KoMarketing Associates

OCTOBER 16, 2012

A client emailed me this weekend with a message about a potential guest blogger for their website. The blogger’s proposal was written concisely, the objective clearly stated, and the message illustrated a basic understanding of the client’s website initiatives.

Tactics 120

Tactics SEO B2B Marketing Planning 120

KoMarketing Associates

OCTOBER 24, 2017

In the SEO world there are two factors that most professionals agree are the most important when it comes to the organic ranking of your pages – probably because Google themselves revealed it – content and links. BONUS TIP #2 : Use Google Alerts or another method to track mentions of your brand online. Thanks for the piece.”.

Link Building 121

Link Building Practices Ad Building B2B Marketing 121

KoMarketing Associates

MARCH 7, 2013

Speaker, Author and Blogger @Forbes and @B2BMKTGInsider.” “B2B content marketing consultant; Executive Editor of Content Marketing Institute; blogger and one of the founding members of savvyb2bmarketing.com” Follow Michele at https://twitter.com/michelelinn. Wildfire by Google (@wildfireapp).

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

KoMarketing Associates

APRIL 30, 2012

Text used for and around the link (even though Google has acknowledging changes to how they handle anchor text this past month, obtaining keyword relevance should still be a focus where possible and applicable). Google+ specific metrics (number of included circles, interactions). Site Popularity-Specific Metrics. Domain Age/History.

Link Building 120

Link Building Lead Scoring Lead Ranking SEO 120

KoMarketing Associates

JUNE 19, 2014

Recent Google+ posts show up in a branded search] . Google+ is now responsible for local data and that data is being pulled into search results. Bing is personalizing search with Facebook and Google is personalizing search with Google+ (I’m just gonna go ahead and group Gmail, Youtube, Authorship, etc. Connections.

Social Media 120

Social Media SEO Media Keywords 120

KoMarketing Associates

APRIL 2, 2015

This is often a common problem for many bloggers and marketers in almost every industry. Try setting up free Google Alerts for common terms in your field, or use a site like SocialMentio n or Google News to see what is making the rounds on other news sites and social media. Case Studies.

Traffic 120

Traffic B2B Case Studies Case Study 120

KoMarketing Associates

DECEMBER 14, 2015

The amount of innovation, change and new offerings offered by Twitter, Facebook, Google and LinkedIn exploded in 2015 – many of which gave marketers like us, not just better access to social audiences, but hyper-targeted options.” That was the highlight of 2015 for us. WORD-OF-MOUTH MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

KoMarketing Associates

NOVEMBER 24, 2015

Quality blog posts provide a reason to reach out to potential link partners (site owners and bloggers for example), by showcasing relevant information or expertise, and developing connections through cross-collaboration, and supported thought leadership. Create an opportunity to acquire backlinks.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

KoMarketing Associates

JUNE 13, 2013

For anyone from professional SEO and SEM experts to freelance bloggers there is an abundance of relevant information regarding Google, content development, web design, PPC campaigns, link building, keyword research, social media, and much more. Google Analytics – 21,200 members. B2B Lead Roundtable – 14,216 members.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

KoMarketing Associates

JUNE 2, 2015

Make Yourself a Blogger. A few years ago, LinkedIn started allowing company pages to post updates, much like Facebook and Google+ pages. To find this job listing, I entered the keywords remote and marketing. To see remote candidates, include other similar commonly used keywords in the job text, such as telecommute and work from home.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

KoMarketing Associates

JUNE 7, 2018

Bring in new writers, guest bloggers, freelancers, or people from other departments to write content that offers more varied perspectives and opinions. You can also set up free Google Alerts to get emails when new content is indexed that contains your tracked phrases.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

KoMarketing Associates

JULY 22, 2014

The decision to do so was based upon several factors: keyword ranking difficulty, wanting to generate social buzz and potential link partnerships by referencing key bloggers/industry pros in each article, etc.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

KoMarketing Associates

OCTOBER 31, 2014

As detailed in an article on Search Engine Land this past month, a new Google eye tracking study outlines the evolution of Google search results from 2005 to today. Searchers are now looking outside of the “ golden triangle” of top organic results when performing Google keyword searches. The key takeaway?

Search Marketing 120

Search Marketing B2B Marketing Google B2B Thought Leadership 120

KoMarketing Associates

JULY 28, 2020

Here are a few things to consider: Content Types: Publishing optimized blog posts is a nice place to start, as they can be used to drive brand awareness through promotional efforts in third party industry and social media sites, industry blogger outreach, fan-based forums, and communities. at your disposal to get this done.

Marketing Proposals 157

Marketing Proposals Content Marketing Planning Buyer Personas 157

KoMarketing Associates

JANUARY 19, 2016

Keyword search estimates ( Google Keyword Planner is helpful here) will give you an idea of the volume and competitiveness of phrases related to your client. Be sure to have reporting tools ( Google Analytics , BuzzSumo , Omniture , etc.) Blindly producing content will likely lead to an unsuccessful program.

Marketing Proposals 120

Marketing Proposals Content Marketing Planning Budget Programs 120

KoMarketing Associates

MAY 19, 2014

Some examples / evaluate questions to consider in finding easier opportunities to outline: Google Authorship – Have they integrated it? Social Tagging – Many bloggers and publishers get intimidated with Open Graph, Twitter Card, and other social media tagging mechanisms. But don’t just connect to the individual.

Ideal Customer Profiles 120

Ideal Customer Profiles Outreach Search Engine Marketing High Quality Lead 120

KoMarketing Associates

FEBRUARY 12, 2014

expanding the reach of followers, fans, prospects, subscribers, press, and bloggers), 2) planning for discovery (i.e, LinkedIn groups or Google+ communities), and taking advantage of guest posting opportunities or syndication sites. In fact, engaging with your audience should be driving all of your content marketing efforts.

Webinar Metrics 120

Webinar Metrics Marketing & Strategy Marketing Strategy Content Marketing 120