Scoop.it

APRIL 11, 2024

Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. In addition, 99% of marketers cite webinars as key to their plans.

Webinar Metrics 86

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 86

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

Social Media 311

Social Media Stats Marketing Report Paid Search Agency 311

Marketing Insider Group

JUNE 22, 2020

Always-on content marketing is the only way to build new relationships for a brand. As my good friend Carla Johnson points out, you need only look at the rebranding MGM Resorts’ Las Vegas properties underwent to see what magic content marketing can work. Always on marketing works. Every week.

Content Marketing 258

Content Marketing Brand Identity Branding Marketing Agencies 2 258

Marketing Insider Group

APRIL 17, 2023

The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower. And if they do, they definitely don’t have the time to sift through Google SERPs to find the real marketing gems. No problem.

Paid Search Agency 333

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 333

Marketing Insider Group

FEBRUARY 19, 2024

Standing at the content marketing crossroads? With 73% of hiring managers looking to ramp up their freelance talent, the big question looms: content marketing freelancers or a full-scale content marketing agency ? We all know that brand voice and messaging need to be as steady as a heartbeat.

Work Management 172

Work Management Advertising Agencies Paid Search Agency Marketing Management 172

Marketing Insider Group

APRIL 29, 2019

Enter the direct-to-consumer (D2C) brand. With their ability to cut out the middleman and sell their products and services to the end customer, these brands have transformed not only the industries they’re in, but marketing as well. Let these […].

Content Marketing 247

Content Marketing Brand Identity Branding Content 247

Marketing Insider Group

MARCH 25, 2020

If you want to scale up your content marketing efforts, you need to create more content. Outsourcing all or part of your content marketing is more cost-effective than employing a full-time in-house team. But, how do you make sure external contractors and freelancers produce content with a consistent brand voice ?

Content Marketing 231

Content Marketing Brand Identity Branding Work Management 231

Marketing Insider Group

MARCH 21, 2023

There’s nothing like one of the best content marketing TED talks to inspire a new perspective. At Marketing Insider Group, we love learning from the industry’s thought leaders to keep our own marketing efforts both innovative and effective.

Marketing Agencies 2 293

Marketing Agencies 2 Advertising Agencies Content Marketing Paid Search Agency 293

Marketing Insider Group

JANUARY 5, 2021

Data shows that audience trust is becoming increasingly important for brands. Over a third of American consumers now say that it’s vital to trust the brands they choose to buy from because they can’t afford to waste money on a bad purchase. The top five brands for 2019 were: Whole Foods. Weight Watchers. Trader Joe’s.

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Marketing Insider Group

JANUARY 28, 2019

Developing an effective content marketing strategy can feel daunting with so many options and strategies available. At Marketing Insider Group, we meet with brands on all points of the content marketing journey.

Marketing Strategy 279

Marketing Strategy Marketing & Strategy Content Marketing Brand Identity 279

Marketing Insider Group

JUNE 24, 2019

No matter how much time or how many resources you plow into marketing, if your audience and customers don’t align with your key values, your success will be limited. Company culture and brand are now merging and some experts already consider them to be synonymous. To put […].

Content Marketing 262

Content Marketing Brand Identity Branding Content 262

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. The way people engage with these platforms is changing, and it’s reshaping how they interact with content outside of these social bubbles, particularly in driving traffic to external sites. Consumer brands also report a median decline of 19.6%

Social Media 251

Social Media Social Marketing Media Content Marketing 251

Convince & Convert

MAY 9, 2024

Unlike iPods, podcasts have grown into a steady channel that brands and creators continue to invest budget in for both production and sponsorship costs as part of their marketing plans. If “podcasts about brands” were a category, it would be one of the three most popular podcast genres in the country. Brand credibility.

Brand Identity 115

Brand Identity Branding Advertising Agencies Allocation 115

CopyBlogger

JANUARY 10, 2023

Content marketing for small businesses doesn’t look much different from what larger companies do to promote their products or services. The post Content Marketing for Small Businesses: 7 Projects for Brand Managers appeared first on Copyblogger. Continue Reading.

Small Business Marketing 118

Small Business Marketing Marketing Management Content Marketing Brand Identity 118

Marketing Insider Group

MARCH 6, 2023

With all of the benefits that come along with creating video content, like building your brand identity and increasing your SEO , there’s no reason why your company should miss out. If you haven’t already, this is your sign to hop on the video content bandwagon. But what exactly qualifies as video content?

Video Marketing 293

Video Marketing Content Marketing Content Paid Search Agency 293

Webbiquity

JUNE 21, 2022

say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Brands compete for the attention of their customers in real-time, across various channels. Image credit: HubSpot.

Privacy Policies 342

Privacy Policies Brand Identity Branding Multi-Channel 342

Marketing Insider Group

OCTOBER 2, 2017

If you take a look at some of the organizations with the most successful content marketing strategies, from startups to global businesses, the best of the best are the ones that properly reflect the unique personality of their brand.

