Contently

APRIL 25, 2023

Content marketers can also use boosted posts and stories to reach new audiences, amplifying their content’s reach while still utilizing their existing assets. Marketers should embrace the flexibility of fully customized Facebook ads to incorporate multiple creative elements, such as images, videos, carousels, and more.

Top of Funnel 208

Top of Funnel Cost per Acquisition Cost per Lead Distribution 208

Convince & Convert

MAY 9, 2024

Unlike iPods, podcasts have grown into a steady channel that brands and creators continue to invest budget in for both production and sponsorship costs as part of their marketing plans. If “podcasts about brands” were a category, it would be one of the three most popular podcast genres in the country. Brand credibility.

Brand Identity 138

Brand Identity Branding Advertising Agencies Allocation 138

ClearVoice

MARCH 17, 2023

The fallout may be in your distribution strategy. No one sees your great content because it is not getting to where your audience is. So, how can you refine your content distribution strategy so your content gets to the right places? Maybe you had an effective content distribution strategy in place before.

Distribution 94

Distribution Webinar Metrics Marketing & Strategy Allocation 94

Marketing Insider Group

MARCH 25, 2020

If you want to scale up your content marketing efforts, you need to create more content. Outsourcing all or part of your content marketing is more cost-effective than employing a full-time in-house team. But, how do you make sure external contractors and freelancers produce content with a consistent brand voice ?

Content Marketing 225

Content Marketing Brand Identity Branding Work Management 225

Marketing Insider Group

MARCH 16, 2021

When it comes to driving value, content marketing beats advertising (almost) every time. They can coexist and support each other, but there’s no better ROI for your efforts than what you’ll experience with content marketing. Content marketing has a consistently higher ROI than advertising.

Advertising Agencies 324

Advertising Agencies Advertisements Advertising Paid Search Agency 324

Marketing Insider Group

JUNE 8, 2021

Is anybody successful with content marketing? Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected. For anybody to be successful with content marketing, you must define success. There are certain must-haves for success in content marketing.

Content Marketing 282

Content Marketing Lead Scoring Lead Ranking Planning 282

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research.

Marketing AI 128

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 128

Contently

MAY 2, 2023

Every content marketer has heard the saying: “Content is king!” ” In fact, all great marketing leaders know that producing great campaigns starts with compelling content. Content marketers are asked to serve nearly every department in the business. The problem? So how do they do it?

Enterprise Management 178

Enterprise Management Marketing & Strategy Work Management Marketing Strategy 178

Animalz blog

FEBRUARY 25, 2024

It’s the belief that customers will find your great product without a distribution strategy. Content marketers fall for this same trap all the time. A distribution-first strategy starts with the “they will come” part. ” is the content marketing equivalent. Sometimes they do.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Brandpoint

MARCH 14, 2024

Branded content marketing, where public relations and marketing strategies meet, is a great way to create captivating brand stories and engage your audience. In our latest PR survey , 200 PR professionals shared how they promote and distribute branded content to elevate their brand visibility and engagement.

Brand Identity 62

Brand Identity Branding PR Distribution 62

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance.

Marketing Analytics Tools 333

Marketing Analytics Tools Content Marketing Work Management Marketing Management 333

Marketing Insider Group

JUNE 2, 2021

Content marketing is one of the fastest-growing professions in the business world today. This beginners’ course in content marketing will take you from the bare basics to having marketable skills that can help you command a better salary or grow your business. Why Should I Learn Content Marketing?

Course 321

Course Content Marketing Planning Best Practices 321

Marketing Insider Group

OCTOBER 5, 2020

Content marketing is leading the way for effective marketers. Many businesses hire content marketing agencies to help develop and distribute their messaging. However, there are some potential content marketing agency problems you want to consider. Why Consider a Content Marketing Agency?

Marketing Agencies 2 356

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 356

Marketing Insider Group

AUGUST 26, 2020

So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? After all, what’s the ultimate goal of content marketing? Yes, it is true that we use content marketing to: Help our target audience solve problems. Build trust in our brand and its expertise.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Contently

NOVEMBER 22, 2021

Very quickly, high-quality, engaging content became an absolute necessity for most businesses. This awoke a sleeping giant: content marketing. The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape.

B2B Marketing 213

B2B Marketing Research Content Marketing Marketing Budget Creation 213

Contently

MAY 23, 2018

If a brand overlooks even one of those factors, it may never achieve the desired results. In today’s digital media landscape, content distribution is often the step brands overlook the most. They spare no expense on hiring talented writers, editors, photographers, and designers to craft a great piece of content.

Distribution 158

Distribution Top of Funnel Paid Social Agency Lead Ranking 158

Brandpoint

MARCH 30, 2020

No matter where you are in your career, chances are you already know the crucial role your personal brand plays in helping you achieve your goals. The image you convey and content you produce — whether as a speaker, writer, thought leader or CEO — all build your personal brand.

Personalization 114

Personalization Brand Identity Branding Content Marketing 114

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages.

