Navigate the Channel

MAY 18, 2023

Not everyone reads books, or they only read e-books and digital publications – or listen to podcasts to keep them current on a topic. But books have their place, no matter the format, and we’re big fans of books that add to the conversation on brands and marketing. Read the book to learn more.

Brand Identity 123

Brand Identity Branding B2B B2B Thought Leadership 123

Content4Demand

MARCH 14, 2019

We started with the basics, including a new company overview deck, an internal content library with links and tips on how to use each asset, and carefully crafted sales enablement tools. Rocking a “Big Rock” E-Book. And to join our marketing rockstar tour as our next success case, contact holly@content4demand.com.

Case Studies 69

Case Studies Case Study Studies Ad Building 69

Hinge Marketing

JULY 14, 2022

According to our study of 220 visible experts , no other technique can boost visibility as much as speaking engagements do. Close to 67% of the study’s respondents rated it the most effective way to draw and grow their audience, which explains why nearly 75% of respondents used them as a technique to promote their expertise.

Thought Leadership 88

Thought Leadership Press Ideal Customer Profiles High Quality Lead 88

Biznology

APRIL 24, 2015

My new book, B2B Data-Driven Marketing: Sources, Uses, Results , is launching in a few weeks. While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. Great approach, isn’t it? Like this post?

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

Hinge Marketing

APRIL 8, 2021

According to our study of 220 visible experts , no other technique can boost visibility as much as speaking engagements do. Close to 67% of the study’s respondents rated it the most effective way to draw and grow their audience, which explains why nearly 75% of respondents used them as a technique to promote their expertise.

Thought Leadership 112

Thought Leadership Press Ideal Customer Profiles High Quality Lead 112

ClickZ

NOVEMBER 5, 2019

The site enables users find and book cheap flights, trains, and buses by comparing prices across multiple carriers. The company employs over 2900 people and manages an average of 10,000 bookings a day. Interactions worked closely with Kiwi.com to onboard the tool, which facilitated fast progress from integration to launch. “We

Case Studies 49

Case Studies Case Study Work Management Marketing Management 49

Marketing Insider Group

JANUARY 24, 2022

Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. Video is an especially useful content marketing tool for SaaS companies because it’s an engaging way to break down the highly technical and often complex topics they cover for customers. Quick Takeaways.

Paid Search Agency 317

Paid Search Agency Content Marketing Companies Case Study 317

Content4Demand

FEBRUARY 7, 2020

The course is titled: “The Demand Generation Master Class,” and I will teach key frameworks and demand generation principles that every B2B digital marketer needs in their tool chest. But it doesn’t end at B2BMX, as I’ll be reinforcing the learnings by providing copies of my book and toolsets to my workshop attendees.”

Case Study 54

Case Study Case Studies Studies Work Management 54

Biznology

FEBRUARY 18, 2013

A joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI). To help alleviate the frustration, here are case studies. Do these case studies prove ROI to you?

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Content Standard

JUNE 12, 2017

Healthcare’s case studies are needlessly dry. Our industry has some of the most dramatic, most touching, and most riveting stories in the world, but somehow our case studies generally manage to be sufficient at best. This can be said about almost any industry, but healthcare is especially bad. Why Stories Matter.

Case Study 56

Case Study Case Studies Studies Work Management 56

B2B Marketing Directions

JANUARY 21, 2023

Numerous studies have shown that ABM can deliver superior marketing results, and this track record of success has led a growing number of B2B companies to adopt an account-centered approach in other customer-facing business functions, such as business development, sales, and customer success/customer service.

Account Based Marketing 52

Account Based Marketing Allocation Work Management B2B Thought Leadership 52

Marketing Insider Group

JANUARY 12, 2021

Customers appreciate, and in some cases, have a high demand for content personalization. In the 2019 Personalization Development study , 93 percent of responding companies said that advanced personalization led to revenue growth! One study broke down the types of frustration they feel and what companies do to trigger it.