Marketing & Strategy 277

Marketing & Strategy Marketing Strategy Personalization Content Marketing 277

Marketing Insider Group

FEBRUARY 7, 2019

Good content marketing is imperative for distinguishing your brand and positioning yourself as an intellectual leader. It can be hard to keep your ideas fresh all the time, especially because your competitors are going to be turning out content as well.

Differentiation 207

Differentiation Tips Content Marketing Brand Identity 207

Webbiquity

JUNE 13, 2023

A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market.

Loyalty 258

Loyalty Personalization Budget Programs Marketing Automation Services 258

Marketing Insider Group

SEPTEMBER 28, 2021

If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. Action words turn consumers from simple readers of your content into engaged potential customers. If you’re publishing content, you probably already are, but maybe not optimally.

Content Marketing 341

Content Marketing Lead Scoring Lead Ranking Content 341

Marketing Insider Group

OCTOBER 16, 2023

And what sets great content apart from the rest? In-depth content marketing research. Understanding your audience, staying up-to-date on trends, and analyzing competitors are crucial steps in creating content that resonates and drives results. Let’s break down what it offers: Content discovery.

Paid Content 256

Paid Content Budget Programs Research Marketing Analytics Tools 256

Marketing Insider Group

JUNE 7, 2021

Common guesses may include ads, conferences, or even brand ambassadors on social media. What if I told you the answer was quality content? Content is king today and will still be on the throne tomorrow. In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ).

Content Marketing 339

Content Marketing Planning Marketing Budget Creation Allocation 339

Marketing Insider Group

MARCH 16, 2021

When it comes to driving value, content marketing beats advertising (almost) every time. They can coexist and support each other, but there’s no better ROI for your efforts than what you’ll experience with content marketing. Content marketing has a consistently higher ROI than advertising.

Advertising Agencies 332

Advertising Agencies Advertisements Advertising Paid Search Agency 332

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. Topics covered in SaaS content are often technical. 5 Actionable Content Marketing Lessons for SaaS.

Paid Search Agency 324

Paid Search Agency Content Marketing Companies Case Study 324

Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. It’s why I wrote my first book The Content Formula. The second challenge is that marketing is just about sticking your logo on a stadium or a golfers hat. Utilization.

ROI 316

ROI Content Marketing Digital Asset Management Business 316

Marketing Insider Group

FEBRUARY 7, 2019

Good content marketing is imperative for distinguishing your brand and positioning yourself as an intellectual leader. It can be hard to keep your ideas fresh all the time, especially because your competitors are going to be turning out content as well.

Differentiation 189

Differentiation Tips Content Marketing Brand Identity 189

Content Standard

NOVEMBER 4, 2021

Establishing brand authority doesn’t happen overnight. If a customer knows they can trust your brand to be a voice of reason in the decision-making process, that’s invaluable for both them and your brand. But how exactly can your brand go about building authority? Strive for content that is: Altruistic (i.e.,

Ad Building 142

Ad Building Brand Identity Branding Content Marketing 142

Content Marketing Institute

FEBRUARY 5, 2021

Brands are turning up the volume this week. A new TikTok video celebrates the #SeaShanty trend, Mastercard amps up its sonic brand identity, and a video book review tells a charmingly experimental tale.

Examples 138

Examples Content Marketing Brand Identity Branding 138

Valasys

SEPTEMBER 20, 2023

When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal. Infact, according to Marketing Words, 68% of consumers say that brand stories influence their purchasing decisions. What Is Storytelling In Content Marketing?

Storytelling 59

Storytelling Content Marketing Brand Identity Branding 59

Contently

APRIL 4, 2023

But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. Instead, use this time to take a fresh look at the impact of your content marketing resources. Identify Which Content Marketing Resources Are Pure Gold Not all content is created equal.

Top of Funnel 197

Top of Funnel Budget Programs Content Marketing Marketing Management 197

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages.

Marketing AI 104

Marketing AI Content Marketing Enterprise Management Planning 104

Content Marketing Institute

AUGUST 17, 2022

You carefully craft content marketing strategies for your employer. But do you devote the same strategic thinking to your personal brand? Here’s how to get started. Continue reading →

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Personalization Content Marketing 111

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research.

Marketing AI 131

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 131

Content Marketing Institute

OCTOBER 18, 2022

As content grows as a strategic business function, a new market has arisen. It’s a solution that orchestrates and automates the complexities of legal, licensing, compliance, and aspects of managing the quality of brand content. Continue reading →

Marketing Management 120

Marketing Management Brand Identity Branding Content Marketing 120

Content Marketing Institute

OCTOBER 13, 2021

Companies are waking up to the power of B2B content marketing. That’s the refrain that echoes through our survey of marketers in the newly released B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022.

Research 137

Research B2B Marketing Content Marketing Brand Identity 137