Brandpoint

FEBRUARY 21, 2023

As a team of marketers and PR professionals who have been in the industry for decades, we understand the need to grow, improve, innovate and enhance our services to match the needs of brands and their audience. What does the updated broadcast distribution network mean for PR professionals? How’s that for coverage?

Broadcasting 62

Broadcasting Paid Content Advertising Agencies Media 62

Onalytica B2B

MARCH 23, 2017

Influencer marketing will play a significant role in brands’ 2017 marketing and communication strategies, with 84% of marketers saying they will launch at least one influencer campaign within the next 12 months. Market Positioning. Let’s look at this another way.

PR 244

PR Marketing Management Outreach Lead Ranking 244

Stevens & Tate

APRIL 15, 2023

However, you need effective marketing strategies to pull this off. This means they are open to repeat purchases with minimal marketing efforts –bridging the trust-loyalty gap. Typically, marketers should focus on creating an image that resonates with their prospective customers.

Marketing Management 104

Marketing Management Marketing Strategy Marketing & Strategy Effectiveness 104

Martech

FEBRUARY 3, 2023

I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. You may fall on one side of this equation, the other or land somewhere in between, but there is no denying that events will continue to be an important avenue for marketing professionals.

Marketing AI 80

Marketing AI Advertising Agencies Planning Broadcasting 80

Martech

FEBRUARY 3, 2023

I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. You may fall on one side of this equation, the other or land somewhere in between, but there is no denying that events will continue to be an important avenue for marketing professionals.

Marketing AI 73

Marketing AI Advertising Agencies Planning Broadcasting 73

Navigate the Channel

DECEMBER 14, 2023

Social media marketing is the practice of using social media platforms to connect with your audience, build your brand, and drive business growth. It’s not just about posting cat videos or vacation photos; it’s a powerful tool that, when used strategically, can boost your online presence and revenue.

Social Media 65

Social Media Allocation Social Marketing Media 65

Martech

FEBRUARY 9, 2024

It’s hard to imagine the web as a real, tangible thing — especially in the context of social media and digital communities where a screen separates our reality from the insular worlds of the internet. They’re the secluded alleyways and hidden speakeasies of the web, offering a respite from the noise of mainstream social experiences.

Communities 100

Communities Top of Funnel Word of Mouth Enterprise Management 100

KoMarketing Associates

AUGUST 26, 2020

Does your B2B marketing program include LinkedIn video marketing? 87% of LinkedIn video marketers say it’s been an effective channel for them. 41% of marketers think video is THE best content format for building relationships that generate leads. 87% of LinkedIn video marketers say it’s been an effective channel for them.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. However, I have continued to network one-on-one during the pandemic. while looking for some free swag.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Sprout Social

APRIL 29, 2021

A new survey, “ The State of Social Media Investment ,” conducted by The Harris Poll on behalf of Sprout Social has shown how the events of the last year have accelerated both American consumers’ and business’ use and expectations of social media. But how are customers finding your business online?

Social Media 105

Social Media Media Word of Mouth Business 105

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Successful Twitter marketing is powerful. If you can become a pro with this fast paced social networking site, you’ll unlock new opportunities to grow your business online. Networking.

Twitter 108

Twitter Marketing Strategy Marketing & Strategy Tips 108

Sprout Social

FEBRUARY 7, 2023

The employee advocacy statistics your boss needs to see According to The Sprout Social Index™ , more than two-thirds (68%) of marketers report their organization already has an advocacy program. Other reasons included driving more qualified leads, establishing thought leadership and creating new networking opportunities.

Stats 92

Stats Buy Budget Programs Sales Qualified Leads 92

KoMarketing Associates

JANUARY 21, 2020

As we move into 2020, B2B digital marketers are beginning to execute their social media strategies for the new year. There are a few key trends to consider for your B2B social media strategy in 2020. Use Social Media Stories. Stories can be used both organically and as a component of social media advertising.

