Biznology

APRIL 5, 2016

Almost three years ago I wrote Blogger outreach is more PR than social media. Here’s what we do these days: Prepare every campaign as if it’s a traditional PR campaign (it’s not selling, it’s sharing). The post Influencer outreach is more PR than marketing or advertising appeared first on Biznology.

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Biznology

APRIL 25, 2017

Chris Abraham is a leading expert in digital: online reputation management (ORM), Internet privacy , social media marketing, and digital PR with a focus on blogger outreach, blogger engagement, and Internet crisis response. Our low overhead allows us to gladly serve startups, publishing, nonprofits, and associations.

Advertising Agencies 171

Advertising Agencies Blogger Media PR 171

Biznology

SEPTEMBER 13, 2011

Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. But I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary.

Blogger 80

Blogger Outreach Marketing Analytics Tools Paid Search Agency 80

Biznology

OCTOBER 11, 2011

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

Blogger 80

Blogger Long Tail Marketing Outreach PR 80

Biznology

SEPTEMBER 20, 2011

Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers. In the five years that we’ve been reaching out to bloggers, we’ve learned just as much about how NOT to pitch as we’ve learned about the right ways.

Blogger 80

Blogger Outreach Advertising Agencies Wikipedia 80

Biznology

SEPTEMBER 27, 2011

So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? But because we so so many people who are afraid of blogger outreach, due to the scary situation that others have blundered into, I wanted to walk through our process to show you how it’s done.

Blogger 80

Blogger Outreach Wikipedia PR 80

Biznology

MAY 2, 2017

The good old fashioned PR pitch to the good old-fashioned, scruffy, died-in-the-wool, bourbon soused, reporter. was endlessly generous with the hundreds of bloggers who responded to our outreach of thousands. Yes, you heard me right, we pitch thousands of bloggers in search of the perfect match. That’s not over.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Biznology

OCTOBER 17, 2017

Micro-influencer marketing is one of the services that sets my agency, Gerris Corp , apart from other Digital PR firms. The good old fashioned PR pitch to the good old-fashioned, scruffy, died-in-the-wool, bourbon soused, reporter. was endlessly generous with the hundreds of bloggers who responded to our outreach of thousands.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

FEBRUARY 13, 2018

there was Abraham Harrison , my first digital PR agency. AH sold influencer marketing ( née blogger outreach) since Autumn 2006— twelve-years ago now—and Gerris Corp continues in this tradition. 50’s a fail. Before Gerr.is

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

Biznology

JULY 12, 2016

A third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? There’s nobody online taken more for granted than bloggers. PR gets people and understands the value of keeping love alive.

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. So why aren’t PR people doing it yet?

PR 80

PR Web 2.0 Blogger Public Relations 80

Biznology

APRIL 3, 2018

Next, you should become a blogger — or at least develop a process to produce blog content since Google adores blogs and seriously understands the architecture and framework of most blog platforms. You can task your Summer Intern (whatever times’ left), you can push it on your PR or communications team, or you can do it yourself — but do it.

Business 197

Business Enterprise Management Blogger Class 197

Biznology

JUNE 13, 2017

A good PR artist needs to spend the time learning to actually draw the hands, if you will. Unlike marketing and advertising, online PR isn’t fire-and-forget. Don’t (or Do) Compare My PR Campaign to Google Ads. Sadly, in a post PR world, we need to be able to compete a little bit with Facebook Ads and Google Ads.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Biznology

JANUARY 18, 2017

It brought journalists and popular mom bloggers to Cincinnati and flung open the doors of its labs and executive offices to answer all their questions. This of the worst possible PR nightmare scenario you could experience. It also got involved too late in the Facebook discussion, by which time it was back on its heels.

Planning 80

Planning Blogger Advertising Agencies PR 80

Biznology

JANUARY 5, 2016

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Have PR practitioners benefitted? So, it was an honor to be included.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Biznology

MARCH 15, 2016

That’s why it’s easier to be a PR specialist than it is a generalist. If you’re in healthcare PR, you can spend every day cultivating your influencers into a virtual rolodex of best friends. If I really want to make a connection, I can reach out as a fellow blogger or make it apparent that I have 50.8k

Blogger 80

Blogger Work Management Burn Rate PR 80

Biznology

DECEMBER 5, 2017

As a result, I was an academic, memeticist , poet, IT guy, Linux SA, a programmer, a technologist, a marketer, a PR guy, social media marketer, entrepreneur, traveler, and small business owner over a bunch of platforms from Greymatter to Pyra Labs Blogger; from Zope to Plone ; from Six Apart Movabletype to WordPress; and from Squarespace back to Zope/Plone (..)

Domain 196

Domain Marketing Analytics Tools Google Buzz 196

Biznology

AUGUST 31, 2015

The CEO really wanted to establish a relationship with me, the PR agency rep said. Although the media world has been turned upside down since I last worked in journalism, PR practices have hardly changed at all. I understand that PR is a tougher job today that it was a few years ago. Time Machine.

