Paul Gillin

JULY 15, 2011

PR practitioners who undertake influencer relations programs often discover an odd disconnect between them and traditional media relations: Bloggers don’t operate by the same rules as reporters. It turns out the blogger was more interested in the motivations of the PR firm than in Google’s allegedly intrusive behavior.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

MAY 25, 2010

As an established presence in a community with few other bloggers, Cahill is a big fish in a small pond. When I pass people in the hall, I’ll ask if they had any recent customer interactions that were interesting,” he says. Even rarely used terms like “compressor surge control” deliver Emerson on Google’s first page.

BtoB 50

BtoB B2B B to B Blogger 50

Paul Gillin

JUNE 9, 2011

Cree Lighting blogger and former newspaper reporter Ginny Skalski. If you choose to hire a journalist as a corporate blogger, you’re in good company. BtoB and I work so well together at this point that there is very little waste in our interaction. Moral of the story: ask for raw copy, not clips. Going the Full-Time Route.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Paul Gillin

MARCH 24, 2011

The program is backed by an editorial calendar and a roster of bloggers selected for their communication skills and ability to address different audience segments. Results: “A near vertical rise in viewership,&# Alan says, and a high quality of interaction with visitors.

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

SEPTEMBER 6, 2011

In essence, Klout treats every social network the same and all interactions equally, she said. Except that Klout doesn’t currently monitor blogs, other than those on Google’s Blogger service. A retweet, which is a one-button operation, is just as good as a thoughtful commentary on a blog.

PageRank 50

PageRank Social Networks Wikipedia Ideal Customer Profiles 50

Paul Gillin

DECEMBER 15, 2010

According to Eloqua content director Joe Chernov : Our vision is to make this graphic as interactive as possible. We are also urging bloggers who are not present on the “tree&# to tag themselves as well.)

Eloqua 50

Eloqua Blogger Tagging Display 50