Paid Content 157

Paid Content Social Media Tips Media 157

Bluetext

MARCH 19, 2024

As the seasons change, it’s the perfect time to breathe new life into your social media strategy. In this comprehensive guide, we’ll explore 15 dynamic ways to revitalize your social media presence across these diverse platforms. Amplify reach by promoting upcoming broadcasts across other social media channels.

Social Media 43

Social Media Linkedin Thought Leadership Media 43

SmartBrief - Marketing

AUGUST 23, 2023

Leverage social media & online platforms After your appearance, share highlights, teaser or behind-the-scenes glimpses on whatever social platforms your following has a strong presence on. Additionally, tagging relevant individuals or organizations can help your content reach new networks.

PR 52

PR Public Relations Broadcasting Case Study 52

Brandpoint

MAY 28, 2020

If you’re in charge of marketing for a manufacturer , you’ve likely had to shift your entire strategy to work around store closings, trade show interruptions and other effects caused by the COVID crisis. Most likely, you’re focusing on digital marketing more than ever before. Redirect marketing money. Broadcast webinars.

Contingency Planning 98

Contingency Planning Webinar Metrics Tips Cost per Lead 98

Oktopost

MARCH 25, 2020

It’s certainly been an interesting time for social media marketing strategy, and for globalization. As current events continue to unfold, we’re proud to bring you, ‘The Globalization of Social Media’, an Oktopost discussion series. Listen to the podcast: Or watch the live broadcast: Banks and social media is a big topic.

Social Media 92

Social Media Peer-to-peer Social Marketing Marketing & Strategy 92

ClickZ

JANUARY 20, 2020

30-sec summary: 60% of Instagram users say they have discovered products through the platform and have been more open to purchasing them – this makes it essential for ecommerce businesses to get serious about their Instagram marketing. More stats, tips, tools and their combinations that can benefit Instagram marketing for ecommerce.

eCommerce 141

eCommerce Marketing & Strategy Marketing Strategy Planning 141

Sprout Social

JULY 13, 2021

A cross between a video stream, variety show and group chat, livestream shopping is the next big thing in interactive social commerce. In the first half of 2020, there were more than 10 million ecommerce live-streaming sessions online and by March there were 560 million people watching live-streams in China.

Video Marketing 119

Video Marketing eCommerce Cross-Selling Buyer's Journey 119

Porch Group Media

NOVEMBER 10, 2021

Numerous digital technologies and online marketing channels are available to today’s marketers, however email marketing is still considered the giant of digital marketing. Marketers are not shying away from this highly effective channel. The Power of Email Marketing. Updated 10/21. compared to 17.6%

Email Marketing 59

Email Marketing Peer-to-peer Planning Marketing & Strategy 59

Adobe Experience Cloud Blog

MARCH 14, 2017

And with the popularity of live streaming platforms like Facebook Live, Periscope, Instagram Live, and YouTube Live, it’s becoming increasingly important for brands to use live video in their marketing strategy. This could include social media, email, and your website. Content Creation. update on Twitter.

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

Sprout Social

AUGUST 18, 2022

They find answers through social media trendsetters, conversations in DMs and suggestions from their network. The shopping tide is changing to social commerce, which is predicted to grow three times as fast as traditional commerce between now and 2025. People no longer just Google things they want to buy. Twitter Shops.

eCommerce 110

eCommerce Twitter Ideal Customer Profiles Broadcasting 110

KoMarketing Associates

AUGUST 18, 2020

How to Do B2B Video Marketing on LinkedIn. How to Do B2B Video Marketing on LinkedIn in 2020. B2B Video Marketing on LinkedIn: Ads, Native Video, and Live Video. How to Get Started with B2B Video Marketing on LinkedIn. B2B Video Marketing on LinkedIn: How to Embrace Video in Your B2B Content Strategy. link]. . .

