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Flip the Funnel: How To Use Micro-Influencers in 2018

Webbiquity

While landing a celebrity to wear or promote your product was once the PR scoop of the century, today the rising profiles of social media influencers have made reaching wider audiences much more accessible. In fact, 2017 saw 36% of marketers invest £3,598.80 (less than $5,000) in influencer marketing. This is where micro-influencers come in.

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Influencer marketing should not be about collecting influencers

Biznology

What all of these people-collectors have in common is that they tend to take these flesh and blood people they have collected and lock them into a curio cabinet, a de facto glass menagerie. That’s why it’s easier to be a PR specialist than it is a generalist. LinkedIn and Twitter has made this even easier.

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Social Media Events Calendar and Advice Guide

Convince & Convert

The reality is that there isn’t a damn thing you’ll learn at a social media event that you couldn’t learn from a blog or a book if you wanted to work that hard. What makes event-based learning worthwhile is the in the flesh interactions. Where this gets particularly important is when companies send multiple attendees.

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Your keywords suck and are outdated

Biznology

Then it became social media marketing, then blogger outreach, then digital PR and digital marketing. And, who knows what digital PR and ORM will be called in the future? And that’s your fault, man — own up! And that’s your fault, man — own up! Let me give you a personal example. Related articles.

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated. Having a social media policy is considered an enforcement action by the FTC, which can be important if you are sued for misleading or unsubstantiated claims on a blog or by a blogger.

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Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

Hire a social media-savvy PR person to help you get interviewed by prominent bloggers and writers in your industry. In the old days—like, six or seven years ago—if someone had a bad experience with a company, he or she generally vented about it to a few friends and that was the end of it. This Time, It’s Personal.

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Creating brand awareness

Ontraport

Through your public relations (PR) efforts, potential leads in this stage are beginning to subconsciously learn about your brand’s existence via partnerships and connections you’ve built with industry thought leaders. Business owners and marketers come to us from a wide range of industries and with a diverse set of business skills.