Martech

OCTOBER 24, 2022

Transforming such a well-established company into a savvy digital operation was not an easy task. Amy Kolzow, VP of global digital marketing credits CEO Nancy McKinstry: “All they did was create books at one point in time and she saw the need to start to convert that into digital technology and digital products and services.”

Digital Transformation 121

Digital Transformation Digital Asset Management Digital Experience Platform Work Management 121

Martech

JANUARY 7, 2022

If you’re looking for some actionable ways to live out the agile marketing values in your everyday work life, we’ve put together this handy guide for you to share and discuss with your team. Double down on high-performing marketing. Many marketers struggle to apply agile marketing in a way that adds value to team members.

Planning 136

Planning Digital Asset Management Work Management Marketing Management 136

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. If you take advantage of a Facebook publishing tool, you will be empowered to have a tool semi-automate your social media management tasks. Nowadays, there are much more efficient ways to publish and schedule social media content.

Facebook 90

Facebook Digital Asset Management Tools Brand Identity 90

Martech

JANUARY 12, 2022

For the past few weeks, we’ve been sharing chapters from MarTech’s Guide to agile marketing for teams, a comprehensive e-book that takes a look at how teams can best execute in an agile marketing playbook. That’s why we’ve created this quick guide to key terms in agile marketing. Agile Marketing.

Planning 117

Planning Digital Asset Management Work Management Marketing Management 117

Martech Advisor

DECEMBER 12, 2019

Tim Yeaton, Chief Marketing Officer, Red Hat, shares his insights. So, marketers must ensure that engagement with their brands is authentic, personalized, and engaging. I witness this dynamic every day at Red Hat, the open-source software company where I'm chief marketing officer. But even marketers can use GitHub.

Digital Asset Management 52

Digital Asset Management Enterprise Management Work Management Marketing Management 52

chiefmartech

DECEMBER 1, 2020

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. Linear flows that produced and delivered goods and services. Project management Gantt charts epitomized this view.

Digital Asset Management 92

Digital Asset Management Trends Work Management Marketing Management 92

Unbounce

JUNE 1, 2021

Experiences like this can make you think that retargeting ads—those ads that resurface products and services you looked at but didn’t take action on—are too pushy and sales-y to be worth including in your marketing strategy. Nobody wants to be that type of marketer.). Each campaign would require 200-300 digital assets.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

TrustRadius Marketing

OCTOBER 25, 2019

He is the Marketing Operations Manager at Simpleview. Nate purchases, implements and integrates various marketing technology tools that ultimately result in lead generation. He has written several in-depth reviews of marketing and travel software. 2 Apps and Digital Passports. 3 Digital Asset Managers (DAM).

Digital Asset Management 40

Digital Asset Management Marketing Automation Services Work Management Marketing Management 40

Content4Demand

JULY 10, 2020

By its nature, account-based marketing (ABM) begins with an understanding of the business or businesses that match your sales success criteria and the members of the buying group that you need to target. It’s based on some share of market that’s a portion of the total addressable market that you believe you can capture.

Account Based Marketing 66

Account Based Marketing ABM Tactics Digital Asset Management 66

Bannerflow

AUGUST 3, 2021

Therefore, devising solutions and strategies for your brand’s e-commerce offering could prove vital. Many marketing teams may still be feeling the effects of pandemic furlough or even redundancy. Icelandic consumer electronics retailer and user of the Bannerflow solutions, Elko, won our summer advertising display campaign in 2019.

Display 98

Display Advertisements Advertising Digital Asset Management 98

Contently

MAY 2, 2018

How do marketers manage the constant need for visual content? What are their biggest challenges when it comes to activating assets quickly and efficiently? Contently partnered with Libris , a digital asset management platform empowering the creation of visual stories, to get to the bottom of these questions (and many more).

Digital Asset Management 167

Digital Asset Management Content Newsletter Video Marketing 167

Bannerflow

APRIL 15, 2021

A creative approach is now essential in marketing and has become increasingly prominent across numerous, if not all, industries. For any brand, standing out from the competition can be imperative and that’s where creative digital and content marketing can play a huge role. Just 8% spotted a decrease in marketing creativity.

Paid Content 98

Paid Content Creativity Digital Asset Management Work Management 98

chiefmartech

JANUARY 31, 2018

Marketing technology, great visualizations, disruptive innovation — these are a few of my favorite things. I also had a Q&A with them on the topic of marketing, martech, and blockchain, below: 1. Why did the two of you develop this perspective on the future of blockchain in marketing and martech?