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

Zoominfo

NOVEMBER 12, 2018

Check out the following quotes about the art of podcasting and how to use this new medium as part of your content marketing strategy. Journalists have linked this online podcasting boom to the ubiquity of smartphones, time spent in transit, and online music services. Matt Gourley, Earwolf Podcast Network. “I

Business 223

Business Zoominfo Advertising Mediums Broadcasting 223

ClearVoice

JUNE 5, 2023

In the ongoing battle of the social networking giants, TikTok, Instagram, and YouTube are gaining steam. With almost 3 billion active users per month, Facebook is the most used social media platform around the world. Facebook offers various video content formats that marketers can use to engage with their target audiences.

Webinar Metrics 52

Webinar Metrics Facebook Video Marketing Marketing & Strategy 52

EveryoneSocial

DECEMBER 8, 2020

Branding used to be just for businesses — a key part of a company’s strategy for building awareness and gaining increased market share. . As more purchasing decisions are made online and from recommendations on social media, having employees that are trusted and respected will open up further opportunities for your organization.

Personalization 98

Personalization Branding Brand Identity Paid Search Agency 98

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Sprout Social

MAY 18, 2021

For years, people pitted “traditional” and social media against one another. Some harbor the misconception that as social budgets increase, traditional media budgets have to decrease to balance the books. The result is a real missed opportunity to weave social and traditional media together to exceed your brand’s goals.

Social Media 111

Social Media Media Budget Programs Paid Search Agency 111

Anyword

JANUARY 4, 2022

The traditionally-used methods of marketing are not as effective today as they once were. Because of this, any marketer looking to make an organization future-proof has to identify better ways of marketing. One way to achieve this is through content marketing. Read on to find out more about this marketing method.

Content Marketing 52

Content Marketing Planning Work Management Marketing Management 52

SpotMe Blog

JULY 25, 2021

A hybrid event is a blend of the traditional in-person event with the online virtual event. Attendees can go to an actual venue for the event, but can also opt to participate online if they are unable to be there in person. Marketing and sales events. Best Practices for Promoting Your Hybrid Event. What Are Hybrid Events?

Examples 111

Examples Enterprise Management Work Management Conference 111

Zoominfo

OCTOBER 5, 2021

Nicole D’Angelo, Associate Editor with Skyword “Journalists have linked this online podcasting boom to the ubiquity of smartphones, time spent in transit, and online music services. Matt Gourley, Earwolf Podcast Network “Podcasts extend the life of a seminar program by making it available to people who couldn’t attend in person.

Business 100

Business Advertising Mediums Broadcasting Planning 100

seo.co

JANUARY 10, 2022

The same old digital marketing methods won’t work any longer. Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. As per MarketingCharts , social media accounted for up to 13% of the advertising budgets for 2020. Video Marketing.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

ActiveDEMAND

OCTOBER 30, 2020

The Internet has become a showcase for all companies, and a powerful broadcast channel to achieve the most ambitious business objectives. Specifically, social networks are platforms that have made a niche for themselves in the world of communication and marketing. How to increase your reach on social networks.

Social Networks 52

Social Networks Business Network Marketing Internet Marketing 52

Webbiquity

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Identifying the appropriate corporate persona and tone via social media.

Social Media 100

Social Media Social Marketing Media Business 100

readwrite

DECEMBER 17, 2021

While the pandemic has had a huge, disruptive impact on marketing, it’s still crucial to observe what will happen in the digital marketing and advertising spaces. The more accurately marketers understand trends, the more chances they have to beat the competition. CTV, audio and dynamic ad creatives will define programmatic.

Paid Content 119

Paid Content Trends Paid Search Agency Ads 119

Strategic-IC

APRIL 6, 2022

We’re just good B2B Marketers and ABMers. Those statistics don’t show what is REALLY being shared privately through Slack channels or other online communities. This is the challenge of Dark Social and the Dark Funnel [more on which is which later]. So what do you need to know about Dark Social to succeed in ABM?

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

flux.la

AUGUST 11, 2020

As humans, we’re wired to seek social and communal dynamics to some degree. For time insurmountable, individuals have been on the search for meaningful ways to relate to and network with others. In this time of digitization, people have set up means to connect on the web socially from anywhere in the world.

Paid Content 52

Paid Content Social Media Media Branding 52