Marketing & Strategy 278

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 278

Martech Advisor

JANUARY 31, 2020

Reading a diverse range of marketing books is integral to this process. We spoke to five leading marketers to know what’s on their reading list, and how these books can help you make a difference in 2020. The right books on marketing strategy can help you get up to speed and even inspire new, disruptive ideas. Everything.

Paid Search Agency 92

Paid Search Agency Marketing & Strategy CMO Case Study 92

Marketing Insider Group

JANUARY 13, 2021

Google is, by far, the favorite tool, and one of the most important aspects of Google results is SEO. A new study found that a majority of business executives agree that SEO does impact brand perception. You can use listening and monitoring tools that will alert you at the mention of your brand.

Marketing Management 322

Marketing Management Content Marketing Planning Content 322

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Marketing Insider Group

JUNE 19, 2023

Various search engine optimization tools have features that can help you find competitors you haven’t yet discovered. Check beyond the “Blog” or “Case Studies” pages of a domain. Footers now commonly have links to robust long-form content, such as e-books and whitepapers.

Analysis 276

Analysis Top of Funnel Advertising Agencies Content 276

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Investing in a random sales tool is a waste of time, money and effort. We have listed the 10 best sales tools you must be acquainted with to boost your B2B sales. What are Sales Tools? Why Use Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Vision Edge Marketing

JUNE 4, 2024

We can take a lesson from the book of skilled authors, who frequently rely on feedback to refine their story. Aligns with Customer Expectations: Just as writers study reader preferences and trends, your positioning and messaging benefits from delving into customer insights. Such is the case with a message map.

Validation 247

Validation Positioning Work Management Marketing Management 247

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. I would not be writing this case study today without him! Before and after: “Best sales books”. Best sales tools”.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Marketing Insider Group

NOVEMBER 8, 2021

A 2020 Demand Gen Benchmark Study found that 51% of marketers are using data to inform their campaigns. It’s not something you learn in college or read in a book. Once audiences are built, you can track their conversations over the course of time or in many cases, in real-time. I do understand though.

Buyer's Journey 337

Buyer's Journey PR Content Analysis 337

Outreach

DECEMBER 18, 2019

We’ve compiled a list of five must-read books for sales operations leaders to help you support your sales team with day-to-day tactics or a winning long-term strategy. This book is a must have for any sales operations leader. This book is more than your typical sales ops “how-to.” Get it here. Get it here.

Lead Ranking 80

Lead Ranking Forecasting Paid Search Agency Buyer's Journey 80

Hubspot

DECEMBER 28, 2020

To learn how to conquer these challenges — plus many you haven't discovered yet — take a look at these books on remote work. Unlike many remote work books aimed at leaders and solopreneurs, Douglas, Gordon, and Webber focus on the front-line remote worker. I'd suggest other books, like Work-From-Home Hacks or the Holloway Guide.

Work Management 101

Work Management Peer-to-peer Best Practices Act-On 101

DivvyHQ

JULY 27, 2017

It’s one of the few tools that is straightforward. I love the existence of a tool that is centralized and offers me forward and backward visibility into the content.”. With DivvyHQ’s export tool, I can export a csv file of everything we published that week. It really helps them track and manage things.”.

Case Study 40

Case Study Case Studies Studies Paid Search Agency 40

Martech

MARCH 6, 2024

Dig deeper: Email marketing strategy: A marketer’s guide Theory into practice: A frequency-testing case study We work with a travel company that relies on email to drive inquiries and bookings. Our conclusion Sending a weekly campaign will generate more revenue and bookings than sending only twice monthly.

Click Rate 103

Click Rate Budget Programs Case Studies Open Rate 103

MKT1

JANUARY 11, 2024

But, figuring out what tools to use for your specific company amidst all the noise and testing tool after tool to find the perfect fit can be a full-time job ( even if you use AI to research these AI tools!). suggest which tools to use. Good news: This is basically our full-time job at MKT1. What is it?

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Rev

FEBRUARY 12, 2019

So it’s important to study the different types of selling and then decide which style is right for your company—a selling style that fits your company’s goals and culture. So I wrote the name of the book down and read it. I listened to the whole book on Audible while cycling.) 3 Tools to Clinch the Challenger Sale.