Digital Asset Management 79

Digital Asset Management Enterprise Management Advertising Agencies Disintermediation 79

Contently

MAY 2, 2018

How do marketers manage the constant need for visual content? What are their biggest challenges when it comes to activating assets quickly and efficiently? Contently partnered with Libris , a digital asset management platform empowering the creation of visual stories, to get to the bottom of these questions (and many more).

Digital Asset Management 131

Digital Asset Management Content Newsletter Video Marketing 131

Martech

JANUARY 12, 2023

Appointment-making platform Booksy, popular especially in the beauty industry for booking clients, is a versatile digital marketing tool for many small businesses. Booksy also benefited internally from their digital asset upgrade. Booksy also benefited internally from their digital asset upgrade.

Digital Asset Management 96

Digital Asset Management Organization Product Work Management 96

Content Standard

SEPTEMBER 13, 2018

Content management and organization is a struggle for many teams. There is no one-size-fits-all solution for a great inventory setup. A great content management system will reflect the language, processes, and use cases that are unique to your business. Image attribution: Max Langelott. Pillar Three: Workflow.

Top of Funnel 60

Top of Funnel Digital Asset Management Work Management Marketing Management 60

seo.co

NOVEMBER 16, 2020

Sell Digital Products. + Sell Consulting Services. + Blogging + Affiliate Marketing. + Many business owners don’t want to fuss with manufacturing, inventory management, shipping, and logistics – and I don’t blame them one bit. In today’s busy world, many people prefer to listen to books. Accept Donations. +

Marketing Websites 78

Marketing Websites Digital Asset Management Mobile Advertising Advertising Agencies 78

Navigate the Channel

FEBRUARY 18, 2021

Marketing your commercial construction company online doesn’t have to be difficult. In this guide, we’ll give you a few commercial construction marketing ideas, explain why digital marketing can help you attain more leads, and discuss different elements of the process. What is Digital Marketing and Why Does It Matter?

Paid Content 65

Paid Content Paid Search Agency Advertising Agencies Companies 65

Buzz Marketing for Technology

JUNE 27, 2008

Covering the latest in Content, Document and Knowledge Management. Business Process Management. Content Management. Customer Relationship Management. Digital Asset Management. Document Management/Conversion. E-mail Management. Intellectual Property Management. Financial Services.

Enterprise Management 100

Enterprise Management Digital Asset Management Work Management Marketing Management 100

Bannerflow

MAY 22, 2022

It also gives insight into how organisations in the sector are changing their digital marketing strategies going into the next twelve months. . Our report found that 51% of in-house teams in iGaming have full digital competency and manage their own marketing. Content Direction and Volume. Automation.

Digital Transformation 52

Digital Transformation Business Digital Asset Management Mobile Marketing 52

Content Standard

MARCH 14, 2016

Beyond sourcing, they drive articles in new directions, knitting connections across the Web, taking readers off on tangents if they dare click, and giving publishers the power to map digital content. We now live in the era of digital content. From Hardcover to Software. The Digital Content Remix. And not just text.

Digital Asset Management 40

Digital Asset Management Enterprise Management Classified Ads Marketing Management 40

Content Standard

MARCH 14, 2016

Beyond sourcing, they drive articles in new directions, knitting connections across the Web, taking readers off on tangents if they dare click, and giving publishers the power to map digital content. We now live in the era of digital content. From Hardcover to Software. The Digital Content Remix. And not just text.

Digital Asset Management 40

Digital Asset Management Enterprise Management Classified Ads Content 40

Martech

JANUARY 20, 2022

This guide is for marketers who are looking to build their sales pipelines, acquire customers and retain existing customers with virtual events. Choosing the right virtual event marketing technology: platform or stack? Xerox released the first webinar software, PlaceWare, later that year. Virtual event history.

Digital Asset Management 141

Digital Asset Management Work Management Marketing Management Planning 141

Martech

NOVEMBER 30, 2023

Rachel Edwards is an experienced digital asset manager currently serving as enterprise DAM manager for W. Rachel is a valued contributor to MarTech , where she offers her expertise on such matters as digital asset management (DAM) implementation and DAM governance. Q: How did you get into marketing?

