KoMarketing Associates

AUGUST 19, 2013

Jay Baer (Convince and Convert) - New York Times best selling author, keynote speaker and marketing consultant. Lee Odden (TopRank Online Marketing) Author of Optimize, CEO of @TopRank Online Marketing – Focused on Search, Social Media, PR & Content Marketing.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

JULY 22, 2014

The decision to do so was based upon several factors: keyword ranking difficulty, wanting to generate social buzz and potential link partnerships by referencing key bloggers/industry pros in each article, etc. A few months ago, I wrote a blog post about the overlap between content marketing and public relations.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

KoMarketing Associates

JUNE 13, 2013

Each platform poses unique opportunities for B2B marketers to create brand awareness, generate leads, interact with clients and perspectives, and gather valuable information about what’s happening in the industry. Digital Marketing – 349,268 members. Online Lead Generation – 54,553 members.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

KoMarketing Associates

JUNE 7, 2018

Bring in new writers, guest bloggers, freelancers, or people from other departments to write content that offers more varied perspectives and opinions. Utilize User-Generated Content. Because each person has their own unique writing style and process, it can be easy to get into a rut of doing the same types of content over and over.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

KoMarketing Associates

OCTOBER 24, 2017

You’re the first blogger I’ve read who has the guts to call out Tim Cook for being tone-deaf, but at the same time, the thoughtfulness to explore how it might be in his best interest. That’s how you generate bigger results with less effort. BONUS TIP #2 : Use Google Alerts or another method to track mentions of your brand online.

Link Building 121

Link Building Practices Ad Building B2B Marketing 121

KoMarketing Associates

DECEMBER 14, 2015

. “The most effective marketing tactic I have seen work for many brands is taking a strategic approach to content marketing. In the process, I have doubled my traffic, tripled my blog subscribers and generated inbound leads I wold have ever seen. It starts with creating a simple content marketing mission statement.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

KoMarketing Associates

JUNE 2, 2015

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. To find this job listing, I entered the keywords remote and marketing. Make Yourself a Blogger.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

KoMarketing Associates

JULY 14, 2016

It shows you results across social media, Reddit, and other user-generated platforms. Along with results, it also tells you sentiment, positive/negative language use, and other metrics about what people are saying online. SocialMention. If you want to track product or brand name mentions, SocialMention is the best free tool available.

Social Media 120

Social Media Social Marketing Automation B2B Marketing 120

KoMarketing Associates

NOVEMBER 13, 2018

However, it’s our job to continue educating those around us and continue growing the knowledge of the marketing community. Content marketing can generate 3x as many leads as paid search. Source: K apost / Oracle Content Marketing ROI Study. 62% of bloggers don’t update old articles . It’s sad really.

B2B Marketing 120

B2B Marketing Paid Search Agency Content Marketing Planning 120

KoMarketing Associates

JULY 28, 2020

Here are a few examples of goals and KPIs you could start with: Generate x% of new site users. However, videos, infographics, case studies, newsletters, white papers, and much more can be extremely beneficial pieces of marketing collateral as well. Improve organic search visibility and keyword positioning.

Marketing Proposals 157

Marketing Proposals Content Marketing Planning Buyer Personas 157

KoMarketing Associates

JANUARY 19, 2016

Could the client benefit from generating more qualified traffic, conversion opportunities, or search engine visibility? However, videos, infographics, case studies, newsletters, white papers, and much more can be extremely beneficial pieces of marketing collateral as well. Here are some things to consider: Focus and Objectives.

Marketing Proposals 120

Marketing Proposals Content Marketing Planning Budget Programs 120

KoMarketing Associates

OCTOBER 14, 2014

For one client, we’re developing long-form, curated content in an effort to generate social buzz and potential link partnerships by referencing key bloggers/industry pros in articles. What points would you include in your own content marketing boot camp? B2B Online Marketing Blog Content Marketing'

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Training Buzz 120