Contently

OCTOBER 16, 2018

From widespread layoffs to the rise of content marketing jobs —which are starting to eclipse the more-familiar reporter, editor, and blogger job titles—it’s a confusing period for anyone who writes for a living. Do I value and enjoy the loyalty of my branded clients? All the writers I know are experiencing an identity crisis.

Work Management 155

Work Management Brand Identity Branding Paid Search Agency 155

Chris Koch

JANUARY 22, 2010

To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR. There have been research attempts made to uncover and evaluate methods for measuring the ROI of PR. And it leads back to the problem we have with PR.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Atomic Reach

JANUARY 3, 2019

Jeff Bullas - Influencer, Author, and Blogger. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”. Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing. Content Marketing Influencers: Who Are They?

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Marketing Insider Group

FEBRUARY 5, 2024

DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Growth Badger) A majority of bloggers, over 50%, fall within the age range of 21 to 35 years. alone boasts approximately 32 million bloggers as of 2022. OrbitMedia) Bloggers using 7 or more images per post are 2.3

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Convince & Convert

JULY 17, 2015

Recently I conducted and published a survey capturing the input of 4,000 of the top bloggers on marketing partnerships. One of the key takeaways was that the majority of bloggers want to work directly with the brands. Once a big-time marketer who did plenty of his own blogger outreach , now James is an influential blogger himself.

Blogger 147

Blogger Planning Outreach Press 147

Webbiquity

DECEMBER 13, 2011

With those basics established, here are 10 ways for small (or really, almost any size) businesses to use social networks for marketing and PR. Develop reputation as a thought leader (or something equally positive). Only the gauche and boorish would try to friend someone on Facebook that they have no prior connections to.

Social Networks 100

Social Networks Network Marketing Social Marketing Ideal Customer Profiles 100

Leadspace

JANUARY 4, 2017

They just don’t trust, give credibility to (never mind loyalty, goodwill, or brand reputation to) the ad and promotional stuff like they used to. PR Analytics from Cision or Trendkite. Prior to Oracle, he held senior leadership positions at several companies, including Data.com, Salesforce.com, RR Donnelley, and Jigsaw. .

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Convince & Convert

JULY 6, 2010

Most recently, Target partnered with Search Institute® to develop the ‘ Turn Summer Play into Summer Learning ’ series on its Facebook page, which provides parents with fun, weekly tips to help their child’s mind stay active during the summer with research on how it makes a positive impact on child development.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

APRIL 28, 2010

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. Someone in your company should be assigned to monitor and respond to ALL reviews and forum posts , positive or negative. Sore spot with us PR types.) Sore spot with us PR types.) What would you do?

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

JUNE 24, 2010

That’s what builds loyalty and advocacy. Authenticity and customer testimonials build loyalty and advocacy. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

APRIL 13, 2010

She has led a life that demonstrates the importance of a positive attitude, the need to laugh at yourself and the world around you, and the fact that the most happy people are the most compassionate people. There have been so many people in my life who have had a positive influence on me so I think I'm going to go a different route.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

JULY 14, 2010

Personally, I have had to serve in the positions of jester, leper, and pariah in my efforts to have others adopt social media strategies. The problem is that social is far more about building loyalty and engaging current and future customers than it is about driving immediate sales results. Do you agree? link] very true!

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

AUGUST 10, 2010

The more you can understand about the person on the other end of the phone, the higher the likelihood of a positive business outcome. If you see that they write about or comment on technology, you can solve their problem in a more appropriate way than if they aren’t comfortable with technology. Listening to the consumer?

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

WebMarketCentral

FEBRUARY 20, 2008

Marketers Can Buy Buzz by MediaPost Online Spin Max Kalehoff of Clickable presents some interesting findings on the (highly positive) correlation between media spending and word-of-mouth "buzz." Can you buy customer loyalty? by Loyalty Marketing Blog Jonathan Treiber makes the case that customer loyalty can't be bought, only earned.

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

seo.co

MAY 17, 2021

Sometimes this happens naturally, but you can also proactively send products to bloggers as a way of encouraging them to write about your brand. Once you accomplish this, you’re at a point where people are engaged enough to respond in a manner that positively impacts your brand. Showcase loyalty. Reviews and testimonials.

User-Generated Content 100

User-Generated Content Generation SEO Planning 100

seo.co

NOVEMBER 21, 2021

Furthermore, PR was also much less risky, especially compared to more manual link building services. We aren’t talking about the true PR professionals and big companies that have been doing this for many, many years. A well-known person in the SEO industry decided to give PR a test. The “Test”. And it worked. New employees.

Press 105

Press PR Lead Scoring Lead Ranking 105

Envy

NOVEMBER 4, 2019

Introduction: The PR and Inbound Marketing Marriage. Your B2B marketing toolkit includes inbound marketing and public relations (PR) among other strategies. You juggle social media, blogs, gated content, white papers, case studies, brochures, one-pagers, press releases, blogger outreach, journalist and analyst outreach and more.

