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AI workflows for marketers—and recommended tools for each

MKT1

If you don’t adopt AI as a marketer, you won’t be efficient or effective enough to compete—we’ve all heard this many, many times at this point. Kathleen and I are marketers and investors. suggest which tools to use. Good news: This is basically our full-time job at MKT1. What is it? Who is it for?

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Buyer’s Guide to the Best Content Marketing Books of 2018

Content Marketing Institute

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. In addition, some acclaimed authors returned with new books. Drivers of content marketing.

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Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Moz

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. Josh is one of my closest friends and my marketing mentor.

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34 Clever Scarcity Examples to Skyrocket Your Conversions

Optinmonster

In marketing, studies have found that limited-time offers improve the chances of customers buying a product by up to 33%. How Does Scarcity Marketing Work? Cialdini popularized the concept of scarcity as one of the 7 pillars of persuasion in his best-selling book Influence. Let’s get started. We recommend TrustPulse.

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What is Account-Based Marketing?

Sharpspring

Today, thanks to ABM-friendly automation tools, it’s easier to develop and streamline an ABM strategy for your B2B enterprise. Problems with Traditional B2B Marketing. Traditional B2B marketing identifies one or more individuals at a company, then sends them a pitch. Elements of Account-Based Marketing Strategies.

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How to Build a SaaS Marketing Budget – Business Benchmarks & Breakdowns

accelerate agency

If you can take this understanding and combine it with an in-depth knowledge of the best SaaS marketing strategies, you’ll have all the tools you need to build a budget that suits your business down to the ground. Join us as we look at how to build a SaaS marketing budget that’s tailored to you. compared to 11% in 2020.

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How to Build a SaaS Marketing Budget – Business Benchmarks & Breakdowns

accelerate agency

If you can take this understanding and combine it with an in-depth knowledge of the best SaaS marketing strategies, you’ll have all the tools you need to build a budget that suits your business down to the ground. Join us as we look at how to build a SaaS marketing budget that’s tailored to you. compared to 11% in 2020.