ViewPoint

SEPTEMBER 26, 2011

His latest book is Social Marketing to the Business Customer , co-authored with Eric Schwartzman. A lot of B2B marketers have chosen not to get on board the Facebook train for fear that Facebook's freewheeling culture clashes with their serious business. Your Facebook presence needs to be fun, conversational and provocative.

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ViewPoint

MARCH 25, 2015

In part 1 of this series, I introduced Mike Weinberg—sales coach, consultant, and author of the book New Sales. Facebook, Twitter, email, etc.). In 2014, he was named a Top Sales Influencer by Forbes and OpenView Labs, and his first book New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development.

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Tips Consulting Amazon Intent 120

ViewPoint

JANUARY 24, 2012

He is also co-author of the book No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing , available on Amazon and in bookstores everywhere. Then consider the world of social media with its Twitter accounts, Facebook pages and YouTube videos. Marketing to the business consumer takes a special pedigree.

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P2P B2B Youtube Social Media 120

ViewPoint

MARCH 2, 2011

Today's guest blogger, Jeff Molander, is adjunct professor of digital marketing at Loyola University business school, a content marketing speaker and author of the forthcoming book, Off the Hook Marketing: How to make social media sell. Blogging, engaging, listening to customers on Facebook or Twitter. He blogs at [link]. Good luck!

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Sales Management Social Media Work Management Process 120

ViewPoint

JANUARY 31, 2013

In her book, Josiane lists 25 questions you can ask interview candidates to determine whether you’re in the presence of an inside sales superhero. Her upcoming book, “Smart Sales Manager,” outlines a game plan for veteran managers who want to learn how to navigate the new world of inside sales success. They’re social. They’re mobile,”.

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ViewPoint

FEBRUARY 24, 2016

From Mike Weinberg’s book, New Sales. From: Jill Konrath’s interview with Trish Bertuzzi about Trish’s new book The Sales Development Playbook : Jill: "I talk to a lot of these companies, and everybody I know seems to be interested in hiring a Sales Development rep and they think, 'We'll just hire somebody to make the calls for us.'

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Lead Ranking Demand Generation Agencies Account Based Marketing Paid Search Agency 149

ViewPoint

AUGUST 14, 2013

Then go on Facebook and let your friends and family know. Have you reviewed a new book for The New York Times ? Then go on Twitter and post a link to your review, which will likely get picked up by that book’s publishing house. Leveraging social media is a familiar tactic for individuals. Have you written a new blog post?

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