Tools 114

Tools B2B Thought Leadership Thought Leadership B2B Sales 114

Rev

FEBRUARY 12, 2019

So it’s important to study the different types of selling and then decide which style is right for your company—a selling style that fits your company’s goals and culture. So I wrote the name of the book down and read it. I listened to the whole book on Audible while cycling.) 3 Tools to Clinch the Challenger Sale.

Tools 114

Tools B2B Thought Leadership Thought Leadership B2B Sales 114

Marketing Insider Group

SEPTEMBER 28, 2020

Cloud business applications provider Intermedia uses their blog to share news, security advice, and case studies of businesses successfully deploying cloud technology to improve performance. Content such as “New Study Finds More Than Half of U.S. It’s also a tool used by some of the world’s greatest leaders and visionaries.

Thought Leadership 307

Thought Leadership Enterprise Management Work Management Marketing Management 307

Marketing Insider Group

SEPTEMBER 12, 2023

In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% From audience targeting to distribution and optimization, AI tools can help ensure content reaches and resonates with the intended audience, maximizing ROI. Robots aren’t here to take our jobs.

Marketing AI 264

Marketing AI Distribution Content Marketing Content 264

Televerde

JUNE 7, 2021

Invest in helpful resources like contemporary books on sales and books on marketing to improve your sales growth and lead generation. Study analytics to learn all you can about your audience. 5 Insightful Books on Sales and Books on Marketing. What Does it Mean to Modernize Sales and Marketing?

Work Management 52

Work Management Marketing Management Planning Paid Search Agency 52

Marketing Insider Group

DECEMBER 8, 2021

In this case, there is value from B2B influence, which could have an everlasting benefit. Technology is the tool or set of tools that will be used to manage the customer community and there are many available on the market. Over the last decade, hundreds of studies and research reports have validated this point.

Enterprise Management 303

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 303

Aberdeen

MARCH 28, 2023

Artificial intelligence (AI) has been a buzzworthy topic for years — even decades — but the recent release of generative AI tools such as ChatGPT and Dall-E 2 has captured the public’s imagination. one hand, tools like ChatGPT have the potential to make life easier for people, liberating them from time-consuming tasks.

Marketing AI 98

Marketing AI Generation Case Studies User-Generated Content 98

Biznology

NOVEMBER 2, 2020

This is the oldest trick in the book, but is oddly missing from many B2B websites. Offer a research report, a guide, a case study—something that will help them address their current challenges. Many of the leading marketing automation tools today, like Marketo and Hubspot, have this functionality embedded.

Marketing Automation Services 197

Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

Circle Studio

MARCH 12, 2020

While blogs, podcasts, video and other online content has taken center stage, good old-fashioned, printed books still remain a great way to get inspiration and stay ahead of the marketing curve. So here’s a list of 15 marketing books that are sure to educate you and inspire your modern B2B marketing. ABM is B2B. The Power of Moments.

Work Management 78

Work Management Marketing Management B2B Marketing Marketing Analytics Tools 78

Exo B2B

NOVEMBER 21, 2019

A few weeks ago, I got my hands on the 2020 version of B2B Content Marketing Benchmarks, Budgets, and Trends—North America , a comprehensive study of a field of activity that, as you know, is of particular interest to me. According to the study, it’s social networks that overtake all the others, namely blogs and newsletters.

Studies 45

Studies Top of Funnel B2B Digital Marketing Funnels 45

Martech

SEPTEMBER 11, 2023

During an online brainstorming session, I stumbled upon a plugin for the text-to-image creation tool, Midjourney, that would allow me to update any of the portraits created on the platform (and even ones not created on the platform) with the facial features of someone I knew. That has all changed, almost overnight. What is genAI exactly?

Marketing AI 127

Marketing AI Generation Work Management Marketing Management 127

Trade Press Services

MARCH 4, 2024

Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. When developing evergreen content, consider topics such as case studies, step-by-step guides, tutorials, checklists, industry glossaries, resource lists, comparison charts, and best practices.

Top of Funnel 77

Top of Funnel Trends B2B Thought Leadership Buyer Personas 77