys

LinkedIn recently rolled out virtual events and poll features which will provide brands with new engagement opportunities. LinkedIn preconized that it accelerated its product roadmap to allow businesses to connect with their online communities. LinkedIn Virtual Events.

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Top 10 Social Media Platforms in the Philippines

Spiralytics

This level of engagement provides a golden opportunity for marketers and entrepreneurs like you to expand their reach and connect with a highly active online audience. But with the plethora of social media platforms available in the Philippines, where should you focus your efforts to maximize your marketing impact?

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Soundrise connects advertisers to podcast creators with shared values

Martech

Market Enginuity, a values-driven media sponsorship company, announced a spinoff — Soundrise — dedicated to the growing podcast industry. While Market Enginuity focuses on public radio sponsorships in local markets, Soundrise provides marketing, sales and operational support to premium independent and non-profit podcast networks.

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Eight Tools to Grow on Instagram During the COVID-19 Outbreak

Webbiquity

Here’s why you need various tools to support your Instagram marketing efforts, along with guidance to help you determine which tools are likely to work best for you. Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers.

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5 Ways To Grow Your Customer Relationships Through Social Selling

Convince & Convert

While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. While it seems obvious, it bears repeating: Social Selling is not Social Media Marketing. . Organic social media marketing supports the big picture and aims of an organization.