Marketing AI 95

Marketing AI Content Marketing Enterprise Management Planning 95

Launch Marketing

APRIL 5, 2023

Content marketing is not a new concept but it has evolved over the years, especially in the past few. With the rise in digital content, the impact of a pandemic and many workplace changes, new content marketing trends have emerged and evolved priorities. Looking for more on building an effective content strategy?

Trends 115

Trends B2B Marketing Content Marketing Planning 115

Contently

AUGUST 21, 2018

In my latest Content Marketing Minute video, I cover how to use third-party search and social data to develop a content distribution strategy that fills a true need in peoples’ lives. And if you missed the first three episodes in our Content Marketing Minute series, you can catch up below.

Distribution 139

Distribution Video Marketing Marketing & Strategy Content 139

ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. However, strategic content creation and distribution are great solutions to these challenges. Such attention to detail is important for creating hyper-personalized content for ABM. Create personalized landing pages.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Contently

JANUARY 24, 2020

Across the globe, many marketers are sabotaging their 2020 content marketing programs already. It’s nearly impossible to prove content marketing ROI if you don’t outline clear goals at the beginning of the year. It’s super valuable to organically introduce your brand to new audiences.

ROI 214

ROI Content Marketing Marketing Analytics Tools Content 214

BenchmarkONE

FEBRUARY 3, 2022

For the content to take off and deliver results, you have to promote and amplify it. In this article, we’ll show you how to distribute your content so that it gets in front of as many people as possible. Why Distributing Your Content is Essential for Success. 11 Ways to Effectively Distribute Your Content.

Distribution 75

Distribution Top of Funnel Effectiveness Content 75

Scoop.it

MARCH 2, 2023

You might have heard that content is an elixir for growing a small business. Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. What Is Content Marketing? Why Should Brands Bother With Content Marketing?

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Brand Identity 92

Contently

AUGUST 11, 2022

As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. Data shows that proactive marketing “ pays off ” during recessions—for brands across industries, including the likes of Toyota, Amazon, Coca-Cola, etc. Where to increase your content spend.

Marketing Budget 208

Marketing Budget Content Marketing Planning Paid Search Agency 208

Contently

FEBRUARY 21, 2023

As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions. Integrating NLP Into Your Content Marketing Efforts As a content marketer, you may think of NLP as a term you would hear from your engineering friends.

Marketing AI 190

Marketing AI CMS Development Lead Ranking Process 190

Scoop.it

DECEMBER 28, 2023

From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Content marketing is, without a doubt, one of the best ways to achieve this goal. Let’s dive in.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Contently

SEPTEMBER 11, 2017

What are your go-to content marketing metrics ? That’s one of the toughest questions for marketers to answer, and one I heard repeatedly at both Content Marketing World and Cannes this summer. Ann : I think it’s a good idea if it’s used in a larger media mix and distribution plan of content.

Content Marketing 166

Content Marketing Planning Brand Identity Branding 166

Contently

AUGUST 21, 2018

In my latest Content Marketing Minute video, I cover how to use third-party search and social data to develop a content distribution strategy that fills a true need in peoples’ lives. And if you missed the first three episodes in our Content Marketing Minute series, you can catch up below.

Distribution 110

Distribution Video Marketing Marketing & Strategy Content 110

MKT1

SEPTEMBER 28, 2022

I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case). Content distribution is tough. It takes trial and error to get people to your content—especially the right people. TLDR of the series: Think of content as a product.

Distribution 52

Distribution Top of Funnel Work Management Content 52

Contently

MAY 26, 2020

When I was making the transition from journalism to marketing, my first big epiphany came from a caveman cartoon. You make content, people click on it, and then—BOOM—they immediately buy something or fill out a demo request form. The 3 stages of content ROI. Content leads.

Top of Funnel 218

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 218

Outgrow

APRIL 11, 2022

How to Leverage Content Distribution Platforms the Best way? Are you still looking for the right content distribution platforms for the seamless distribution of your content? . Let us begin by talking about the common dilemma that every marketer faces today. What Is Content Distribution?

Distribution 52

Distribution Outgrow Best Practices Content 52

Martech

SEPTEMBER 16, 2022

And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. How important is personalization in content marketing?

Digital Asset Management 131

Digital Asset Management Paid Content Work Management Marketing Management 131

Contently

JANUARY 24, 2022

With strategic content methodologies, intuitive engagement metrics, and a remarkable talent network, Contently helps these brands optimize their content to tell great stories and see quantifiable results that a lackluster new year’s resolution just can’t deliver.

Case Study 196

Case Study Case Studies Studies Brand Identity 196

Contently

SEPTEMBER 10, 2018

That’s partially why I love the annual speaker drinks on the opening night of Content Marketing World. But mostly, it’s because I get unfiltered access to what the smartest minds in content marketing are thinking about right now. Content marketing is being absorbed by marketing.

Content Marketing 160

Content Marketing Content Gartner Lock-In 160

PathFactory

APRIL 23, 2024

Are you getting the most out of your B2B content? B2B marketing teams invest in content to grow audience engagement, nurture, build brand awareness, and drive sales. But there’s a catch: creating content is only one piece of the puzzle. But marketing is noisy—how can I break through?

ROI 52

ROI Marketing Automation Services Content Marketing Content 52