PR 80

PR Public Relations Paid Search Agency Blogger 80

Biznology

JUNE 3, 2014

This is both the sort of thing that Google loves — it is SEO catnip — and it is just the sort of content that flows, both upstream to A-list bloggers and to mainstream media and down to your readers, aggregators, and to other bloggers and other blogs. To me, Chris Brogan said it best, “customer service is the new PR.*”

Advertisements 80

Advertisements Advertising Banner Ads Banners 80

Biznology

MARCH 23, 2016

We’ll cover A-list and long-tail outreach, bloggers, journalists, and social media influencers across different platforms, and discuss what does and doesn’t work in earned media and how to pay-to-play if you’re not getting results. He focuses on blogger outreach/engagement and internet crisis response. Thanks to all our sponsors!

Long Tail Marketing 80

Long Tail Marketing Advertising Agencies Paid Search Agency Work Management 80

Biznology

NOVEMBER 10, 2015

Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing. Content Marketing is the New Website Content.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Biznology

JANUARY 9, 2014

The world’s best-known bloggers have the ability to make or break their brand’s reputation with a simple Tweet to their massive audience. Traditional PR just isn’t as effective as it used to be. Blogger LinkUp. This company’s stellar outreach tools help connect brands and bloggers. BuzzStream. MyBlogGuest. FollowerWonk.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

Biznology

JUNE 28, 2016

So, even though I am now a PR shill and marketing hack, my roots hold deeply to my geeky past. OK, I feel like I have lanced the boil that has built up from not being a geek since 2006, so I’ll return to the world of blogger outreach, influencer marketing, online relationship management, SEO, and social media strategy.

Blogger 149

Blogger PR Outreach Work Management 149

Biznology

DECEMBER 13, 2011

However, after re-reading my SMNR post , it wasn’t about technology at all, it was about the collecting and presenting of relevant assets, copy, images, and videos; it was about organizing and branding an ease-of-use “steal all this content, blogger, and please post on your blog” microsite.

Social Media 80

Social Media Demand Media Blogger 80

Biznology

DECEMBER 31, 2013

Before you were a social media guru, social media expert, online community manager, or blogger extraordinaire, what were you about? What are you about outside of social media marketing and digital PR? How did I become a Forbes top-50 online influencer? The results will always be way more delicious and successful recipes.

Social Media 80

Social Media Media Work Management Marketing Management 80

Biznology

AUGUST 6, 2012

Blogger Outreach. If your PR system publishes the releases to syndicators such as PR Newswire, that is an external link. For a large swath of the keyword landscape, the best and brightest bloggers have a lot of domain authority. Perhaps one of your SMEs follows and is followed by the blogger you want to target.

Google 80

Google Ad Building Domain Blogger 80

Biznology

JULY 17, 2018

Wouldn’t that be a PR disaster? And, I can’t say it enough: $250/post is just the starting fee for neophytes and beginners–baby bloggers. “So Sue Me!” ” (Would You Dare? I Mean, They’re Influencers!). They’re online influencers, after all. Grease That Palm!

Budget Programs 135

Budget Programs First-Mover Advantage Ad brokers Long Tail Marketing 135

Biznology

DECEMBER 4, 2012

Every time my article explicitly says “Blogger Outreach” the server will turn that phrase into a hyperlink and that link will go to the page on Blogger Outreach — and if I change things up, I can change than point-to link to somewhere else and it will change every instance … erm, instantly.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Biznology

JANUARY 17, 2011

Let me explain and let me introduce myself because Mike has offered me the opportunity to be a blogger here, so I thought I would put everything into context and perspective. Instead, I threw myself and my agency into blogger outreach and social media marketing. That's my goal as blogger here.

Social Media 80

Social Media SEO Advertising Agencies Media 80

Biznology

OCTOBER 21, 2014

Here’s a secret: all the best PR men and women are really persistent. We’re personally, by hand, reaching as far down the tech, app, and gadget A-list as possible, reaching hundred of bloggers and social media writers. You can’t just rely on one cracker-jack, hyper-rolodexed, PR superstar in the Internet age.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Biznology

JUNE 26, 2012

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. ” I quickly responded, “Funny.

Blogger 80

Blogger Outreach PR Media 80

Biznology

JANUARY 14, 2014

Well, part of being a blogger for 15-years is that you’ve written quite a lot of rubbish. Here’s the thing: if you’re in communications, PR, or marketing, you may be less technical than I am. Aside from some challenges with uptime, the site has always been there and worked. Rock hard, until it wasn’t.

Internet Marketing 80

Internet Marketing Domain Marketing Proposals Blogger 80

Biznology

SEPTEMBER 21, 2011

Or improve your PR efforts? For example, if you’re looking to boost PR, substitute “journalists,” “bloggers,” and “social media influencers” for “customers” to ensure you’re asking exactly the right question. Actually, I recommend just a few: What is it you want? What are your goals and objectives? What matters to your business?

Social Media 80

Social Media Media Wikipedia PR 80

Biznology

NOVEMBER 8, 2012

Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. And bloggers , of course, need to know what words their audiences use to describe their pain points.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

OCTOBER 2, 2012

Then it became social media marketing, then blogger outreach, then digital PR and digital marketing. And, who knows what digital PR and ORM will be called in the future? Another example is a service I offered which cleaned bad search engine results off of Google. I called it defensive SEO then defensive search.

Keywords 80

Keywords Paid Content Adwords Ideal Customer Profiles 80

Biznology

JULY 3, 2012

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Bloggers, in fact, are the victims and we digital and PR agencies are the perps.

Blogger 80

Blogger Outreach PR Advertising Agencies 80