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4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

Hitting that next level of growth is challenging for any business. When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. For any SaaS company looking to accelerate growth with minimal investment, we’ve put together a list of actionable tactics to help you do just that.

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AI workflows for marketers—and recommended tools for each

MKT1

If you don’t adopt AI as a marketer, you won’t be efficient or effective enough to compete—we’ve all heard this many, many times at this point. Kathleen and I are marketers and investors. suggest which tools to use. Good news: This is basically our full-time job at MKT1. What is it? Who is it for?

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Buyer’s Guide to the Best Content Marketing Books of 2018

Content Marketing Institute

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. In addition, some acclaimed authors returned with new books. Drivers of content marketing.

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You’re making it way too hard for prospects to buy your product

MKT1

Well, the process can be a little messy, as many tools and internal stakeholders are involved, but this newsletter will help. I tried to pack both types of conversion flows into one newsletter, but it was more like a book, so I made the call to slice it in two. It’s that easy. Workshop this week on web conversion (how timely!)

Buy 52
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What is Account-Based Marketing?

Sharpspring

Today, thanks to ABM-friendly automation tools, it’s easier to develop and streamline an ABM strategy for your B2B enterprise. Problems with Traditional B2B Marketing. Traditional B2B marketing identifies one or more individuals at a company, then sends them a pitch. Market position. Plans for growth or acquisition.

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Testing Mind Map Series: How to Think Like a CRO Pro (Part 19)

Convert

CRO veteran Tim Mehta, Director of Growth Marketing at Lucid Software, has seen firsthand how CRO can benefit more than just revenue growth. My background really started in marketing strategy and morphed into analytics, then testing. Every time I’d come across a book, podcast, or article about it, I was hooked in.

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Eight Advanced LinkedIn Strategies for B2B Marketing

Webbiquity

There is no shortage of LinkedIn tips online, offering guidance about posting content and generating leads. Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Guest post by Eduard Klein.

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