Books Education Growth Marketing Relevance 
Content Marketing Institute
DECEMBER 21, 2018
If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. In addition, some acclaimed authors returned with new books. Drivers of content marketing.
Marketing Insider Group
JULY 28, 2020
Advertising spend really has little to do with content marketing. Content marketing is the focus of most growth mindset companies. They understand that consistently publishing relevant, interesting content attracts and converts buyers. It does not mean marketing is dying. It means it’s evolving.
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Contently
APRIL 28, 2022
As a result, you’ll collaborate more effectively with other teams, better align marketing with product changes and other high-level business updates, and make more relevant data-driven marketing decisions. While your SMEs are not writers or marketers, they are experts on topics that interest your audience.
SmartBug Media
JULY 28, 2020
It could be a: Best-selling book or e-book. Series of educational videos. Write short educational or entertaining posts that highlight a nugget of knowledge. Keep the design, content structure, length, and depth of your article relevant if you want to rank in the top 10. Educate and entertain. How-to guide.
Marketing Insider Group
AUGUST 20, 2019
Marketing has to evolve in order to keep pace with our changing world and shifting customer habits. In any industry, marketers are facing fierce competition and a much more educated buyer. So, how does a brand successfully transform its marketing? Marketing transformation means different things to different stakeholders.
ClearVoice
JANUARY 24, 2019
However, Alan Philips , one of the most successful Chief Branding Officers and blue-sky brand marketers of this generation, believes that the future-looking economy is defined by different parameters — and his theory empowers creatives much more. It’s rare to be able to achieve both revenue and relevance.
Hinge Marketing
DECEMBER 7, 2017
More often than not, however, this potential goes untapped as leaders fail to appreciate how taking a new approach to marketing can make an enormous positive difference. What’s the likely payoff for retooling your marketing machine? Benefits of High-Growth Marketing. How Is Modern, High-Growth Marketing Different?
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