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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

It’s 2019, after all – B2B marketers have evolved past “lead gen 101” They need leads that contribute to pipeline. But here’s just one example : 58% of marketers said their top priority was lead quality. It will give you suggestions for negative keywords, tell you who their top organic and paid competitors are, and more.

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How to Recession-Proof Your Content Marketing Strategy

ClearVoice

Marketing is Essential During a Recession. It’s tempting to cut back on your marketing budget, but data shows that is actually not a good idea. According to a new report from Analytic Partners , if you cut back on marketing spending during a recession, your competitors may swoop in and steal your business. Click To Tweet.

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Flip the Funnel: How To Use Micro-Influencers in 2018

Webbiquity

As social media has become more fundamental to marketing, it’s forged new ways to attract, reach and influence an increasingly broad customer base. In fact, 2017 saw 36% of marketers invest £3,598.80 (less than $5,000) in influencer marketing. However, marketing isn’t just a numbers game. Source: [link].

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19 Content Marketing Conferences to Attend In 2019

nDash

There are so many marketing conferences to choose from in 2019! B2B Marketing Exchange – February 25-27 – Scottsdale, AZ. B2B Marketing Exchange – February 25-27 – Scottsdale, AZ. The B2B Marketing Exchange covers all areas in – you guessed it – B2B marketing.

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No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Content Standard

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended. billion by 2017.

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No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Content Standard

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended. billion by 2017.

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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

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