ViewPoint

MAY 10, 2012

He is co-author (with Dr. Jorge Picaza) of "AIDS: The Hidden Killer," one of the first book-length examinations of the AIDS crisis worldwide. They’re doing what a lot of the marketing automation platforms have been doing. It’s becoming a marketing automation platform, if it hasn’t already.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Ledger Bennett

JANUARY 26, 2020

To combat potential lost opportunities, management might slash room rates by 50 percent to motivate bookings for Thursday; or may keep the prices at the current level in case only one room is booked rather than two. It probably doesn’t make sense to have a staff member follow up four, five or six times to get this person talking again.

Work Management 64

Work Management Marketing Management Marketing AI Marketing Automation Services 64

ClickZ

AUGUST 20, 2019

Meetings aren’t necessarily held in person anymore, so how do you use software to drive in-person meetings? We found that there was often a disconnect between sales and marketing teams. Marketing teams are focused on proving that a given event adds value. Using software to facilitate in-person meetings.

Marketing Automation Services 75

Marketing Automation Services Automation Trade Show Conversion 75

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. And those ads are specific to the person who did the search. In that case, your sales enterprise CRM sales person will likely waste time talking to that prospect. Probably not.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

ANNUITAS

NOVEMBER 10, 2010

We are glad to have Steve Woods, CTO of Eloqua as a guest contributor to The Annuitas Group blog. Steve is a thought leader in the world of marketing automation and lead management and is also a prolific writer on topics related to demand generation and the current transitions within the marketing profession.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

ANNUITAS

APRIL 11, 2011

the sales person). In his contribution to the recently released Book of Funnels by Focus , Matt West, VP of Marketing for Genius captured this perfectly with his funnel. Buyers wants to buy from the person who is an expert and can provide more than just an invoice. If you’re a sales person, don’t despair.

Top of Funnel 100

Top of Funnel B2B Sales Buy Process 100

Heinz Marketing

AUGUST 30, 2018

This week I’m excited to feature Paul Teshima , one of the most influential people in B2B marketing technology. A co-founder of Eloqua and co-inventor of the marketing automation category, he’s now co-founder of Nudge , one of our most important sales technology solutions. I learned this the hard way at Eloqua.

Work Management 41

Work Management Eloqua Forecasting Marketing Automation Services 41

SWZD

AUGUST 14, 2019

The Oracle Marketing Cloud is a component of the larger Oracle CX Cloud. He said that the person who probably impacted his career the most was the recently retired CEO of GoDaddy , Blake Irving , who Shashi reported to at Yahoo for several years. Transformation in Marketing. Oracle’s total revenue for Fiscal 2017 was $37.7

Marketing AI 48

Marketing AI Work Management Marketing Management Peer-to-peer 48

SnapApp

OCTOBER 22, 2012

With seemingly personal topics like weddings, interior design, fashion, pets, and humor dominating most feeds, it would appear to be a barren wasteland for relevant and informative content - unless you're in the business of weddings, interior design, fashion, pets or humor. Eloqua : Imagine having to visualize concepts like ?marketing

Eloqua 48

Eloqua Paid Search Agency Companies Social Networks 48

Televerde

MARCH 7, 2022

On the other hand, my mother is the best customer service person and people leader I have ever met. Computers, coding, automation – all beautiful things that helped to expand my knowledge and build the steppingstones to take me where I am today. Between the two, my passion for what is now my career blossomed.

Work Management 52

Work Management Advertising Agencies Paid Search Agency Planning 52

Engagio

JULY 31, 2017

Research shows that upwards of 80 percent of leads generated by marketing are neglected or never acted upon by a sales rep. On one hand, sales teams don’t have enough contextual data to figure out how to effectively follow-up with leads or determine what content or personalized message to send to key contacts.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

DealSignal

SEPTEMBER 5, 2023

If a sales team has 25-50% more accurate mobile numbers, they may book 1.25-1.5 com Integrations Comparison DealSignal Integrations: DealSignal offers integrations with popular Customer Relationship Management (CRM) systems, Marketing Automation Platforms (MAP), and Sales Engagement tools. Book a Free Demo of DealSignal today!

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

Vidyard

NOVEMBER 14, 2016

From new ways to use video across the entire marketing funnel, to sales teams using personalized video to engage prospects, all the way to HR teams using video internally for training and executive briefings – video is no one-trick pony. Marketing Automation and Video are a Match Made in Heaven.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Ambal's Amusings

DECEMBER 14, 2011

but there are others that people are less familiar with, such as Marketing Automation (i.e. Manticore Technology, Marketo, Eloqua, to name a few). As a result, the Day 1 Speaker Narrative is like a book on the subject of managing content marketing, with each speaker representing a chapter of that book.

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

markempa

NOVEMBER 29, 2016

I’ve known Jill for years, and she’s made a huge impact in the marketing automation community. Jill’s a modern marketing expert, and now she’s applying her innovative thinking to social selling. Essentially, you have to personalize your invites to connect. images/2016/11/Jill-Rowley-Social-Selling.mp3.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

The Effective Marketer

MARCH 9, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? Picture of speaker gives it a personal tone. The picture of the speaker gives it a personal feel.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. As someone who’s spent quite a bit of time and, I want to get back and talk about the Eloqua days as well. Listen in and/or read our conversation below: Matt: Welcome to a winter Olympics edition of Sales Pipeline Radio.

Top of Funnel 47

Top of Funnel Eloqua Peer-to-peer Budget Programs 47

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). For marketing automation , look at Marketo , Eloqua Oracle or Act-On Software.

