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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

But tie the object you are sending to a relevant and compelling message, and you’ve got good odds of generating a response. The term “influencers” can cover a broad range of people, from journalists and bloggers to analysts, consultants, speakers, and even other business executives. Embrace Marketing Partners.

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Add For Immediate Release to your podcast queue

Biznology

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. technologies, including content syndication, online collaboration, blogging, and consumer generated media.

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How to Establish a Powerful Personal Brand (to Boost Your SEO Efforts and More)

Sharpspring

If you are not sure which domain to register, try this cool brand name generator called Namify. Contact a few influencers and ask to interview them, preferably face to face, via Skype video or phone. Come up with Lead Generation Strategy. Consider setting up a separate site to tell your personal story.

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Why Online Influencer Outreach is Overrated and How to Fix It

Convince & Convert

Public relations firms and/or in-house communication apparatchiks take the same concepts and mechanics of celebrity endorsement and bring them online, using Klout scores in lieu of celebrity Q scores , and blogger ID software like Group High in place of Hollywood agents. Of course not. Less and less so, I’m afraid.

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Get Happy: Putting Yourself into Your Brand’s Personality

Convince & Convert

When wine blogger Debbie saw a tweet from Keryl asking her followers about the idea of creating a Happy B h Wine , she knew right away they had to meet. With Jeff Bezos acquiring the Washington Post, he may try to take trend-generated news content to the next level. If you could do a Skype call with any living person, who would it be?

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Interesting Infographics: Anatomy of Email Outreach

LEADership

An email intended to generate a sale will be crafted differently than one meant to obtain a backlink. Include your Skype, Twitter, phone number, and anything else you may use. Using generic email addresses when sending requests. Next, identify your target audience. Steps 3-5 are to proofread, test, and repeat as necessary.

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The Bamboo Project Blog

Buzz Marketing for Technology

OK as far as it goes, but so NOT getting to the real opportunities.Blogs are a conversation between the blogger and him/herself (a form of reflection) and between the blogger and his/her readers. That conversation made me realize the extent of the generational gulf here. THATS where the real learning takes place. TrackBack (0).

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