Books PPC PR SEM 
Atomic Reach
MARCH 18, 2019
While conducting their search, about half of users cannot differentiate between PPC links and organic links in search engines. Also, PPC has shown at least 50% more conversions than organic web traffic. She wrote “Web Marketing for Dummies” and a series of other e-books on PPC. She is also a SEM speaker and columnist.
Webbiquity
FEBRUARY 4, 2013
Businesses need to break down the silos both within their marketing and public relations (PR) teams but also more broadly between other departments, including product development and customer support. Marketing, PR and communication efforts within the enterprise need to be connected as well.
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Hubspot
APRIL 5, 2018
If you want to give your organic efforts to rank in search a bit of a jumpstart, it might make sense to dabble in Google AdWords , Google's pay-per-click (PPC) product. For more resources about how to do PPC effectively, check out our PPC Marketing Hub here. Google AdWords. This leads us to tool number five. Google News.
Marketing Insider Group
JANUARY 6, 2020
This one-day European SEO and PPC marketing conference is intended to help digital marketers stay up to date with the latest developments in the industry and learn new ideas from how other companies use SEO and SEM. Search Marketing Expo or SMX is an annual digital marketing conference specifically for SEO and SEM professionals.
Webbiquity
JANUARY 2, 2013
Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. 3 SEM Facts. Agencies do SEM better. iMedia Connection ). iMedia Connection ). Conductor Blog ).
Convince & Convert
APRIL 20, 2010
link] [link] SEM Does Your Blog Have a Long Tail? link] [link] SEM Does Your Blog Have a Long Tail? Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer. How can I help you?
Content Standard
MAY 8, 2018
Those are likely the dollars thrown at PPC, SEM, programmatic, the low-hanging digital fruit that can drive up clicks and bring in more new leads—and hit your monthly targets. Providing high-quality, rich content is a fundamental way to stand out and makes the lives of your digital PR and outreach teams so much easier.”
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