Digital Asset Management 100

Digital Asset Management Enterprise Management Work Management Marketing Management 100

Single Grain

NOVEMBER 24, 2020

These days, marketing compliance is a constant battle for companies. The trouble is that with so much digital content being produced every day, it can be challenging for the marketing team to ensure that all marketing collateral meets the legal and regulatory standards set by internal and external bodies.

Digital Asset Management 64

Digital Asset Management Work Management Marketing Management Paid Search Agency 64

Oktopost

JUNE 13, 2024

But when juggling client meetings, demos, and cold calls daily- it’s easy to brush LinkedIn aside or leave it up to your marketing team to manage. That’s where LinkedIn marketing training for sales becomes vital. Why does your sales team need LinkedIn marketing training?

Paid Content 62

Paid Content Ideal Customer Profiles Top of Funnel Paid Search Agency 62

Single Grain

APRIL 29, 2021

Now this digital asset is trending on Rarible (an NFT marketplace) for more than $2,000 : Pizza Hut launched the world’s first non-fungible pizza, which was sold on Rarible for $8,824 , and the company said that they would be launching more pizza “slices” (i.e. digital images of pizza slices) every week: .

Demand Generation Agencies 113

Demand Generation Agencies Paid Search Agency Advertising Agencies Marketing Agencies 1 113

Convert

MARCH 28, 2022

But that doesn’t mean you have to become a statistical genius, you just need to understand how these concepts apply to your focus: randomized controlled experiments for digital assets. I’m selling the book to cat owners in San Francisco, CA, and have managed to drive over 10,000 visitors to my sales page with a conversion rate of 1.6%.

Statistics 52

Statistics A/B testing Sample Stats 52

accelerate agency

FEBRUARY 12, 2023

Software as a Service (SaaS) is a rapidly evolving industry that has truly taken the world by storm. An effective strategy, whether developed in-house or through a professional SaaS SEO agency, is vital to achieving sustainable growth and success in the SaaS market. How do you do this? By creating a robust SaaS SEO strategy.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

B2B Marketing Exchange

NOVEMBER 15, 2023

As we navigate through the dynamic landscape of B2B Marketing, it’s essential to take a moment to acknowledge and celebrate outstanding achievements. Each year, the B2B Marketing Exchange team ends the conference with the Killer Content Awards, focusing on the best content in B2B! Curious on what you missed last year?

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52

GreenRope

AUGUST 24, 2020

CRM for Financial Services. Accountants, bankers, and financiers can appreciate the need for effective data management more than anyone. That’s why more and more financial institutions are turning to Complete CRM as a solution for secure and effective data management. Data management is all about control.

Digital Asset Management 52

Digital Asset Management Work Management Marketing Management CRM 52

Convince & Convert

APRIL 15, 2010

Sure, I pay attention to where I’m ranked in the AdAge Power 150 (a broader ranking of all marketing blogs), and I look at my search rankings, etc. But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Single Grain

FEBRUARY 4, 2022

Book My Free NFT Marketing Consultation . It allows users to buy, sell and trade a wide range of digital assets, from gaming collectibles, to artwork, to entire islands. Once you've set up your OpenSea account, you'll typically log in using your wallet's digital signature. What Is OpenSea? Selling NFTs on OpenSea.

Best Practices 81

Best Practices Digital Asset Management Enterprise Management Paid Search Agency 81

Biznology

SEPTEMBER 13, 2021

The following is an exclusive sneak preview excerpt from the forthcoming book, Engaging Employees Through Strategic Communication, co-authored by Consultants Collective member consultant Mark Dollins and John Stemmle, Chair & Professor of the Department of Strategic Communication at the University of Missouri School of Journalism.

Marketing AI 104

Marketing AI Enterprise Management Digital Asset Management Work Management 104

Single Grain

FEBRUARY 24, 2023

‘re alLooking to boost your B2B marketing game in 2023? That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), Generating high-quality leads is crucial, but can be a real challenge. Why Choose Single Grain?

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 59

Content Marketing Institute

NOVEMBER 1, 2018

Want to be a better content marketer? Consider this: CMI’s 2019 B2B research found that 67% of the most successful content marketers rated their organization’s content tech proficiency as expert or advanced. Only 5% of the least successful content marketers rate their organizations as expert or advanced in content tech proficiency.

Marketing Automation Services 111

Marketing Automation Services Marketing Analytics Tools Resource Management Digital Asset Management 111