Work Management 132

Work Management Media Marketing Management Marketing Automation Services 132

Online Marketing Institute

DECEMBER 20, 2010

MarketingProfs Member Login | About Us | Members Benefits | PRO Members MarketingProfs Daily Fix Blog Home Marketing Resources Online Seminars Conferences Videos Research Store PRO Members Forum Blog Jobs Blog Home Archives RSS/XML Veronica Maria Jarski BIO 12.20.10 We say this because we find almost all B2B marketing deadly dull.

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

Vidyard

NOVEMBER 18, 2015

But as business becomes more global and travel costs continue to rise, it becomes challenging to put boots on the ground at every trade show, bring employees together for in-person training and conduct in-person company wide town hall meetings. Built for modern B2B marketing, sales and internal communications.

Broadcasting 50

Broadcasting Eye-Tracking Marketing Automation Services Eloqua 50

markempa

AUGUST 4, 2014

Brian is an old friend of mine, CEO of In Touch, which is a MECLABS company and an author of the industry defining book, Lead Generation for the Complex Sale , which I think you started writing probably 10 years ago, is that right Brian? I want to ask you about the book. And so our personal life, or business life, have become enmeshed.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

Ambal's Amusings

DECEMBER 17, 2009

Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Laura Patterson's book Marketing Metrics in Action. Brian Carroll's book Lead Generation for the Complex Sale. Get Content.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

markempa

APRIL 18, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Heinz Marketing

AUGUST 3, 2020

This week’s episode is entitled “ Learn How Personal Branding Can Have an Impact on Personal Selling ” and our guest is Mike Orr , Co-Founder of Grapevine6. Personal brand has been something we’ve heard about in selling for a while, especially in professional services. Matt: Alrighty.

Sales Management 117

Sales Management Top of Funnel Paid Search Agency Lead Ranking 117

Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. Steve is one of the most brilliant marketing strategists I know, and co-author of a new book, Revenue Engine. The trick in using social media monitoring tools is not to automate “fast, shi**y answers&# as Steve put it, but rather to find the right person to respond. Buy his new book !

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Heinz Marketing

FEBRUARY 18, 2019

Alex Shootman CEO of Workfront joins us this time as we talk about principals of doing things “The Right Way” Check out his book, Done Right: How Tomorrow’s Top Leaders Get Stuff Done. I got to know him very well back in the Eloqua days. Today is absolutely no different. He is the CEO of Workfront.

Eloqua 68

Eloqua Verticals Work Management Enterprise Management 68

Albacross

JANUARY 17, 2020

It helps us collaborate more easily with our offices in different countries, and gives us a ton of useful tools such as automated emails, lead scoring, meeting booking tool, analytics & reporting, as well as managing our ads on LinkedIn and other networks. Jason Barry FeaturePeek. Airtable If you're still using Google Sheets in 2020.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Hinge Marketing

DECEMBER 29, 2015

Marketing Automation is more than just a new marketing buzzword and the current “shiny object” for marketers. When done well, marketing automation empowers marketers to drive revenue growth by delivering highly qualified prospects to the business development team.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48

Heinz Marketing

SEPTEMBER 3, 2018

Marilyn: Yeah, I would say, I’m one of those fortunate marketers that really came into the space and practice at a time where marketing was really making a shift. So, as I tell people, I remember one of the first projects I worked on was deploying this thing called Marketing Automation, and it was a long time ago.

Top of Funnel 44

Top of Funnel B2B Thought Leadership Work Management B2B Sales 44

DealSignal

MAY 31, 2023

Additional fields of information, such as company size, industry, leadership changes, annual revenue, latest breaking news, and technographics allow sales reps to find icebreakers, personalize messages, and start building relationships faster. You can easily personalize content by gearing it towards certain titles or industries.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Work Management Marketing Management 52

Televerde

AUGUST 1, 2019

An effective lead nurturing model is usually omnichannel and automated using marketing automation tools like Marketo, Eloqua, or Pardot. . Marketing Automation : A marketing automation platform is a must-have if you want to add depth to your outbound and inbound marketing efforts.

Demand Generation Agencies 61

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 61

Marketing Insider Group

JULY 28, 2011

Technology is becoming critical for marketers to remaining competitive. . Yet new technologies rise up every day and cut across many areas of the marketing supply chain such as content, media, analytics, CRM, marketing automation, social media, reporting, etc. The exact same thing holds true in this space.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Tools 100

DealSignal

JANUARY 19, 2021

Additional fields of information, such as company size, industry, leadership changes, annual revenue, latest breaking news, and technographics allow sales reps to find icebreakers, personalize messages, and start building relationships faster. You can easily personalize content by gearing it towards certain titles or industries.

Ideal Customer Profiles 64

Ideal Customer Profiles Sales Qualified Leads High Quality Lead Marketing Automation Services 64

Outgrow

MARCH 5, 2020

They believe that it is one step forward in improving the company’s personalized content recommendations. A combination of Uberflip and SnapApp offering will help marketers understand not only what engages the buyers, but how far they engage with it and which kind of questions grab their attention the most.

Outgrow 52

Outgrow Marketing Automation Services Top of Funnel Customer Surveys 52

Metadata

APRIL 22, 2021

Before that, I found a company called Insightera which is about website personalization. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. Over time, Eloqua got acquired by less than a billion, Marketo got acquired twice, and then ended up being an Adobe company for 4.7

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

Before that, I found a company called Insightera which is about website personalization. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. Over time, Eloqua got acquired by less than a billion, Marketo got acquired twice, and then ended up being an Adobe company for 4.7

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

Before that, I found a company called Insightera which is about website personalization. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. Over time, Eloqua got acquired by less than a billion, Marketo got acquired twice, and then ended up being an Adobe company for 4.7

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52