PR 96

PR Inbound Marketing Top of Funnel Work Management 96

Outbrain

JULY 9, 2019

Did someone write a positive review of one of your products? Build a press page where you can publish all company news and brand mentions, such as interviews, press articles, bloggers reviews, awards, etc. Reach out to bloggers and influencers who are into beauty and cosmetics. PRess the difference.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Paid Search Agency Planning 48

Online Marketing Institute

MARCH 24, 2011

In an age where everyone and their mother has access to Blogger , Tumblr , Posterous or other flavor-of-the-year services, getting your blog to be well-trafficked, highly syndicated and massively popular is no easy task. Become an Industry Expert Use the blog to position yourself as an industry expert.

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Webbiquity

OCTOBER 8, 2013

Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand. Re-tweet positive PR and update followers daily during the event.

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

Convince & Convert

APRIL 8, 2010

This was one of my favourites this week – [link] [link] Akash Sharma Some practical thoughts Jay, Guess the response over iPad's success has been a mixed bag of equal significance on both positive and negative thoughts.I think it's just a step towards making the tablet computing technology work in the future. Im Jay Baer.

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136

Webbiquity

OCTOBER 8, 2013

Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand. Re-tweet positive PR and update followers daily during the event.

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

Convince & Convert

JULY 27, 2012

Eric: Do you know of any instances off the top of your head, where you have seen this done well, where rank-and-file employee interacts with you on behalf of the brand, in a way that it creates a meaningful, positive experience? It’s positive sentiment, but it’s not necessarily a real promoter behavior.

Lead Ranking 115

Lead Ranking Enterprise Management Lead Scoring Work Management 115

Webbiquity

AUGUST 28, 2012

Dr. Seuss’ 7 social media lessons by Ragan’s PR Daily. He or she who knows everybody and everybody knows him or her”) and the sharer (“one who distributes information to the bloggers to journalists through the specialized webzines. You want loyalty? Social Media Marketing Tips, Tactics & Techniques.

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Single Grain

AUGUST 19, 2021

When you are trying to establish a global brand presence, you should use PR and guest posting to help you improve the authority of your domain(s). PR will enable you to acquire valuable media mentions and links. Use PR agencies to share your business news with reputable media publications to expand your brand presence.

SEO 98

SEO Optimization Lead Scoring Lead Ranking 98

Convince & Convert

AUGUST 25, 2010

August 25th, 2010 |Written By: Jay Baer | View Comments Tweet Today’s post is a collaboration with Clinton Bonner , community connectivity expert, futurist, and blogger at Everything to Everything. Carefully crafting and leading the consumer experience in-store and virtually, has earned the company trust and admirable loyalty.

Paid Content 142

Paid Content Facebook Paid Search Agency Advertising Agencies 142

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Source: Jay Baer #foursquare #analysis #socialmedia #PR [link] Joseph Manna Jay, very good points and I share the same views. Foursquare is so much more than “what you're having for lunch.&#

Analysis 150

Analysis Social Media Work Management Mobile Marketing 150

Webbiquity

JUNE 6, 2011

Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer! An avid search marketing blogger, he’s written extensively for SearchEngineWatch, SearchEngineLand, SEORoundTable and others. Competitive by Nature, Positive Minded, Marketing Student & part time social media manager.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

SnapApp

DECEMBER 14, 2016

Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. Knowing the EXACT pain pints of your target audience and providing massive value up-front, and at no-cost, will help build immediate trust AND position you as the answer to their problems. Back to top.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Webbiquity

MAY 14, 2013

J-P De Clerck makes a comprehensive case for corporate blogging—as long as it isn’t done the “wrong” way: “It’s traditional PR in a new package: corporate blogs as a way to shout how great they are.” Better yet, invite those experts to share their knowledge on your blog as guest bloggers. What’s your view?

Resources 100

Resources Tips Blogger Social Media 100

Convince & Convert

JUNE 23, 2010

I would argue that Ford should go leagues further, by embracing a consistent crowdsourcing approach that constantly empowers consumers (and would-be consumers) of all Ford vehicles with opportunities to co-create, relevantly share and earn legitimate rewards that drive loyalties and purchasing habits for years to come. How's this?

Social Media 121

Social Media Media Paid Content Webinar Metrics 121

Convince & Convert

SEPTEMBER 23, 2010

Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. But, we made the time to include it in our lives, because the net benefit was incredibly positive.

Social Media 146

Social Media Media Paid Content Webinar Metrics 146

Convince & Convert

SEPTEMBER 20, 2010

Twitter also offers a lot to the PR teams within brands who need to seed constant updates and handle crisis management issues. Ultimately, I see Twitter (and even Facebook, largely) as being more impactful on loyalty and retention, than on net new revenue. I see Twitter for branding working in only the rarest of examples.

Twitter 145

Twitter CRM Business Paid Search Agency 145

Convince & Convert

JUNE 16, 2010

Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Awareness, recall, positive sentiment, “engagement&# and buzz aren’t enough to overcome this mercenary reality. It’s more about demand creation. Im Jay Baer.

Social Media 119

Social Media Paid Content Media Webinar Metrics 119